Streamline Your Document Processes with Sales letter funnel for Mortgage

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hey guys welcome to the new video and in today's video we are learning about what is video sales letters also known as vsl so if you are a mortgage professional and you want to use the concept of vsl you can use this in your business to generate more appointments of pre-screen forwards get more leads and eventually close more deals you can actually automate this complete process of vsl and get instant borrowers who are also qualified and pre-screened depending on your loan category right so let's get started right now and I want to share with you complete step on how to create a powerful and actually uh converting vsl and how you can use this uh vsl both in your organic phase to get more leads in business and also in your paid advertisement right so let's get started and also I have some really cool stuff and free scripts on how to create your first ever vsl in this video so make sure to watch till end because I'm gonna share free nuggets uh entirely over the video so you can just use them and go plug and play and create your first ever vsl and start generating your own leads and appointments of pre-screen borrowers as a mortgage professional so let's get started all right guys so welcome to the video and today's video we're discussing about what is a video says letter or call as BSL and how a marketing officer can use the power of vsl to convert and get more leads and of course at the end close more deals as well now what what is vessel right and what exactly uh vsl is and how does it work right now here's a few screenshots I want to share with you a couple of examples right now on what exactly our vsl is look like and um what does your actual lead sees you know at their end of the spectrum as well now here a few examples screenshots right now of the landing page uh where the vsl actually is right now as you can see over here pretty simple pretty lean over here what exactly our whistle is you have a few headlines images right and the middle right now you have a video a video where you explain a complex method into a very very simplest form using the images or the visual aids or presentation like this right now and that's how you explain the complete concept of that service or product right now as well and once you explain that uh service or product right now in a video you have a call to action to actually engage and convert those incoming leads into a second step right maybe probably a landing page where you have a survey to fill out more questions and answers as well or to just convert people into uh booking an appointment with you as well like consultation right depending on that you can actually send your incoming leads educate them add values through a vsl explain how things work and then convert them into the second step there can be a survey form or a consultation page where you can confirm their appointment in that page as well right now how does a mortgage and officer can you use a concept of vsl in their marketing method right now and get more business right now is pretty much simple writer let me just look over in my screen because this is where I'm sharing my presentation with you guys so why should a mortgage broker can use uh or like consider using even a vsl in that marketing method right because there's several reasons first of all a vsl allows you to connect with potential clients on a more personal level right because by speaking directly to the audience uh through a camera you can build a trust and establish a report with your audience secondly vessel allows you uh to actually like um you know add and explain the complex method of getting approved of different loan category like reverse mortgage VA Apache even like refinance as well and com uh like explain those concepts with a very very easy method as well finally a vessel allows you to automate the complete lead generation process right which means once you have made your vsl uh a proven way to actually you have a good script and you have made a video uh required one as well you can use it to generate leads Around the Clock which means you just have to lay back launch the campaign and people start coming in by just seeing your voice lesson right now now second thing is how does a vessel actually works right what is the mechanics behind the vs and how does a vessel converts your incoming traffic or leads to the actual consultation or qualified leads now once you have a whistle over here as you can see right now you are speaking over here the person right now will explain a complete a complex method right now of getting a loan or getting uh getting qualified as a borrower and those stuff you know depending on kind of loan category you are focusing on then you have a call to action where you just send the traffic or leads to Next Step which can be they can book a form with you or they can just like sorry they can book a call with you or they can take a quick survey like a pre-qualifying survey of loan category and that's how you can call for them as well there's one example I want to share with you guys is I suppose that you have launched a video campaign right in the vsl of course you can send the leads to uh this kind of page over here where they can take a survey as well uh let me just uh okay this is right not popping up but um let me see if I can pull any other campaign over here yeah so here's another example right now which means that you know once you have your uh incoming leads from the ad they Seize Your they see your video campaign or maybe your vsl over here like this you know we explain how does the loan actually works you can send those incoming leads to a call to action whether you can click on the next step over here in the same landing page and they can go to this step where they can take a survey over here