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hello everyone welcome to one of the most exclusive videos in the course today we will reveal some marketing techniques that will help you get ahead of your competition and stay there even if you implement just 10% of what you learn today you will be generously rewarded with leads sales and income we plan to give you 21 lead generation techniques as well as share 7 marketing tendencies that will define the business world of tomorrow so let's start with some lead generation advice number one most growing companies and high tech giants like LinkedIn Dropbox Spotify Pinterest use lead squeeze Forbes these are the forms that ask for your name email and sometimes phone number in return for access to a website or for the free download of a file the important thing here is that the forum should cover 25 to 60 percent of the web pages space with CTA call to action subscribe now register today download right now right away etc tsumo dot-com offers the quick and easy generation of forms like this I recommend you try creating some and connecting them with your own website remember your form should have a rewarding offer call to action and preferably social proof number to increase the advertising budget you allocate to the targeting of existing clients the reason is straightforward it's easier to persuade a client who has bought from you in the past then it's to persuade a new customer to buy from you clients will want to buy more from sellers they know as such ideally you need to have 3 to 5 products to upsell cross-sell or down sell to them number 3 a strategy which you should make sure you utilize is retargeting retargeting strategist convert window shoppers into buyers typically 2 percent of shoppers will buy something on the first visit to online store retargeting wins the other 98 percent back for a second look we're targeting what by keeping track of the people who visit your site and then displaying your retargeting asked them as they visit other sites online we're sure you have experienced something similar where you have visited a website and its ads followed you across various other websites the idea is simple if the visitor doesn't buy you follow them you didn't buy our shampoo but we have a great shower gel and so for you likewise if they bought something from you try to upsell for example you bought a laptop Congrats buy this beautiful mouse and laptop case at a discount during the next 48 hours it really works increasing the budget on customers reactivation increases the number of returning and repeat customers number four we are all overwhelmed with information these days keep your marketing concise by keeping simple and clean ads landing pages instead of content heavy ads and pages that are overloaded with information and photos marketing studies have shown that you can get as much as 40% more leads from a straight to-the-point message and a focus offer than you would from one packed with unnecessary information less is more number five increase your mobile PPC pay per click use most of us use smartphones these days for searching and video browsing ad buy from your phone line to all mobile ads and the average conversion of visitors to sell leads will increase by up to 36% those watching your ad will experience more personalized and relatable message when it fits their device number six use friendly registration forms keep questions to a minimum avoid using long forms asking for name last name father's name mother's name city country job position what your dog's like where did you travel last month etc why do we need so much information that first point of contact even if it's important you can ask it over the phone at a later stage the most important thing during initial contact is getting an email address or a phone number the majority of people are unlikely to spam their time filling out long forms maximum three lines name email and phone preferably to ideally one number seven a more advanced way to increase the number of registration you get is by hiding the full form of registration instead you feed it to the visitor bit by bit if people are presented with a whole selection of boxes to fill out they are likely to be discouraged from filling any of it out the solution is to give the Vista boxes to fill out incrementally so once they enter an email address another box pops up and another after that no matter which stage they stop filling it out you will have at least some details on them comparatively if they were to fill one or two boxes out of a full form given at once and then quit out before saving you would have nothing this type of technique can increase conversion by up to 60% take what you can get in terms of custom and details and save each bit of information as soon as they give it to you number eight one thing to try is having a more narrative style form instead of a name phone email pour a bit like this hello my name is blank space I'm interested in your offer I live in blank space and I would like to hear back from you and learn more about it please call me back on blank space as soon as possible people may respond to them more human messages number nine use minimal mini landing pages without the option to scroll down offer was City only in one screen period I study presented at a recent summit on internet traffic show that doing so can increase your visitor to lead conversion by up to 12.5 percent number 10 remove external navigation links from your landing pages excessive navigation that might channel your visitor away from the website is not a requirement for landing pages no is it encouraged where is a bit has show that a page without navigation works far better than drastically