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hi Bren Blaze here welcome along to today's video training where we're going to be highlighting a mistake a lot of network marketers make just bring it to the Forefront of your mind make you aware of it that you can avoid it thereby increasing your sales and the conversions in your network marketing business this is applicable even if you're just getting started in network marketing so today's tip guys is to focus on the benefits of your network marketing product as opposed to the features now it may sound like a simple thing but it's because it's so simple that it's somewhat Insidious and we tend to fall into the Trap of going back talking and discussing features as opposed to benefits a good way to remember this and to internalize this is to realize that all of your prospects your potential customers your clients they're all tuned into what's called wiifm which stands for what's in it for me it's just the way the human mind is wired they're looking for what's in it for them if you're if you're talking about features your potential customer is falling asleep when you're talking about benefits their ears perk up they're going to listen so let's run through a couple of real world examples to really drive the point home so that you can internalize it and apply it in your business going forward take Hawaiian Airlines for example if you hop on the Hawaiian Airlines website you're not going to see them talking about the air pressure in the tires how fuel efficient the Jets are what type of Servo mechanism they use in the cockpit obviously no one cares about that stuff you're going to see white sandy beaches hoola girls cocktails booze cruises underwater submarine tours you know they're selling the benefits they're selling the end result the desired end result the desired benefit take North Face jackets for example if they're targeting a male demographic between the age of 25 to 35 they're not going to be talking about how waterproof the Cuffs are or how windproof the jacket is you're going to see a dude zip lining across a canyon so the next time that guy walks into the shop The North Face jacket is going to stand out cuz it's going to re-trigger all those emotions all that desire to unleash the person's adventurous side take photography for example if you were doing wedding photos you're not going to be talking to the prospective client about the aperture and the shutter speed in the camera or what type of paper the photograph is printed on you're going to be selling them to the future benefits to the end result now what you can do is you can turn cleverly turn otherwise boring mundane features into emotionally compelling benefits so instead of talking about what type of paper it's printed on you can still do that but you can say why you can speak to the benefit you can say this is still going to be around in a 100 years time if you get it printed on this paper so that your future grandchildren can look back on this moment captured in time there you're selling to benefits as opposed to the features and you're converting otherwise boring features into compelling benefits so let's say your network marketing product is in the health and wellness industry again you don't want to be promoting features of the fact that it was blessed by the Munga tribe and it is 100 organic ingredients in it again no one cares about that stuff speak to the benefits how good she's going to feel when she's lost5 and she's able to fit into her wedding dress how confident the guy is going to feel when he's in the best shape of his life at the high school reunion or the College reunion again that's selling the benefits as opposed to the features so key takeaway guys in all your marketing and sales efforts focus on benefits as opposed to Features now people do justify their purchase based on features but we buy with the motion we buy based on the end result the end benefit so thanks a lot for watching apply this tip in your business going forward and let me know how it goes for you and if you're ready to take your network marketing business to the next level if you've been struggling to get traction generating leads and building out a team make sure to plug into our free 10day online network marketing Mastery course it's absolutely free you can click right here to get access straight away if you're on a mobile device or a tablet device you can access it in the link below this video in the description blaz bootcamp.com that's going to take you right to the same page as this one if you got value from this video guys if you enjoy it hit that subscribe button to stay in the loop for future trainings and I look forward to seeing you in the next video see you next [Music] time [Music]