Streamline Your Document Processes with airSlate SignNow's Sales Letter Funnel for Businesses

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in this video I'm going to break down our live vsl that we're currently spending about 20K per month on on ads right now it's generated as about 150 qualified calls per month and it's roughly about 130 cost per book call and it all is coming from this exact vsl that I want to break down in this training so without further Ado let's just jump straight into it by the way if you enjoyed this video you find Value in it make sure you like the video subscribe all that good stuff and let's jump into it so this is a Visa okay it's currently 8 minutes 26 seconds it's super short it's super direct okay um there's no fluff there's no free training or anything like that and one thing I just want to preface this video with is by saying that this video sorry this vsl style this like super direct approach is perfect if you're in the B2B space with your into your coaching business if you serve anyone in the B2B industry this vsl will crush it for you I promise you that we implemented for all of our clients and every single client that's currently got this running and we're running their ads to it right now I killing it okay so I highly recommend you get it in place so what's the page let me just quickly go through the page and I'll actually get into the vsl so really it's quite simple to be honest I call out exactly who I want to work with who I want I have our offer and then I just say watch your shop video below see how this works I've also added in an extra qualifying point right here which is basically just recalling out exactly who we want to work with so if you're an 80 above 25k a month where you're into your coaching business uh and need more qualified sales calls click the button below uh book a call on the next page and then they'll click this and it just goes to a calendar super basic okay so let's jump into the actual vsl though okay so uh let me just play it and I'll pause throughout to explain why I've said certain things right I really just want to break this down so it's super clear for you guys in terms of exactly how you can just replicate this for your own business okay so let's jump into it if you run an Intel coaching business doing above 10K per month I'll guarantee to generate you three qualified sales calls per day starting next week by installing our done-for-you system called The frontal cortex funnel and if we don't generate release three qualified sales calls per day starting next week you don't pay a single Cent guaranteed and I'll shoot you a 1K check for wasting your time okay so what was that well that was basically the intro and all I did there was two cool things number one I called out exactly who we want to be working with so again you would have noticed in this one actually I just I'm Gonna Be re-recording My vsl here soon um just to change the call out in this one I say above 10K per month but you can see here that I'm actually speaking to uh people who are above 25k per month so that's the first words that come out of my mouth in the vsl is exactly who my ideal client is so I call out coaches and entities above 25k per month right exactly who I want to be working with now one thing I want to mention is that if you if you work with companies who are between say 50 to uh 200k per month right like we've got one client who works with companies above 100K but ideally his ideal client is 300K per month companies in his ads and in his vsl we call out companies at 300K per month reason being is because whoever you call out you're always going to get that person and people below that person and so by extension if you work with companies doing 10 to 50K per month as an example you know if you call out people at 10K per month you're going to get people at 10K and you're going to get people below 10K whereas on the flip side if you collect people at 50k right you work with companies between 10 to 50. but if you in all of your marketing assets you can only call out people at 50k per month then guess what you call that people at 50k and you'll get people below you get people at 40K 30k 20K 10K right but that's perfect because you work with people between 10 to 50K does that make sense so that's the first thing the callout has to be calling out your most ideal client then we go straight into the offer there's no fluff there's no me introducing myself that people don't care about you right like you've got to realize this people do not care about you and so I go straight into the offer and what is the offer the offer is for the prospect the offer is basically my ideal clients most like the thing that they desire the absolute most that is exactly what my offer is all right so just change a blind situation here I looked a little dark before but let's jump back into it okay so that's all I'm doing you can literally see the 20 seconds in I've called out exactly what I want to work with and I've stated the offer now again just with the offer it has to speak to your most ideal client okay in terms of again if you work with people at 100K to 300K per month build your offer around the person who's at 300K per month so if you know that for example you work with people between 100 and 300K per month but the person at 300K per month you can add on average you know you can generate them an extra million dollars per year whatever whatever it is the specifics don't matter here you can generate them extra million dollars per year but the person at 100K per month currently you can only generate them an extra 500k per year well again build your offer around the outcome of the person who you're most who whoever is is your most ideal client which is a 300K per year person and build your offer around we will help you get a million dollars extra per year right that's a terrible offer but you get the point and again the reason being is because whoever you speak to in the market you'll get that person and you'll get everyone below them but the important part to realize about this is that you'll get you'll never get that person and people above them so for example again if you