increases conversion this is because it does not distract visitors or give them a reason to number 11 make sure the phone numbers you give on your website are clickable so that any visitor will not just see the number but are able to interact with it design is such then it will call when clicked on a smartphone device and cause a pop-up form to appear for laptops this trick is likely to increase your conversion by around 30 percent number 12 publish real live photos as it increases the authenticity of the company's marketing presence use photos of your products and users that are not evident clip photo shop people trust real live photos more than glamour like polished pictures one idea would be to embed a widget on your website that shows photos of your product that customers have uploaded to Instagram with your products hash tag this type of interaction with and consumers which shows the realness of a company can increase conversions by up to 25 percent number 13 use questions click to text us phrase on your website or landing page to engage more visitors and get up to 98 or send increase and subsequent interactions you can link it with an online chat box or even facebook chat this would be more convenient for a visitor and can even help you better understand your customer base by viewing their profile check out send us on our comm service to get the rack Facebook and SMS messaging from your website number 14 test various prices we tested 1.95 2.95 3.95 4.95 prices for delivery of goods and nine point two point ninety five and three point 95 showed three times more conversions than the other two price four point ninety five showed almost no conversion always test it may seem peculiar that more people opted for two point ninety five over one point 95 but cheaper is not always more effective price can act as a signal of the relative quality of a motor service 15 test different colors and photos on the website we have tested blue pink and yellow colors for a selling product page in our personal experience the color blue generated more clicks leads and sales but was the most expensive in terms of what we had to pay to Facebook plus 59% higher price than in pink Google color psychology in marketing and learn more about color marketing and how it affects your sales different colors work for different products so please look into it it may be the case that blue does not work for your product as it did for ours color psychology in marketing is not that clear-cut number 16 don't use pop-ups on the first page people enter they can be highly off-putting using text links instead that will pop up on click find out the most visited and popular pages on the websites and use in text links to pop up there think about what pop-up messages you can use ad lib box or click pops to a page and start collecting emails from them today use number 70 use dynamic ads to have more personalized messages take a look on the internet if you're unsure what I mean by you this in our case using dynamic ads decreased lead costs by 31% and cost by per click by 5% as a result we had Plus 29% in conversions as the ad becomes more suited to the audience number 18 use Facebook Twitter and Instagram not only to advertise products but to talk to your clients via their respective messaging functions you will lose clients if you fail to communicate your social media as it is becoming more and more common for customers and businesses to communicate this way number 19 use video conversions you can add opt-in forms in the middle of the video that have to be filled in to continue watching in other words you asked viewers to enter their email so that they can watch the second part of the video you can add CDH with bonuses to increase the conversion rate and peace Telkom is a good service for this number 20 use CTS and your videos to increase conversion by 300 percent currently 95.9% of CTAs are put in the end of the video however studies show that TDs in the middle of the video works much better and increase conversions by 17 percent use this tip at will number 21 use selected keywords in the CTA in your video to increase conversion by 12 percent if you use word 3 for example you get 10% more conversions on average we hope you found these tips insightful be sure to implement them we are certain it will impact your lease sales and at the end of the day the money current do you feel how fast everything is changing the internet is becoming faster we have faster chips for computers tablets smartphones we try to learn fast reading get fast results and make fast actions do you notice that if you are planning to stay at the same level of income your business currently enjoys you have to maintain a constant 30% increase in efficiency and effectiveness this is merely to sustain current income to grow you will need to be becoming dramatically more efficient each month in today's world with huge amounts of information available to consumers this is across all aspects of your business but nowhere more crucial in marketing using techniques like those outlined above you sure to help you keep improving at a rate that will allow you to grow on average people spent five and a half hours on the internet every single day and this figure is increasing what does it mean for you it means that the Internet is becoming an integral part of our life in the long term it means that you cannot afford not to become an IT business so to some extent as if you don't you will become an extinct people are more and more reliant on the internet as time goes on we will now share some of the most interesting marketing tendencies for business which will help you to succeed today marketing tendency number one relates to the fact that initially we all