Enhance your IT architecture documentation with a sales letter funnel

How to create outlook signature

adding a video of sales letter to your website or your landing page has the potential to increase your qualified appointments and in this video I'm going to share the proven 13-step video sales letter framework that I've used for my clients in my video sales agency over 45 of them and also shared it with over 350 plus service based business owners in the agency scaling program client Ascension which I'm the vsl coach for now you might be a little bit skeptical about that so here's some proof that it actually works I now book over 30 appointments a month from my website I'm on a 22 increase in booked calls it has converted from quad traffic about 10 of people who have opted in to see it have actually booked a call with my agency increase our conversions from a website visitor to a watched video to a booked call by over a hundred percent triples are called book rates almost immediately after launching you know the closing rate afterwards was close to double like not even joking and say it went from like 30 Albany or 60. if you want your overall close rate to go up at least 10 percent and you want more calls on a calendar I would recommend working with Steve now to kick things off I want to share the importance of having a video sales letter for your business if you sell your services via a call a video call or a phone call you need to listen because a video sales letter has the potential to turn cold prospects into Red Hot Prospects in the space of between 6 to 12 minutes so somebody can never have seen your stuff before watch your video sales letter and then want to book a call and then hand you money for your service there is no other asset on the planet that does that it's phenomenal it's gonna warm people up like a hot cup of tea before that cool it's gonna educate them before they get on that call with you so you're not answering stupid questions you can then go you've seen the video sales letter have you got any questions it can reduce the time it takes to close the sale there is nothing else like it on the planet it can senses everything that you do the results you get the benefits the features the social proof your credibility into one asset it is phenomenal and it's the exact reason why I decided to set up my own video sales letter agency vsls are magic step one in the vsl framework is your bold claim this is your opportunity to grab the attention of your prospect get them intrigued about the result you can get them now be clear you don't want it to be wishy-washy so they go I don't even know what that is for example my vso agency bulk claim is learn how to double or triple your qualified book calls with your ideal clients within 30 days clear concise does what it says on the tin now you might be saving somebody uh forty thousand dollars a year with hiring overseas Talent within three weeks you might be getting people 50 calls on their Calendar Book to month you could be saving them x amount of hours per week I don't know what the result is that you get but make sure it's clear and concise it has to be a bit bold to Intrigue them to keep watching but your bold claim is critical to hook them in now it's natural for your prospect to be skeptical after you've shared your ball claim so to help with that you want to share proof that it actually works and that's step number two which is sharing Snippets of Roi sure five to ten video clips of your clients sharing the results that you have got for them the next part is step three the pain and struggle of your prospect this is a great opportunity to share that you understand and empathize with what they're going through right now and it does two amazing things it brings their pain into the current moment which is great for creating a sense of urgency within them to book a call but at the same time it also allows them to go ah somebody who understands where I'm at finally so those two things become very powerful later on when it gets them to take action to a book that called now it's step number four where you future Pace the bulk claim the ball claim that you had at the start you then give your prospect the opportunity and the space to imagine what it's like at a future point after they've worked with you and getting the results that you get for your clients get them to create the picture and the world and get them to feel that result it starts to become more real for them of what working with you will be like it's a really important part of the process before I get into the next nine steps of the vsl framework if you're thinking Stephen I don't want to do this I want you to create the vsl for me well that's exactly what my vsl agency does you can write the script I can do the voice over or I can coach you to do the voiceover and the face to camera stuff then you can hand us the files and then we get into the creative edit with my magic editors and then we hand you the final video sales letter and then you watch those qualified calls roll in all you need to do click the link in the description below watch child video sells that book a call and let's have a chat now if you're eager for the next nine steps keep watching because here we go step five is social proof this is your opportunity to share in-depth video testimonials this is the best way to share proof that your service works from the horse's mouth now if you're thinking I don't even know how to ask for a video testimony you're in luck because I have a detailed video testimonial framework with text on it that you can send to your clients so you don't even have to worry about it and all you need to do is click the link in the description below and then they will film the best video testimonial because what's really important is they don't just say oh it was really nice working with them that doesn't help you at all from a video testimony on persuasion point of view they will share where they were before they work with you the pain the struggle the Catalyst and then they will share the clear