Sales lead nurturing for the technology industry

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foreign nurturing your leads is an incredibly effective way of building relationships with potential customers it's also a great way to ensure that your sales team has a steady flow of new clients which will of course help increase your Revenue so today I'll share with you six strategies to help you with this let's get started [Music] yo what is up everybody it is your friendly neighborhood SDR Bobby J carlston and today's topic will help you take those sales to the next level but of course first things first what is lead nurturing lead nurturing is the process of keeping your leads engaged throughout the life cycle of the relationship with your business it's not just about getting them through the door it's about building and maintaining a relationship that makes them feel like they're part of something bigger your number one goal should be to build a relationship with your leads so that they trust you and feel comfortable doing business with you and it's a great way to turn your potential customers into loyal clients by showing them that you care about their needs and what it all comes down to it there are really only six main things you need to know in order to successfully Implement lead nurturing let's start with number one optimize your lead list you probably already have dozens of leads that are not all ready to buy and just kind of hang in your sales funnel but you should find them to find where they are in the funnel and group them by categories like firmware Graphics stage of the funnel location industry and Etc segmenting your audience won't be much trouble if you keep your database clean and tight next is number two email marketing although this tool is pretty common you you might think it's old school but it's still one of the strongest and easiest ways to nurture your leads a simple welcome email when your prospect signs up to your newsletter goes a long way a strong point using this is automation I mean since you can make quick email follow-ups on the purchase your prospect made you can also make different campaigns depending on the buyer journey of the recipient as a tip try to focus on quality over quantity if not you might end up tiring up your prospect up next is number three content marketing no matter what channel you use for sales nurturing content plays a significant part in the success trust me you can use blogs ebooks social media and more to generate brand awareness which is the first step to the purchase and then also have in mind that you should create content based on people across different buying Journeys so it's not all about making content for those people who just learned about you you could also include a call to action in your post for people who are less developed or even more advanced into the journey and I highly recommend you create a Content plan in which your focus is creating quality content because while our focus is to sell more we need to attract as many people as possible and how do we achieve that by making quality shareable and likable content next is number four use different communication channels like I said earlier mostly nurturing strategies involve sending out emails when your prospect signs up to your newsletter but in today's market we have a variety of tools at our disposal we can use to nurture them even more such as social media and I could go on all day our fifth strategy is surveys to be able to understand our leads better we need to understand their needs and their frustrations and sending them surveys is a direct way to do that applying surveys will give us more information about their stage and the buyers and last but not least number six is retargeting have you ever wandered around when you're out looking for something like new headphones and you visit a website close it and then you start receiving ads to buy those headphones that you saw yeah that's retargeting and it's weird but it's also one of the most commonly used tactics in marketing because of its Effectiveness this is yet another great way to nurture your leads people need a little reminder to buy your product and if you start applying this strategy the correct way believe me you'll get results fast even though it's still weird but guys with these six strategies your legion toolbox should never fail you make sure you let us know in the comments what you want us to talk about next and as always leave a like And subscribe for more content because we are pumping it out here and of course always remember it's not sales it's science how many times do I have to tell you guys now go out and apply those six strategies see you guys [Music]