shifted from desktop computers to laptops the second shift was from laptop to smartphones and what is happening now is shifting from smartphones to messengers major business information and communication used to be manually written on website then it gradually migrated to applications and now it is being transferred to bots you have to implement chat BOTS into your business ecosystem because this is something 30% of companies are already implemented if you are still doing something manually that others have automated you are using up unnecessary resources tendency number two is to do with the way we attract customers as per the studies due to the huge waterfall of information consumer attention span has followed from 12 seconds down to just 8 make sure your marketing is something that can be absorbed quickly and effectively number 3 for the percent of young people spend more time in messenger style occasion than on social media networks the SMM trend is decreasing and in many cases maybe becoming widely a ground for automated messages but many companies already using auto posting and cross platform posting services to save time number 4 chat bots are already generating 59% of web traffic if you need to find a particular book for example you just type the author and name to a button it shows you where this book is available and offers you to deliver it to you tomorrow by 9:00 a.m. automation this is where all marketing has eventually number 5 65% of all users are not installing new applications so if you budget it for development of an application think twice there is a large chance it will not be installed at all people are very of feeling their devices with many different application and typically keep their list to a selected view number 6 it is increasingly difficult to attract the attention of your potential customer to your product service or company classic channels of lead generation are becoming more and more expensive and complicated in Google ads for example big fashion brands are really dominate market hence pay-per-click services are becoming over demanded and expensive making them costly and sometimes too costly investment for new entrepreneurs number seven while the price of cost per click and cost per action is steadily rising the effectiveness is constantly decreasing you should understand that the heuristic built a road and traffic will pour - it is no longer that effective as it was three or four years ago the situation is constantly changing in line with your marketing you also need to have a good quality design segmentation targeting offer CRM call center and every year the situation is becoming more and more complicated so how do you keep your existing clients and attract new ones in such an environment create a loyalty program create long term relations provide customized and personalized solutions for each of your customers and consumers gamification and rewards create reasons to buy and motivate them for taking action a perfect example is that in many freemium games phones and tablets you are paying money for achievements additional results and purchases of internal internal currencies entertainment organize meetups exhibitions and other creative events create a customer base to come along to give those who purchase your with a club like feeling where users feel connected to one another and incorporate your product into their lifestyle Nike running clubs are a good case of this status increase the status of your client provide them with bonuses like gold cards platinum cards business club cards offer them privileges create a fan community share your business story and how you do your business so people feel connected to you utilize crowdfunding platforms for testing out your ideas getting early orders and reviews so what should you be paying attention to right now in terms of how to market your products content should not only be branded and attract attention it should be entertaining and be a source of new knowledge experience and emotions produce videos text events if someone finds good content and valuable content the website views time will increase moreover the visitor will trust you probably share your work with their network as for paid search ads the current trend is that context ads those where advertising is connected to the context where the client exists are becoming more and more effective this is because they take into account the requirements preferences interests and local location of clients by doing so they seem like an organic part of their environment and given a show of sense of belonging the Internet is vast and no matter how nice your product is there will always exist parts of it where your products will be highly contextually irrelevant for instance posting an advert for a blender on a political news site wouldn't make sense but alongside a health blog it would make it easy and beneficial for your clients to share information about your product artificial intelligence may soon automate sales and there will be no need for sales based call centers 80% of users will be making purchases without any interaction or communication with the real stuff by 2020 that's all for now marketing is really a huge topic and it is really interesting for business owners and professionals as every day we see new solutions and tools that make your sales and lead generation easier and more cost effective if you are interested in more marketing info please come to our master classes and live events and you will learn a lot of new techniques and get unique information that will help you be ahead of your competition remember we're not just giving you a theory we share 100% tested practice let's all for now and see you in the next video [Music]