call out somebody at 300K per year you're not going to get companies doing a million a month uh wanting to work with you right because you're calling out people at 300K whereas you will get people who are doing 100K want to work with you does that make sense so that's the first like literally you want to get that out in the first 10 to 20 seconds okay so that's why exactly I do here now what I'm going to go straight into is results you see just in the last 29 days we scheduled 148 qualified Salesforce for our own offer by using a frontal foreign business which generated 11 qualified sales calls in the first day of implementing it with Regal use the same process the scale of 400k per month for this agency Hamza went from zero to 80k per month and 180 days again by using the stone for you frontal cortex funnel system and Mark in the first day of influencing the same process you actually get a new set on board because we sixth X his volume of booked holes again in the first day of implementing it for his agency Nick another carnivals went from 25k per month to 150k a month James went from 45k per month to 200k per month in just 90 days with his coaching offer Ray went from 10K per month to 75k per month and Mt out from 100K a month to 250k a month again all by us installing this done for you system for the frontal cortex funnel into their ANC or coaching business okay so you can see there I just went through a whole list of results backing up what I said now I want to make a a point here click you'll hear me talk about this idea of a frontal cortex funnel what is that that's our unique mechanism that's all that is is our unique mechanism okay and basically all I'm doing is hedging that unique mechanism which is the frontal cortex funnel to a set of results that are our clients results but I know the prospects watching the vsl really want those results and so what I'm implying and I'm starting to embed into my prospect's mind is that this frontal cortex funnel is going to be the thing that's going to get them the result that they so deeply want which is in my case for my ideal clients they want more sales goals right and so what's important is that this unique mechanism that they now are starting to associate with the result that they want this frontal cortex funnel guess what they can't go anywhere else on the internet to get this frontal cortex funnel they can't go anywhere else the only place the only place in the world that has this frontal cortex funnel is us on our offer so when you know the goal in this vsl is to start to sell them on this idea of number one this is exactly for them number two you know you're offering you're guaranteeing a specific outcome that this this is a certain type of individual deeply wants and number three most importantly that you your the goal of this is you want to position yourself and your offer as the best or only option for them to get to whatever their most desired outcome is Right hopefully that makes sense so there's a lot of research that you have to do on the back end to really make sure that this is is clear in the vsl the one another thing that I want to mention as well is that in any Market there's always levels to your saturation of of of any market so if you go into a brand new market I you know you could just say let's say for example no one's ever marketed to coaches and agencies in the past right I would not then need to say about this unique mechanism of the frontal cortex funnel I wouldn't need to reference that I all I would need to say if this was a brand new market no one had ever marketed to them before all I need to say is we'll get you this result and if that result is a pre-existing desire within the market that I'm going after the market will respond to the message they're booking a call they'll become a client whatever right however if you go after more saturated markets then just promising a bigger outcome having a really good claim is not enough in those saturated Industries reason being is because the market has seen that same style of offer time and time and time again so just you going into the market you know for example if you're in the e-commerce industry right now with an you know you've got an agency in the e-commerce you cannot go to that industry and just start to you know just say We'll prom we'll you know we'll guarantee you an extra 100K per month and just leave it at that you won't be able to do it because no one will respond to the message so now what you need to do you need to expand the claim further but there's only a certain amount that you can expand the claim right because if I promise you a hundred thousand a month and then someone else comes in and promises you 500 000 a month and then someone else tries to expand the claim one go a million a month at some point is going to become unbelievable and at that point the then the claim becomes useless because No One Believes it and if No One Believes it no one's going to take action it's not going to do its job so there's only so far you can expand the claim so then the question becomes what do you do then well if I can't expand the claim anymore to beat my competitors what or to stand out in the market what am I going to do then well that's when you have to introduce a new or a unique way of getting the result we're still promising the same result right every single Market has a pre-existing desire within that market for example again you know a lot of my um people who watch this channel will be probably in the e-comp space as I say the e-commerce industry is very very saturated but what's super important to know is that the there's still a pre-existing desire within the e-commerce industry for them to want better raw as more scale with their ads and overall just grow their business people still want that right but the problem is is that every agency just promising that exact outcome and then uh the from the Brand's perspective they just look at the market and they're like oh I've heard this before it's just another one of those agencies whatever whatever and then they disregard the message and you don't get any results right that would then results in your emails being open