Roi they got with working with you the bonus bit is if they say oh it was great working with us but it's not a necessity so that video framework the video testimonial framework is in a link below I got you step six is company credibility this is your opportunity if you have worked with non-brands people of no somebody that your prospect will go oh damn they've worked with them they must be good you can add them in this section now if you haven't don't worry because you can leave this section out and then potentially add that in at a future Point step seven is the company intro or your brand intro it doesn't matter what it is this is your chance to introduce yourself so you can share how long you've been doing it how big your team is chance to introduce some of your team you can share how many clients you work with you know some of the the revenue you've generated but this is the introduction phase now there are different styles of video sales letter if you're doing text on slides for most of it this is your chance to do some face to camera to humanize it you can potentially do face the camera with some of your team or you can bring in pictures of them as well so it's a photograph intro with a voiceover it doesn't matter just share your vision or your mission or whatever it is but just a quick short introduction that packs a punch to share credibility in this part step eight is the benefits of working with you now have a mixture of emotional benefits and tangible benefits you could feel more peace of mind have more freedom to spend time with your loved ones less stress whatever you want there from an emotional point of view but make sure they are legit and if you're not sure then go and ask your clients the benefits they got from working with you do a bit of research if you need to and then on the other hand you want tangible benefits are they going to save a minimum of 10 to 20 hours a week are they going to save up to twenty thousand dollars a year are they going to increase their qualified calls by a hundred percent whatever it is have some tangible benefits mixed in with some emotional ones too and that becomes very powerful and you don't need a lot of them I say maybe five to seven maximum but make sure they are legit and related to your prospects step nine High level process not super detail because you don't want to confuse them and scare them off high level process so this shares that you're competent and you know the process that you're going to take them through that will really help in persuading them to book a call and keep it simple remember I said a high level process simple three to five steps maximum you don't want to go into Super detail just nice and simple so it allows them to go okay they know what they're doing they've got a clear process that makes me feel more comfortable but also it will allow your prospect to kind of Imagine themselves in that process as well and that is what you want step 10 in sharing the cost of them not taking action and that action is to book a call with you so by it now it's been quite a while ago that you've showed that you understand their current pain points and struggle there's been a lot more positive stuff that's happened since then and now you just want to remind them that they're in the situation they're in because they're not taking the right action they don't have the right support so just remind them of the consequences of them not booking a call so just kind of just bring that pain to the fore again create that little sense of urgency to go oh yeah this is why I'm in this situation and this is why you're the person that I need to book a call with and that is step 10. step 11 is now reminding them of the Bold claim repetition is really important here so the bowl claim that you shared at the start the one that you future paste them in just share that again and remind them of the results that they're gonna get by working with you this is really important this is just bringing everything to a close and the fact you've just kind of brought some of their pain and suffering to the fore you want to finish off strong with something positive as well and that's why you just remind them of the Bold Clank step 12 is sharing some more Snippets of Roi now these ones can be a little bit longer if you've got two or three video testimonials I would have their Max 40 to 50 seconds on this section just to reinforce that bold claim and again allowing your vsl to be even more persuasive but you don't have to add this in it's not a critical part it's just if you do have social proof then just add it in this section to bring it home and the final step is Step number 13 your call to action what is it you want your prospect to do having got to this point in the video very simply you want them to book a call with you you want to get them on that video call or that phone call so you can then see if they're a fit and you can support them or not don't get them downloading a PDF or clicking over here or doing that keep it simple make it easy for them share a little bit about what's going to happen on the call keep it short and sweet and then tell them to click the button and book a call and fill out whatever they need to now on the off chance you're doing a funnel where it's an application funnel get them to fill out the application but get them to take one action only that's it you now have a framework that is proven time and time again that will increase your qualified book calls for your business you enjoyed it leave a comment below hit the Subscribe button the like button or whatever other buttons there are on YouTube I really appreciate your time if you've got any questions for me also pop them in the comments below yeah Happy Days the most important thing to do this year commit to Crane a video sales letter for your business they are magical and on future videos I'm going to share other ways that you can use a vsl to generate qualified appointments for your business yeah got lots more cool stuff to share with you until next time I'll speak to you soon [Music] foreign