Empower Your Animal Science Business with Sales Lead Generation Outsourcing for Animal science

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in this video I'm going to show you my top five tips to explode your calendar with qualified meeting so that you can generate more sales for your business and I want to give a huge shout out to appsumo for helping make this video possible if you don't know what appsumo is it is a platform where over a million entrepreneurs trusted for everything they need for their business on appsumo you can discover Buy sell products you need to level up your skills and build the lifestyle you're passionate about and specifically speically for this video one of their products called closely has been the kind sponsor of it and we'll talk more about them in a second so if you want to check that out make sure to check the link in the description so what we're doing in this video is this we're going to teach you how you can get more meetings on your calendar right so if you are anybody that has to sell whether you're an entrepreneur coach account executive you know that sometimes your calendar gets dry you want to sell but there's nobody at your door so you have to like be able to Prospect and fill your calendar up with meetings so I'm going to show you exactly how to do that how to think about that so that you can get more results now the first tip I have for you is you want to identify high quality prospects so the mistake I see most people make is this a lot of times we sell to people that are just near us around us or a friend of a friend or something like that and the reality is they may not be the most qualified meaning some people just don't have money to buy your product you just can't afford it right and so there's no point trying to sell someone that has no money so you want to have somewhat of checklist to see if someone is qualified because when you're selling you are selling them as much as they are selling you you going down your checklist to make sure that this guy has money they have a pain they're the type of person that would buy my software or whatever the product is right you're checking off the boxes now if they don't have the money then don't waste your time just move on to the next person don't try to sell something to someone that doesn't need your product right and so identify your high quality prospects which is also known as an ideal customer profile another tip when it comes to that is this especially if you're an entrepreneur you always want to think about who you're selling to and if you actually want to spend time with those people I know a lot of times especially in the beginning you may be spinning your wheels and you might just be selling to anyone who's willing to give you a chance the problem with that is over time you realize that you may not want to spend that much time with them if you're like a coach maybe that's not the type of person you want to coach for example if you try to coach someone that doesn't have money they're not really trying that hard they're always trying to negotiate your price down it's just really a pain in the butt right but if you're working with high level entrepreneurs with plenty of money and they're willing to spend money on coaching those are much better clients because they get more results they try harder and they don't haggle when it comes to price so really think about what type of people you want to spend time with do you want to spend time with people who don't try hard and don't have money or do you want to spend time with people who actually have a successful business and they have money to spend on your products and services right now the next tip I have for you is this once you identify your ideal customer is you want to find a high quality lead Source back in the day before there was like software or anything like that how I used to do it was like you want go on Google you type in like top companies in finance and you just like make make a list of all these people then you have to like manually find them on LinkedIn put them in Excel and things like that but nowadays there's software to solve that problem right and so you want to use software to save you hours and hours and hours of time and actually speaking of software now is actually a great time to talk about our sponsor for this video which is appsumo and one of their products on their website closely HQ app sumo's Black Friday sale will run from November 19th to December 1st so make sure to check out their website and check out out closely for 90% off for a limited time so what is closely exactly well it's a onstop tool to fin leads reach out to them on LinkedIn and create these automated campaigns so there's really like four steps right the first one is choose your audience you know who are these people that you want to reach out to and you can find all these people on LinkedIn so it's just like a very quick way to find these companies and these people and you can also upload Excel sheets of databases that you might have and also closely has their own database as well so you can also filter through their database of I don't know how many millions of people are there to find your prospects from there you're able to connect with these people on LinkedIn in an automated way right so you can automate the entire process send them a LinkedIn connection request view their profile endorse your skills whatever the case is you know it'll automate it for you so you don't have to do it one by one once you make a request you can automate the process of sending a message so you might be like today I'm going to send all the messages connect with everyone 3 days from now I'm going to send a message to everyone seeing if they're interested or if they have a pain point that I can help them with right so it kind of automates the entire process and you could also follow up with the prospect you know using this automation software as well one stop place where you can do all these things especially if you're want to really tackle LinkedIn specifically you know it has analytics and things like that so you can see what's working what's not how to improve your conversion rates to find and convert your leads into meetings so if you want to learn more about closes Le make sure to check out the link in the description to see if it's something for