as well you know and the survey will can actually qualify your people or qualify the people who comes in into uh actual good borrower as well like that stuff you know all you can just send them to a Next Step where you can just book a call with you and you can just like explain what the next step will be and how you can help to help them on a call and explain them um what's the best fit for them right now in terms of loan category or you know like the uh kind of loan port or yes your requirements and your Niche audience as well you know those stuff now once you have those in place right you can actually build uh the follow-up system which means people who have watched the video like your vsl right and they haven't taken any action right we can Target those people again with pixels uh with follow-up emails with text emails right those are as well and that's how you can increase your conversion rate from actual leads to conversion which means the actual close deals right so multiple things you can do over here as well and of course we can target audience depending on the steps they are in the whole place suppose they have watch the video that you have made but they haven't actually taken the next step like a survey form or a call with you as well you can actually send them follow-up emails and follow-up exercises right now or even just started again on the ads with pixels in the first step over here as well like follow-up as well over here and that's how you can actually make things easy for yourself and like run your lead generation process throughout the day every single time when people can come and they can watch you and they can just like uh take the action and only the right people can go and surpass The Next Step as well so that's basically uh is that like a mechanics behind a vsl how does your actual Visa works and how a mortgage and officer can use a BSL in their own Advantage as well right the next step over here is what is the benefits right now of for yourself you know like using a vsl as a mortgage broker first of all of course you can build trust establish a report for the audience second you can simplify a complex instead of for getting a loan or getting approved right now in a very very simpler form and of course to an automate your lead generation process guys which is pretty amazing uh the second thing over here is what is um of course again the benefits over here using a vsl in a very very Advanced way and it connects with your clients which means if you're having a niche audience right like reverse mortgage via purchase FHA um conventional refinance cash out what we are focusing on first time home buyers as well even commercial right you can actually explain a very very Niche topic into a very very um good way because you you will have the scripts of that as well if you don't have the script site now of course I'm gonna give this script right now which we have over here uh which is working pretty pretty great right now as well I can just uh use the uh you can just go over here and just shoot the complete video you can have the complete script over here how to shoot your winning uh vs video I'm gonna attach this script right now the link below and you can just join my free Facebook group and get this complete uh script over here in my Facebook group which we have just for mortgage loan officers right let's go back to the video right of course you can actually set up set your parts you know yourself from the competition that you have right now or even like like put yourself at the top of the framework you know because you are doing things differently and this is pretty much like an advanced way of lead generation right because you are giving people who are qualified and of course the same time are being pre-screened if you have the steps in place as well right now the next thing over here is uh pretty much similar again right um the advantages of using a vsl is endless I mean um you can use so many things over here is automations pixels uh I mean custom audience as well custom audiences right now and so many things I can just go and explain over here but I don't want to again complex our thing for you guys because I don't want to just um not an action so the simple form is right now vsl works pretty smoothly use it Implement right now make a proper system and you will get leads 24 7 times a day right Next Step what is a tip for creating a strong vsl how to create a strong vsl and a compelling one which actually converts and get to people it's not like a movie or a short kind of uh I know like an Instagram video where you don't get action we want people take action when you have a Visa because the whole idea behind the creating a vsl is to convert people and take actions right I have a complete script right now again I want to share with you let's just go through one by one right now with this one format now of course in the vsl when you use a Visa you have to make sure you have a one offer that's actually being proposed to the leads at this as well and that's the a kind of a hook we want to use you know take the action as well now this one over here is like what the more information the offer we have is to explain them more about the information so you know I want to share with you this one over here you know the offering a free guide now this one is one of the Evergreen offer you know which goes around all around the marketing mystery offering a free guide is one of the best way as well so this is how you can create a winning uh vsl or I can say a winning campaign in our Visa as well now two things which we actually need to take make sure that you have in your vessel first of all you need to make sure your viewer have uh we would actually sticks with the video and you have that um hook over here and the Bold claim as well you can either show them the your borrower results which means that if you have got