Sales lead generation tools for Legal Services

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how to generate leads for law firms that's what you're searching for and i know you're searching for it because you wound up here and i'm making this video because someone just like you asked in the comments of another video if i'd make a video on how to generate leads for law firms well your wish has come true i'm here for you and i'm gonna tell you how to generate leads for law firms on this show called the inside bs show hi my name is dave lorenzo this is the inside bs show we do two types of shows we do shows like this where we help you discover how to generate leads for law firms and we do interview shows today our focus is going to be on the exact subject that you're searching for the thing you asked in the comments of another video how to generate leads for law firms there are seven ways to do it i'm gonna share all seven with you and i got a bonus tip at the end of the video so stay with me all the way to the end it is a fantastic way to generate leads for law firms and you're not gonna believe how easy it is i'm going to share it with you at the end of the show today so let's dive into the content the first way to generate leads for law firms is with direct mail that's right direct mail the postal service works really well what i want you to do is i want you to get your ideal referral source your ideal evangelist in mind and i want you to specifically make lists of people who refer your business who are your ideal evangelists then i want you to reach out to them with direct mail and i want you to write them one letter every month i want you to write them one letter every month you can call this a newsletter you can call it whatever you want you can educate you can entertain you can inform you can cover how-to topics in the letter i want one letter every month going out to every referral source you've got and i want you to keep in touch with them using the us postal service if you're in america if you're not in america use the postal service where you are everybody loves to get mail everybody likes to read information that is relevant entertaining and educational write a monthly newsletter use direct mail direct mail is a way to get great clients the second thing i want you to do internet advertising if you can target your ideal client directly do it on facebook create a facebook group and target those people move them into a facebook group and then educate them every day do a new video every day post a new article in there every day do inspirational uh interviews with people who are motivational connecting with folks on facebook using facebook advertising driving them to a facebook group is a fantastic strategy why facebook wants you to keep people on facebook so if you're thinking about how to generate leads for a law firm and you're in the b2b space create a community for entrepreneurs advertise your community on facebook put people in that community and then do educational videos every day so that they continue to come back for the content and then make an offer to them for some type of an evaluation of their legal services this is a phenomenal way to get new clients it's not that expensive you can do facebook ads for two or three hundred dollars a month the third thing i want you to do email everyone you know once a week you want to generate leads for your law firm email everyone you know once a week this is a weekly email newsletter it's the same as your print newsletter only it's more frequent you can cover educational and informational topics you can reach out to them over and over and over again it is the ideal way to stay in touch people want to refer your business they just forgot about you start a weekly email newsletter email everyone you know once a week and then work on building up that newsletter list take everyone from that facebook community i just had you create put them on your weekly email newsletter list or better yet take the content from the weekly newsletter and put it in the facebook group that will help them continue to build trust in you and they won't forget about you the fourth thing i want you to do monthly educational events you can do these events as webinars you can do them as in-person seminars they are highly valuable you get the opt-in information from everyone who joins you can use your facebook advertising to put people in the events you can host the events and run them live into your community in addition to running them on zoom there are ways to do that it's powerful because it demonstrates your advanced knowledge it's the ideal way if you're wondering how to generate leads for a law firm it's the ideal way to generate leads for your law firm all right we're halfway through our list right now and i want to make a free offer to you i want to make an offer of a great marketing plan that will help you with lead generation for law firms if you're looking for how to generate leads for law firms all you need to do is scroll down to the description of this video you'll see some text there it says free gift from dave click on the link below that text that text says revenue roadmap guide dot com if you go to that website revenueroadmapguide.com you will enter your contact info and you'll be able to download immediately my revenue roadmap guide this is my marketing plan for law firms you're here looking for leads for your law firm the marketing plan will help you get those leads and convert them into clients it's my free gift to you thank you for joining me on this video number five build yourself a power team what is a power team it's you and four or five other people who work to sell you and your services so you're an attorney you're looking for leads for a law firm you must be an attorney you're an attorney in on your power team there should be a cpa there should be a financial advisor there should be a commercial insurance person maybe a business coach and also maybe a banker so there's five other people it's you and five other people each week those five people are going to introduce you to one person in their network and you're going to introduce each of them to someone in your network that's 52 weeks a year you're gonna get five referrals from these people think about it you're getting five referrals four times a month that's 20 referrals a month you're getting there's got to be some business in there somewhere when you're picking people for your power team only pick people who are well connected in the community pick people who love to be out networking pick people who know a lot of people and pick people who are very very well trusted they will go out and they will endorse you and that endorsement will lead to business for your law firm the sixth thing i want you to do do how-to videos on youtube just like this every week you should be doing a new how-to video on youtube every single week they are great for visibility the videos are great for credibility and they're great for differentiation i have been working with lawyers for 30 years and the number one way i attract new leads for my firm is through how-to videos on youtube if you're wondering how to generate leads for your law firm there is no better way than making how-to videos putting them on youtube and letting the world discover you you can send these videos out with your weekly email newsletter you can talk about them in your direct mail newsletter your print newsletter once a month you can send them into your community you can share them with your community it demonstrates your skills your knowledge your experience how-to videos on youtube are powerful and they're phenomenal all right the seventh thing seventh way to generate leads for law firms is with trade journal articles pick a niche area pick a specific area of focus like for example be the lawyer or the law firm for cosmetic surgeons and write a trade journal article every week and send it to the trade journals for cosmetic surgeons after getting a dozen or more of your articles if they're high quality they're eventually going to put them on their website they're going to run them in their newsletters they're going to put them in the material they print and send out trade journal articles are fantastic for visibility credibility and differentiation write them send them out once a week all right now i got a bonus tip for you don't go anywhere there's a bonus tip and this is the super secret strategy that i've been dying to tell you about all right i want you to do a podcast but not for the reasons you think i want you to host a podcast and i want you to reach out to people you want to be your clients and i want you to interview them interview prospective clients you want to talk about generating a lead inviting someone to be on your interview show and then asking them all sorts of invasive questions about their business is the best way to get to know them then when you follow up with them and you invite them to come to an educational presentation they'll be happy to come after the educational presentation you can ask them what resonated with them and then you can convert them into a client interviewing prospects on a podcast is a fantastic strategy for reaching out to people who can be your ideal client i want you to start doing that immediately it is a super secret bonus strategy for how to generate leads for law firms my name is dave lorenzo i'm here every day with a great strategy just like this i will see you tomorrow if you like what you heard give me a thumbs up down in the comments make sure you let me know what you want to hear more about if you want to hear about a specific video i got this topic from a comment on another video if you want to hear more about a specific topic let me know down in the comments and i might just make a video for you until tomorrow here's hoping you make a great living and live a great life we'll see you right back here again tomorrow