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the customer life cycle refers to the stage that a customer will go through when interacting with a business it all starts from when the customer discovers the business to purchasing and then to continue to spread your brand many businesses like to understand their customer life cycle as it'll help them with their marketing and business your customer base will all be in different parts of the customer life cycle some will just start to get to know you and are in the discovery stage while others will be advocates for your brand in the advocacy stage we are moments and today we'll discuss the different stages of the customer life cycle and briefly explain customer lifecycle marketing so let's get started the five stages of the customer life cycle there are five stages of the customer life cycle that you should be aware of we'll go more into detail but they are discovery education purchase post-purchase and advocacy first the discovery stage this is the stage where your customers discover your products and services this is the first interaction between your customers and brand your brand must give a great first impression as they can help them move along the customer journey education stage customers at this stage learn more about your products if a customer has any questions about the product or service this is the stage where the brand answers any questions and makes any suggestions purchase stage once the customer has come to the decision about which company will best fit their needs they'll make a purchase it's important to have a smooth transition from discovery to purchase if there are too many restrictions or distractions this may cause them to leave without making a purchase post purchase stage once the purchase is done the company can make sure they are satisfied by gathering feedback from them a proper customer feedback strategy should be implemented to help you improve the areas that need improvement reviews and testimonials are great to strengthen your brand advocacy stage similar to customer loyalty they'll share your brand and influence with their friends and family through social media posts and online reviews once your customer advocates your business you'll have new customers in the discovery stage now that you know the stages of the customer life cycle let's quickly go over what customer life cycle marketing is customer lifecycle marketing refers to the marketing activities that are completed at each different stage of the customer life cycle this is important because you wouldn't have the same marketing strategies for customers in discovery and advocacy stages the marketing strategies will need to relate to the customers at each stage for example pay-per-click ads can be used to attract new customers and you can give referral codes promos to customers in the advocacy stage some marketing strategies can be used for multiple stages content marketing can be used for the discovery and education stages be sure to do some competitive research and a b testing what works for one industry may not work for another thanks for watching our video and make sure to subscribe to our youtube channel for more videos on all things customers business and marketing related [Music] you