somebody house approved even if they have a low credit score you can just show them as well you can show them how exactly a loan works right and so in those cases actually you can explain people and like put them on their feet on their attention right hand actually like make them watch the whole video as well I would say start explaining the video or like creating a video right now Yourself by showing some results first of all right and showing them like okay if if the guy named John has this great score and he can get approved and this is how we have made things easy for them this actually engages more people and they want to see how what are the steps you know that people can get their house approved or they can get their loan approved as well right so show them the case studies show them the examples and then get the hook in and that's the best way to keep keep your you know your viewer attentions for a longer time and that's the best way I think you know to convert people into the next step or take the call to action as well right now again when you're creating a vslow here focus on the benefits not the features people don't want to actually uh know that uh technical terms over here on the complete video because they want to know the benefits right now so show them the examples show them the cases again and show them the results and show them the like um you know what are the uh I would say benefits they would get right now over here and and how soon they can actually get things done those things works pretty pretty great as well so use um this point focus on benefits not on the features right the last point over here again to keep it concise right you want to make sure your vessel is concise and also on the point not longer than seven ten minutes I mean people actually have seen people actually create vsl for 30 even 40 minutes as well and they call it as a master class or like a webinar as well you can create webinars webinars are great but when we want to create a vsl we want to make sure that it is around 7 to 10 minutes long as well and we want to keep it much much concise over here and that's the whole point you know of having a business as well second is that we want to make sure the one we have one single offer one message and uh to get the maximum amount of Engagement and get the most people going to the next step as well and that's like a key points right now over here to create a winning vsl right now as well so the last one we have right now is this one which means how you can actually bring more and more people into your vessel pretty simple you can off you can actually use vsl you can make like a simple landing page right over here where you have a Visa as well like this a simple domain domain right now as well make a video over here have a call to action The Next Step you can take a survey and therefore Next Step can book a format as well simply as it is right three to four steps in the funnel and that's how you can get the more people in the uh funnel or in this CRM as well right but how to actually get more people right you can either use paid ads of course paid ads is the best way uh to get more people over here or you can just use organically as well so if you're posting content daily right now as well out or if you're having a lot of people in your uh community in our Facebook group your Facebook page your LinkedIn you can create a simple Landing landing page over here where you have the uh vsl and then a call to action and then you can just like um you know like get more and more attention the whole point over here is that you need to drive more traffic to the people in landing page it can be like a word of mouth go and Shout in public go in the cafes share your videos or even just like uh do the ads ads ads the easy way right so that's the best way you can create and get more people over here last thing I want to share with you guys is that if you want to create your winning Visa campaign right now you know in your own vessel uh video I have two to three different offer site now in my own script which I can give away right now to you guys you can just go out there and use it so if you want to just get this complete uh script right now vsl go in my Facebook group I will drop the link in the description so this is my Facebook page right now and we have been posting current right in every single day we get results so the main thing right now we are offering for our clients right now is to get them booked appointments of um qualified and Protestant borrowers with pay rats we cover every single thing and we want to get results like this you know get more appointments and get more deals and increase your production volume to at least five times right now as well over here let me know and I will just like inform your call right now or you can just go out there and just right now click the link over here in description and confirm the call with me and we can have a quick call and like you know and show you the complete things how things work and get the same results for you as well okay so guys if you want to get this completely visual script go to my Facebook group I will drop a link in the description again which is called as mortgage broker incubator and you can join the group right now and I've been posting some exclusive stuff right now in my group like building a referral partnership system getting your own power dialing theme right now in place those stuff pretty pretty crazy and pretty exclusive stuffs in my Facebook group and I will get the complete um you know wasteless clip right now in my group and you can just like copy and paste and just plug and play your own first ever vsl uh and just go out there and use it and get more leads as well so I hope this video was helpful for you guys right now and I'll see you guys in the next video until then keep testing our things and yeah keep rushing