and not read or not responding to your ads just scroll past etc etc right so how do we get um in you know how do we go into a saturated market and actually start to you know get really good results it's super simple we have a bunch I'm probably in one of the most saturated Industries coaches and enters it's very very saturated but we do quite well same thing with a bunch of our clients you know we have a bunch of clients in the e-commerce space one of our clients right now has got like a 2K CPA on a 10K per month offer another one of our clients is getting like I think his CPA is about four hundred dollars three to uh three to five hundred dollars in that range and he's got like a 2K per month offer it's crazy results right how do we do it it's through a unique mechanism so basically all we're doing is we're saying hey we'll get you this result that you want and I know you've heard of other people promising you this result however we have a better way of getting the result we have a more reliable way of getting the result that you so deeply want so that's all the unit mechanism is it should position you as the best or only option it's like the unique mechanism this one core kind of quote that I center around the unique mechanism and what that is is this your unique mechanism should act as a simultaneous explanation as to why everything the pros that you know your ideal Prospect has tried in the past has failed and why what you have going on is different why is what you're promising actually going to get them the result that's what the unique mechanism should portray essentially right so hopefully that makes sense let's keep going go on and on with these results obviously it's pretty cool this actually works so again if you're a culture on easy or not you're doing a 10K per month you might be thinking right now number one despite me sending thousands of emails or spending thousands a month on ads I'm still not getting nowhere near the quality volume or consistency of the Salesforce that I want every single month for my internal coaching business number two you might be thinking I know I need to change something soon otherwise I want to say stagnant exactly where I'm at and nothing's going to change unless something changes right and number three obviously you want to process where you actually only pay if you get results as in literally starting next week if you don't generate free foreign because again literally you won't pay a cent unless you generate you three qualified sales calls per day for your Intel coaching offer starting next week okay so all right so what have I done there that's my first CTA now I will say well currently two minutes 25 seconds into the video I just finished up the CTA if you can get your CTA into the first 60 seconds of the video that is super ideal mine's a little longer it still works really well so it's not the end of the world if it goes past 60 seconds but I would highly recommend you try and get it as close to the start of the video as possible why people's attention spans are terrible these days primarily because of Tick Tock but what's more is that again as I said at the start of the video this uh type of vsl structure is amazing for B2B people right if you have an interior coaching business in the B2B space it crushes it for super high quality people again one of our clients is in the e-commerce industry um and he only works with people above like you know uh um 100K per month ideally he wants 300K per month companies but you know if somebody comes in and they're at 100K a month he's going to work with them and just today literally today currently it's the 14th of September right he literally booked in two calls this morning right and both companies one was doing I think 350 per month and another company was doing 250 per month and he came from the vs app right so my point is is that this style of vsl Works tremendously well for high quality individuals if you want to work with B2B companies who are doing a lot of money this style works really well one of the core reasons as to why it works so well for those types of individuals is simply because it's short it's sharp it's straight to the point it's got your offer you've got your call out your offer and you just CTA if you if there's something you want you can see it works book in a call and one thing that's quite nuanced to this which I did and and I don't know if you picked up on it but it's really powerful as well is you imply what they're thinking right now right before the CTA so one thing I said in there I was like so if you are and then I restated exactly who I want again to make sure that the only person took a book in a call with us are going to be qualified right because we can get a bunch of calls but if they're not qualified they're useless so I restated exactly who who I want right as I said so if you're a coach or an agency owner you're above I say 10K per month we're changing that call out now to 25k per month but again if you're a coach or an agency owner and you're above 25k per month and you're thinking number one right and I list the things that they should like that I'm implying that they're thinking number one you need more sales calls right now number two you can clearly see that this works because you're backing up the claim right because I backed up the claim all the all of that proof and number three okay number three I actually forgot what I said but it was something about you know you want consistent qualified sales calls every single day if that's you right now click the link below and booking a call so you're listing off the things that you know your Market is feeling uh feeling right and again if you list those things off that your Market is feeling they're going to feel as though this is more so for them right if you're thinking right now whatever you might be thinking this video is really bad and then I say to you now I know you're probably thinking this video is really bad that you naturally you're going to resonate a lot more with that message you're going to feel as though it's more so for you right does that make sense um now one other thing I want to mention is on the proof of claim