you when it comes to lead generation right of course you know you want to use something like LinkedIn and software as well to automate the process to save time which is why automation the outbound process is going to be the most important thing to be honest right so I've done a lot of sales prospecting in my day right you know literally thousands of thousands of outbound Outreach and here's what I've learned there's a formula you should follow when it comes to outbound prospecting every industry is going to be a little different you have to change it depending on who your target audience is but for the most part the concept is going to be the same and I'm going to share it with you now the first step is you just want to find your ideal customer profile and you want to basically find let's say like 20 companies that fit ideal customer profile right you can do more if you can having more is better but sometimes you want a sample size once you have that companies in your list you want to find four people at the company that you want to reach out to it's going to be director VP and up so director level being the lowest level you want you don't want the managers you don't want people that execute you want people who are directors and above because they're the ones that have decision-making power when it comes to buying your products and services so you make your list you have your people and then you want to send outbound messages to those four people at that company right so you're sending it to all of them sometimes you can send the same exact thing to all of them change the name right and then from there you want to wait wait between 3 days to 1 week to follow up you don't want to follow a day after not two days after minimum 3 days usually I wait 3 Days To one week and you can vary it right so it just feels natural and then how many follow-ups should you do you should do three follow-ups so total you're going to send four messages one is the first message the second is followup followup followup right there's different ways to follow which I have many different videos on my YouTube channel on how to do that for now we're going to just keep it highle strategy you want to follow up three times what's going to happen is that every time you send a follow up your conversion rate is going to increase about you know 4 to 6% if each time you send a message to someone the conversion is 4 to 6% you know by the end of it your conversion rate should be like 16% to 24% right 24% response rate is actually very high so if you send 100 emails and 24 people respond that's actually very good for outbound prospecting that's pretty much the name of the game right and so once you have a formula that works like you identified a niche that has a problem and these people actually want to buy your services then from those 20 to 50 people of your sample size you just want to multiply it and you find more people in different states different countries and you just hit them all up using the formula that works that's why I'm really big advocate of like testing in small batches first and then scaling it up if you have something that works you don't want to send a th emails and have nobody respond look at your data to see that it's converting before you go bigger right and because if you don't you might be targeted at spam and stuff like that so that's literally all there is to the game now I'll give you another tip when it comes to increasing your response rate and that's actually creating content so creating content is very powerful and I've learned this as someone who has done YouTube content Twitter and X when people think you're somewhat Niche famous in your industry your response rate goes up like crazy a lot of people actually don't realize but I actually have somewhat of a Twitter following right because I talk about like nfts crypto and web 3 which is a little bit separate from Whole B2B side of my YouTube channel which is what you're watching now and so in this whole industry you know people kind of know who I am I'm pretty ethical in how I do things so people trust me what happens is like you I'll post these videos on X or I have another YouTube channel called The Parallax which also posts YouTube videos on these kind of things basically when I reach out to people at different companies if I want to like consult them advise them or want to connect with an executive at a company when they go on my Twitter page and they go on my YouTube channel they suddenly think like oh wow this guy is actually pretty legit let me take a meeting with him right so just because I have content when I do any type of outbound my response rate is going to increase at the same time I'm going to get a lot of inbound because people watch my content they become a fan of the channel and then they're like yo I got to meet this guy so if you create content as an entrepreneur that is going to actually separate yourself from other people it creates somewhat of a brand you don't have to get millions and millions of views right cuz my Twitter page it only has like tens of thousands of followers those followers are going to be Executives at the right companies they're going to be Founders as well people I want to connect with and people I want to do work with right so you don't have to be the most famous person but you have to get people to know who you are in your industry like be nich famous and you can make quite a lot of money doing that that's one of the hacks that I found like even some posts I have on Twitter get like 50 likes 30 likes but still like it's enough to actually increase your conversion rate because other people have nothing right and so if you do that little extra thing you're going to stand out for the rest of the crowd and literally like social media can change your life because for me I've met a lot of friends through social media I built this entire like web 3 brand using social media and so it's really made an impact so I really pass it off to you guys because I've literally done it myself over the last like two years it worked very very well so with that said that's everything we got to cover for this video If you enjoyed it make sure to give it a like subscribe turn on notifications and let me know in the comments what's the number one thing you took away from this video and I'm going to see you in the next one