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what is automation for small businesses greetings from everyone at keep today we'll be diving into what is automation for small businesses howdy I'm Derek are you and as the title may have indicated automation is no longer exclusive to billion-dollar conglomerates automation like most things has evolved to be smaller smarter more accessible and more available to folks like you and me well folks like you I have been evaluated as being above normal by a series of prestigious state facilities at which I was invited to lecture so what exactly is automation automation is the use of technology and software to assume control of a process that that's too robotic okay well then I shall try again because I am a human automation takes care of the stuff that you just don't want to it cuts out repetitive and laborious tasks like sending out email sales pipelines and business processes keep watching and I'll explain more there are 3.2 billion email accounts worldwide but even if you only have a few dozen contacts the set-up time adds up fast between crafting individual emails week after week cultivating list scheduling sends on the like your wasting hours every single week just to send out a company newsletter or a product announcement there's got to be a better way instead you can implement automatic email campaigns to send tailored information to a customer or a group of customers these email automations can be triggered by an interested user filling out a form field or a product hitting a certain sales threshold then without the need for your intervention at all you're helping guide a client or a potential lead from one step to another in the fulfillment process all of this gets done while you're attending to other business like important meetings brainstorming or standing in line for your morning coffee plus you can now personalize these emails with dynamic data fields this means that a user's info is injected into the email allowing it to be personalized for that specific recipient this lets the client feel seen and important which is often the difference between a customer for life and a lost lead [Music] a sales pipeline involves guiding prospects through various stages of the sales process until they make a purchase it's a very powerful approach to lead cultivation it also requires keeping volumes of user data straight by using automation to organize your user data your sales team can know at a glance what stage in the pipeline a customer has achieved and whether or not they're ready for more nurturing or ready to be closed want to know how to create a sales pipeline for yourself check out our video get started with key sales pipeline the links in the description owning a business can be exciting and fulfilling but there are many day-to-day tasks that's some of the fun right out of it lead nurturing customer support invoicing collections and payroll to many businesses double their workforce and their expenses just to address these menial repetitive mind-numbing tasks we know you're ready to grow your small business you realize that with the right system you could automate every single one of these tasks freeing you and your team up for good stuff like growth big picture brainstorming team-building and break room cake that's all for this video what is automation for small businesses if you want the next step in the video series watch the benefits of automation for small businesses just click building from the description and please remember to Like and subscribe see you in the next video