uh which is basically all of those results that I just lifted up listed off so here I need to change something soon otherwise I'm gonna say stagnant installing is done for you funnel into that 80 operation business okay so I can go on and on with these results but obviously it's pretty cool so that result section right one thing that's important to note there is a few things number one you want to make sure that whatever results that you list are in alignment with whoever it is that you want to go after from a quality perspective so again if you only want to work with companies so we're doing 500k per month as an example or people it doesn't even need to be companies this works amazingly well for b2c as well but my point is is that if you only want to work with an individual who is doing X right now right they're X whether that means that they are in a nine-to-five job that they hate or they're currently doing 500k per month or they don't have any level of uh college education we just brought on a new client who's in the b2c space and one thing that he says is like a lot of his Market feels as though that like they're just not good enough to be able to make any level of money online so again what did we make sure with him we make sure that the results that he stated in his vsl were a lot in alignment with exactly a person who didn't go to college they felt worthless they felt this they felt that and they still got the result because we know the market is going to be watching the BSL feels like that right now so they can relate to the to the result which is going to make the result a lot have a much higher impact on the prospects you're watching the vsl which can increase conversion it's the same thing again if you work with companies who do 500k per month I can't explain how many times you have clients come in and say I want a company doing a million a month I'm like awesome how many cases have you got of companies doing a million a month I would have a name well that's not going to work right you need whoever your ideal client is you need to have at least I would say six case studies of that type of person who you've worked with get the result that that type of person wants so again if it's something 500k per month you need to have six um case studies of companies who joined you at 500k per month not lower right not lower at 500k per month maybe slightly higher and then they got to 2 million per month as an example which is what all of your ideal prospects want to do you need to have at least six of those in your vsl now one thing I will say as well is if you have a small number of uh results you want to front load the vsl with all of those results don't you know drip feed them throughout the vs front load them all at the start if you've only got a handful if you've got you know as many as you need um if you've got multiple case studies then you can do probably six at the beginning and you can do another six at the end which we'll get on to here in a minute but hopefully that makes sense on the case study side of things oh in a call because again literally you won't pay a cent unless we generate you three qualified sales calls per day for your ATL coaching offer starting next week okay so that's you click the link below I'm looking for now if you want more info on how this actually works in the next four minutes and I'm going to give you the most eye-opening explanation as to why number one right now you're not generating the volume consistency or quality of yourself whether you want for your off every single month and number two more importantly how we actually guarantee three qualified sales calls per day starting next week for your Intel coaching business all right so one thing I've just done there is I've rehooked them in by virtual I've basically had another headline I said okay so now right so I did the CTA and then I said because one thing you got to realize is that some people are just super easy to get a call in right they just need to know what you've got going on that it works cool let me just book in a call they're just very direct again especially in the B2B space right whereas some other people they want more of an explanation they're like ah you know hold up a minute let me like what's what's really going on here how do you get these results whatever they just need a little bit more persuading let's say for them to then go ahead and book in a call and so that's then where we go now into the unique mechanism so we've got the call out okay we call that exactly who we want we stayed at the offer we've presented our results and then we've given our first CTA now we need to go into the ex the unit mechanism which is basically the how behind how you actually get the result right so this is the desired outcome but now the unit mechanism should explain how you deliver this desired outcome for your clients and again if you're in a saturated industry this is where that uniqueness and the differentiation should come into play um and basically prove to your prospects how number one what you have going on is different and the number two more importantly how what you have going on is superior and it's actually going to get them the result right but one thing that I did in that transition from the CTA to now going into the mechanism is I re-hooked them in for the remaining of the vsl so I basically stated now if you want more information on how this actually works and how we're actually able to number one generate a ridiculous number of volume of course and a ridiculous number of consistent qualified calls right again I'm just restating the things that I know my market really really wants I go then stick around because I'm going to show you basically exactly how that works therefore exactly you're not going to show you what's going on on the inside now okay so then I transition to my computer okay because at the end of the day having this initial uh like intro here of me walking around with a nice review in the background and whatnot that's a lot more likely to be watched so you get a higher play rate when you're like walking around or you know you're kind of showing stuff to the camera you know if I'm