Optimize Your Sales Lead Process for Businesses

How to create outlook signature

are we prospecting or are we just generating leads and worse yet are we generating leads that don't go anywhere one of the problems I have with organizations today from a prospecting standpoint and think about it this is the number one issue that organizations deal with is prospecting how do we get better leads I get it I get it but the problem is we're getting bad leads we're getting bad leads you see prospecting is owned by sales not marketing whoa did I upset a few people with that some of your marketing people are saying whoa am I getting put out of a job let me tell you something I am sick and tired of sales organizations blaming marketing well gee if marketing would just give us good leads we could close more customers and I get tired of marketing saying well we give them all okay so you know what let's end it sales you own the prospecting process now that doesn't exclude marketing from being you don't know marketing is still very critical you've got to developed the awareness you've got to develop the tools you've got to develop all of those things behind to create awareness and generate interest but sales is the one that must own the sales process for one very simple reason its sales that closes the sales it's not marketing marketing doesn't close the sales so why should we have ownership be with somebody who doesn't control the outcome you see I said at the beginning my objective is I want to be customer outcome focused it starts with lead generation