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a lead is nothing more than a name and a phone number and it doesn't matter if the lead came from inbound because somebody filled out uh a form on your website to get a white paper or a case study or some piece of collateral that you give people to capture their name and phone number that is a lead so when you get a name and a phone number and you know nothing about that person it's just simply a lead that's all you have it's not a prospect okay so what is a prospect a prospect means that you had a name and a phone number and you've now qualified that name and phone number so what this means is that i now know that if you want to use something like band that they have the budget they have the authority they have a need and they have time but for me i would take it down a large notch from there so what a prospect is is somebody who buys or could benefit from what you sell that's not a lead so when you have a prospect you've already had some conversation to vet them and make sure that they could benefit from what you sell now they're a prospect and you need to get a meeting with a prospect if you haven't already had one unlike a lead a prospect is something greater than that and you have an opportunity only when your prospect agrees that i have this type of problem or challenge i believe that there's something i should be doing about it and i'm ready to take action to explore what my choices might be to get a better result