doing this you're probably going to start to watch that video more so than if I'm just sat here like hey guys you know what I mean like it just has a bit of a higher increase in uh play rate okay uh but now switch to my computer which is I'm in the exact same position a bit of inception here um and basically all I discuss now is the how behind how we actually get the result let's go through that previously mentioned by the way this is our unique mechanism okay just in the last 29 days we scheduled 148 qualified sales calls for our own offer and we scheduled over 1018 qualified sales calls for our clients collectively by installing what we call a frontal cortex funnel now what is a frontal cortex photo quite simple it's an ugly six minute 27 second video combined with a basic ad that's the frontal cortex funnel now let me explain you see currently you might be sending thousands of emails spending thousands of months on ads feel like you're creating a bunch of content every single day to try and get more clients and you feel as though everything you're doing is falling on deaf is your prospects are ignoring your ads ignoring your emails and that is resulting in you having highly inconsistent unqualified sales calls every single month and so that's why you're doing all of this output right now you might not be able to get any more than like 20 to 40 45 sales calls per month for your offer now I'm about to expose the real reason let me just pause it there and explain a little bit about what I just did that so I'm basically relating to their current situation now one thing that's important to know is again I'm still ensuring quality here now how did I just do that in that little section how did I just ensure quality well I I um basically reference that current situation this is one of the most powerful ways for you to increase the quality of calls that you get from either you know your ads or whatever you would or even your emails you imply what they're currently doing by the very nature of you implying what they're currently doing you're also qualifying who is going to be like resonate with the message one thing I just said there I was like despite you sending thousands of emails per month or maybe spending thousands of of dollars on ads per month you cannot seem to get past 20 to 30 qualified sales calls per month so what am I implying there I'm implying that they're already getting a number of qualified sales calls per month they're not somebody starting at zero again our ideal client is somebody at 25k per month so I'm implying they're already getting a a rough good number relatively good uh number of qualified calls about one qualified call per day it's not too terrible it's not the best thing in the world by any means but they're doing all right right um and so by the extent by um the very nature of them booking in one qualified call per day which is kind of what I referenced like 20 to 30 per month um I know they're going to be closing some clients I'm going to have money which again is our ideal client so just think about in your ads and whatnot anytime you can reference their current situation and by the nature of you referencing that current situation you're implying exactly who you want to go after I highly recommend to do it because it works really really well for Quality okay let's keep going why this is actually happening and by the way it's got nothing to do with what platform you're on it's got nothing to do with a new tactic or a new hack or anything here's the real reason see the human brain is broken down into three more than like 20. let me just rewind that just so you can see because I want to explain something there as well hopefully qualified sales calls per month for your offer now I'm about to expose the real reason behind why this is actually happening and by the way it's got nothing to do with what platform you're on got nothing to do with a new tactic or a new hack or anything is the real reason okay let me just quickly explain this and then I'll let it play a little bit longer as I said before the unit mechanism should do two things it should explain it should be the simultaneous explanation as to why number one everything the prospects has tried in the past has failed and number two why what you have going on is different and actually the two are just the inverse of each other let me explain so number one you've got to explain why what they've tried in the past has failed okay so so again the prospect needs to see ah okay I get it I understand why I've been uh why I have been unable to generate the results that I want they need to First have that realization because then from there it's gonna then basically set you up okay to introduce why what you have going on is different why your approach is going to get them the result it sets you up for that here's how because at the end of the day that your how you do things should be the inverse of the problem right that they've been facing so for example um I got this like little concept from a guy called avaldo Albuquerque and basically I think I referenced this in one of my previous videos but I'm gonna say it again because it's important um he basically has this uh book called the 16 word sales letter and one of the things that he says in there is that um you know he wrote a sales letter for this like stock pickup basically it's a stock picker that like alerts you of uh uh new trades and whatnot that are going to get the result they're going to like you know increase in in before the news goes public right so you get insights before anyone else knows about it so that you can act on it before anyone else does and you can make all the money right but what he does before he introduces that he doesn't just say that what he does is before he introduces that solution he goes here's the real reason why you're unable to make money in the stock market right now it's not because X is not because why here's the real reason it's because every time you make a trade you get into that trade after the news has been published and ultimately by extension of that you get into the trade after the money has already been made because everyone's heard about the news that everybody's bought it and then you get in after all of that and then by that point the Stock's up here and it's at the top you're not going to make any money at the top so what we do instead is we've created this stock picker that allows you to get into these exact same trades before the news goes public so that you can get in at the bottom and then as the news go public everyone buys and you ride the wave on right that's how he introduces it and so that's exactly what I've done here I've got here's the real reason as to why you've been unable to generate a um whatever I say a bunch of qualified sales calls and like and I hooked them in a little bit more as well by just you know I built up a little bit more curiosity I go here's the real reason and by the way it's not and I list off three things that my Prospect is probably thinking it is in their mind they'll probably thinking it's a new Outreach strategy a new platform or I think I said something else right I'm just basically trying to hook them in to keep them you know watching the vsl right keep them keep the watch time high okay so now let's go into that real reason and by the way this is real like this is actually the problem behind why people can't book and qualify sales calls so again if you're an angel or a coach and you're struggling to take a book in qualified sales goals this is actually the real reason human brain is broken down into three cool Parts the youngest part of our brain is the Neil cortex and that is the part of our brain which is at the top and that's responsible for all of our complex thinking rationalizing and calculating okay and so when a prospect books in a call with you they are solely operating out of their neocortex this piece of simple piece of information is going to be so important in about three minutes here once explain the rest so make sure you remember this information now the second part of our brain is the midbrain and the midbrain is responsible for all of our emotional responses and the always part of our brain is The Reptilian Brain and The Reptilian Brain is millions of years old and it's responsible for our survival and our instincts okay now it's also responsible for filtering all new incoming messages that your brain receives from the outside world so information first goes into The Reptilian Brain then into the main brain then it goes into the new cortex okay I Remember The Reptilian Brain only cares for survival and instincts when he first receives a piece of information it quickly quickly using the least amount of effort identifies all the information that could affect us and it ignores everything else so filter based on whether it's something that we absolutely need to deal with or if it's something completely out of the ordinary now if the piece of information is something that we dealt with 100 times before The Reptilian Brain simply ignores it so think about when you go outside you see a tree you don't ever spend any time processing the tree right it's by you noticing these things you never really take them in and actually consciously think about them right and so the reason being is because your rattling brain filters out and simply ignores that piece of information because it says I've seen this a thousand times before and it's not necessary for me to process it so it will simply ignore however if The Reptilian Brain determines that the piece of information is just received is something that's new it's exciting and it's something that's out of the ordinary then and only then will accept that piece of information and send it to the New York and so essentially in other words unless your message your marketing message can get past the Reptilian Brain of your prospect into the midbrain and then into the nail cortex they're never going to book on a pool with you because remember the point at which a prospect book's gonna call with you they're operating out of their Neil cortex and so right now the reason so see what I've done there I've explained the real reason behind why currently despite which I'm going to say here despite you sending all of this these emails and increasing the spend on Facebook or whatever on your ads or whatever it is you're still unable to generate the volume of course that you want it's because you're messaging okay isn't able to bypass your Reptilian Brain which it has to in order for it to enter the neocortex and basically once it's in the neocortex it's at that point that your prospect then makes the logical decision to book and a call with you but right now your message isn't getting to that point hence they're never booking in the call with you that makes sense emails your DMs your ads your organic content Etc is being ignored by your prospects it's simple whatever Market that you're in your prospects will have been exposed to very similar sales messages in the past and so when they come across your sales message namely your ad or your email or your DM whatever it may be guess what they do their Reptilian Brain automatically ignores your message because it goes I've seen this a thousand times before and I don't need to deal with it and so what does that resulting for you that results in an email not being open that results in your ads not being clicked which means they're too expensive to run that it results in your um you know your post on social getting one or two likes and never getting any quality consistent high volume book calls in every single month for your offer that is the sole underlying reason and so instead what we Implement done for you so you're just saying that I introduced the problem okay and what I've done there is I've set up in my prospects mine the reason why they've never been able to get the result so now they know right now they're like oh my God this is why right like this is this is the core reason why I've never been able to you know increase my volume of course or whatever because all I've been trying to do is send more emails I've been trying to spend more on ads and nothing's ever worked and it's because of this so now watch watch what I'm gonna do now let me just go back here a little bit um watch what I'm gonna do now I'm now going to introduce how our Mecca like how our approach actually gets the result and you've got to bear in mind that my prospects now realize the reason why they've always failed and so what have I got to do with my mechanism I've just got to make it the inverse of the reason why they've always failed and by the very nature of it being the inverse of that it's going to be the thing in their mind that's going to make them go oh yeah I see now how this works because they unders because now they're comparing what we do to what the real problem is which I've instilled into their mind and now from there as I say they can just come to the conclusion on their own that yeah this is going to work but I've basically instilled the reasons why does that make sense all underlying reason and so instead what we implemented for you for all of our clients is what we call a frontal cortex funnel and here's why the frontal cortex funnel within the last 29 days generated our offer 148 qualified sales calls and generated over a thousand and eighteen qualified sales posts broadcast combined you see the frontal cortex final position to offer a new novel different and Superior in your prospect's mind and so as soon as your prospect receives your sales message their Reptilian Brain instantly accepts the message because they see it as something that's out of the ordinary and guess what they'll then do they'll instantly send it up to your prospects Neil cortex which is where they book in a call with you every single time essentially the frontal Vortex funnel bypasses your prospectoring brain and directly enters their nail cortex and ethically forces them to book and occur with you because essentially the frontal cortex funnel is optimized for how humans have evolved over millions upon millions of years which this is why it's guaranteed to work because at the end of the day as long as you sell to another human you're gonna get calls simple this is exactly how we guarantee you three qualified sales calls per day okay so you see now have introduced what we do okay as the perfect solution to the real problems that they've been facing and those real problems have been the reasons why as I say they've not been able to get the result in the past okay does that make sense and by the way guys like this is the real reason as well so like actually I would listen to that mechanism explanation because if you have been struggling to get qualified calls and whatnot that is actually the real reason is because you're probably operating in a somewhat saturated market and you're saying the same thing that everyone else is saying and again that message has gone into your prospect's rock brain okay or lizard brain whatever you want to call it it's going in but then it's it's been filtered based on the filters that the crack brain naturally has and because it's not being perceived as different as novel as new as something that can impact your prospect's survival because it's like it's the same thing it's like when you go outside and you see a tree you don't analyze the tree you don't like oh my God you know whatever it's a tree you just disregard it that's what your prospects are actually doing with your messaging because they've seen your same thing time and time again because you're saying the same stuff as everyone else is saying in your market so they just disregard it I've seen it a thousand times before whatever but when you come you know you hit that same Market from a different angle with a new novel way of like getting the solution a newer novel message right different offer Etc that's when the prospect then is like oh what's that and then that's when they send up to the Neil cortex and then they can like do some um logical uh uh uh thinking around what it is that you have and then it's at that point that they then go ahead and book on a call that's actually the real reason right but you can see in the mechanism how I position what we do as different from everything else that um my competitors are doing okay and again what am I really trying to do here I'm trying to show them what they're real problem is as to why they've not gotten the result and then I'm introducing our solution as the perfect solution to that problem right and then from there now what I'm going to do is I'm going to restate our offer so I'm going to go on that right I'm going to hedge that mechanism to the result that I know they want so I'm going to go now and that is exactly how we get you the super desired result so if this interests you and I restate the CTI I go booking a call right let me go back a little bit just to play this out here oh here guaranteed to work because at the end of the day as long as you sell another human you're going to get calls symbols this is exactly how we guarantee you three qualified sales calls per day starting next week for your Intel coaching business or you don't pay and I'll shoot you a 1K check for wasting your time we Implement everything done for you so you don't need to run any AD yourself you don't need to do any copyrighting yourself Etc again if you don't generate three qualified sales calls starting next week you don't pay unless you're one paycheck for wasting your time so if this interests you in the slightest apply to click the link right below this video book in a call with us and again if we don't generate you three qualified sales calls per day for your offer you don't pay simple so go ahead click the schedule call button right below this video I'm booking a call okay and that's it I just CTA at the end so there was a lot in that video um in our like private content training for our clients like I've probably got about I think maybe like five hours worth of training just going through this exact video right here but this is a super broad overview but hopefully this made sense ends there's a lot going on in it but here's a couple big kind of takeaways there's really three cool things number one you got to qualify yeah you got to qualify throughout your vsl that's how you get the quality okay everybody tries to increase their quality of their calls by setting to a different list and and you know if you're running ads like you try and uh run ads to a different audience on Facebook or whatever yeah can that impact quality for sure it does have a level of impact but there's only it's only there's only so far you can take that most of on ads right if you target like Russell Brunson versus Dean graciosi for example like you're not gonna get that much different in quality right yeah it might change a little bit but it's not going to be like the craziest thing in the world so then the question becomes where do you get the quality from the quality comes from your messaging so that's the first goal of the vsl is you've got to make sure that you're routinely qualifying throughout your vsl one of the easiest ways to do it I never see anyone do this but it massively helps just call out exactly who you want and call at the top of the market as I said before don't call out the bottom so again if you work with companies doing a hundred thousand a month to a million a month in all of your marketing assets call out the companies at a million a month because naturally you're gonna get people at 100 000 come through anyway but if you only call out the people 100 000 you'll never get the people that a million come through hope that makes sense that's the first thing the second thing is is that it should speak to your Market's deepest desire now how do you speak to your Market's deepest desire essentially you just think of what you know look at your Market what's the pre-existing desire within that market right what's the thing that they want without you needing to tell them or sell them on anything they just naturally want this thing what is that right and you've got to reposition your offer based on that pre-existing Market desire a lot of the time people flip it so they look at okay what is my offer going to be my offer is going to be this and then they take that offer to the market and then try and build a desire around the offer in the market you got it flipped on its head you gotta look at the market first and look at what's the pre-existing desire what does the market want they want this okay cool this is now then going to be my offer that's how you got to do it right so that's the second thing in the vsl you've got to speak to your Market's core desired outcome and then I would say actually there's four things the third thing then is then you've got a backup that you can actually do the thing that you're saying now there was a study done I can't remember who did it I can't remember where I seen it but it was basically a very well done study um that proved that for any claim that you have you got to have three pieces of evidence to back up that claim so when you're calling out all of these audiences um and you stay in your office and I will do this and we'll do this and we'll guarantee this we'll guarantee that if you guarantee it that's great I highly recommend you have a guarantee but a guarantee on its own is not enough you've got to prove your point Beyond A Reasonable Doubt anyone can make a claim very few can back claims up okay anyone can talk to talk very few can walk the walk so you've got to prove your point Beyond a reasonable doubt that you can 100 get your prospects the specific desired outcome that they so deeply want that's the third thing and then the fourth and final thing is you've got to have a solid unique mechanism around how you are exponentially better than every other option the prospect has on the market to achieve the same desired outcome so for example if um again you're in the agency space where you've got a couple things that you've got to prove your point Beyond A Reasonable Doubt about you got to prove number one that you as an agency is the best entity to go to and then something else that you might not realize but is important as well is you've also got to prove that you're that your um uh platform so if you do Facebook ads for clients you got to prove why Facebook ads is exponentially better than YouTube ads so there's a couple sales that you've got to make that now in certain industries one will be a given so for example if you um go into the e-commerce space you don't really need to sell people on why Facebook ads work because people know that it works you need to rather sell them on why your approach to Facebook ads works best right so the couple nuances there I won't get into that in this video because it's already long enough but um yeah that is literally the vsl guys we spend 20 UK a month on this we've got a scale ad spend to about 40 or 50k a month here pretty soon to this exact video literally this exact video is currently getting about 130 cost per calls there are qualified calls as well because obviously you know of all of this messaging and stuff they're qualified we only work with people who are doing above 25k per month and as I say those 150 ish calls that we get every single month from this vsl and they're all qualified as my other point so hopefully that helps let me know if it does maybe I was just rambling this video but hopefully you found and if you're in the B2B space you have an angel or a coaching business I highly recommend you get this set up because it works really well and if you do need help and you want to actually partake on this specific offer because this is our real offer this is what we're you know this is real right like this is what we actually do um then click the link in the description and it will take you to a uh booking page you can basically booking a call with us we actually do guarantee you three calls per day uh three qualified calls per day starting next week um completely done for you we do everything for you um but obviously one of the things is you've got to obviously have a coaching or into company and you've got to be doing above 25k per month and if you are I highly recommend and you need more sales calls you know if you're at that level you need more sales calls you need more uh uh clients Etc we're going to grow you on a scale then I highly recommend that you uh booking a call below using the link in the description um and yeah with that being said hope you found value in this video if you did like the video subscribe all that good stuff and I'll see you