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[Music] foreign hey guys welcome back to my channel in today's video we're going to be going over the best LinkedIn messaging strategy that you should be using in 2023 to get new clients now if there is an Outreach methodology that you should be using in order to have success with your LinkedIn lead generation the e3c method is the one that you need to be using the e3c method is something that me personally and my clients have used to close not just five figure deals but also six figure deals without being salesy this method comprises of four different stages and requires no setup time at the end of this video I'm going to be telling you how you can win a free 30-minute private coaching session with me and there's also going to be two free resources that you can download to be able to replicate my process step by step with all of the guesswork removed so make sure that you stick around until the end of the video so I'm actually going to be going through slides from a module in my high ticket program which is called the LinkedIn blue Academy now when should you use the e3c method this is to be used when you want to connect with high quality prospects or thought leaders the more time you have the more you can use this method so it works if you want to spend 10 minutes a day doing LinkedIn lead generation or if you want to spend 10 hours a day and it's your full-time role just to generate leads it's still going to work with your schedule I suggest that you do run this method alongside a more direct Outreach campaign using emails as an example to be able to split test the results and see which segments of your target audience respond best to either the e3c method or a very direct kind of sales based approach with in males these are the four different stages that we have it's number one which is engage so once you've identified your prospect leave a valuable comment on one of the posts if they're not active on LinkedIn you can skip this step and go directly onto step number two number two is connect so try and use a commonality Summit that you guys have in common to be able to personalize your your connection request is called a connection request for a reason try and also include a question in here that encourages conversation because sometimes when you send a connection request and you just make a statement somebody might accept your request but not respond anything to you and that just becomes a little bit more difficult to stop the conversation so just try and include a question there as well number three is converse lead with value ask questions and do not sell like wait for a way in to be able to sell so it's more natural just don't be pushy from the gate if that's the kind of approach you want to have then maybe don't follow my content because I heavily follow a social selling approach figure out what problems your prospect is currently facing and see if you have a solution that would help to alleviate that pain number four is call or referral so if it seems like you have a good fit with the prospect you're speaking with you can send your calendar link I would have a calendar such as Acuity or calendly that you can send in order for somebody to book a time in your calendar just because figuring out a time manually especially if you're in different time zones gets a little bit tedious and then somebody might not respond to you straight away and then your availability changes it's just a lot of back and forth hassle that you don't need so if you don't have a cure to your calendar yet I would recommend signing up for one there's free versions and even the paid versions are super affordable carrying on with this is that anyone in your network you can introduce them to that could help can you send them a resource to help them in the meantime so yeah if somebody isn't a good fit instead of just not responding to them or ending the conversation maybe see if there's somebody else that would be able to help them out in a better way that maybe you cannot just keep that good relationship there because you never know they might come to you down the line and say hey XYZ person in my network needs help you were top of mind for me can I give you an introduction so going into engage this is exactly what you want to do so for number one with engage find the list of high quality prospects you want to get into your pipeline and open all of their profiles in new tabs because you do have the 100 connection request limit per week I would recommend running the this method at 20 per day Monday to Friday or maybe a little bit less if you want to have some spare connection requests that might come up with random profiles or you go to an event and you want to connect with somebody new so maybe 15 a day is a good place to start then what you want to do is on these open tabs go to each person's profile and if they do have content you want to include this step if they don't have any content skip onto number two when you find one of their recent posts you want to like that post and leave a valuable comment so avoid putting something like nice post or thanks for sharing like it's just super basic try and go a little bit further with your comment and you want to include the three following touch points as a guideline complement what you liked most about the post leave a value and then ask them for any tips tricks that they use to encourage a response so you're kind of saying hey I loved when you said X insert like something specifically that they covered in the post that you enjoyed leave value may be something that you have from your own personal experience that you want to share with them and other people that are viewing the post and then ask them a question try and further that conversation to get a response from them back onto your comment to get a little bit back and forth you can repeat this process once or two to three times depending on how many touch points you want to have before you reach out to connect personally I think twice is enough and three times just some people don't have time for it so maybe two times obviously if this person doesn't have a really large following then maybe you don't even need to do this at all or you could just do it once and that is enough now more than ever it's important for anyone in a lead generation role to embrace social selling because the traditional methods of selling just don't cut it anymore buyers are more informed than ever and instead of being sold to they want to be engaged with which is where social selling comes in for this video I partnered with HubSpot to give you a comprehensive guide that will through the A to Z on what social selling is and how to start doing it it goes over literally everything from building a personal brand to finding and engaging with prospects also if you're looking for something a little bit more advanced I would personally recommend checking out number 21 which touches on what a Boolean search is this is actually one of the most asked questions I get by my clients and it's basically a cheat code to getting the most accurate list of prospects before you start doing your Outreach and using the e3c method so if you want to succeed in today's selling environment and you want to start interacting with your prospects in a non-salesy way make sure to click on the link in the description and I'm also going to pin it in the comments all you need to do is enter your email and the guide will get sent straight to your inbox completely for free number two is sending the personalized connection request I found it works really well to include a reference to the content piece pieces that you've engaged with don't try to sell or pitch anything here rather try to initiate conversation so that you can build rapport the only goal with a connection request is to get somebody to accept the goal isn't to sell or do anything else just have it in your head I just want them to accept my connection request what do I need to say or do it in order for them to do that you can message them directly as soon as they have accepted your request so this is kind of opening the gate to further conversation which hopefully is going to lead to a sales conversation or a phone call Etc what's also going to happen when you have connected is that they're going to see your content coming up on their feed and vice versa so this helps you generate top of Mind awareness and can also lead to maybe an inbound interaction from this prospect that you've connected with because they're going to see your posts they might resonate with something or think oh this is a really good fit I'm currently looking for XYZ solution and they can they're going to reach out to you I actually added a little example here of a connection request obviously it's not copy paste it's just something that you could get started with hey instead our first name say their name is Jessica hey Jessica I found myself binging your content loved your post on insert the topic of the post that you interacted with and thought the next natural step was to send you a connection request best Natasha as simple as that so number three is converse now you have a few options here option number one if you asked a question your connection request then you wait for them to respond to you and you just have a normal conversation back and forth second you can run a Cell by chat sequence if you guys want me to do a video on this I actually have full scripts that you can essentially take and just repurpose to make it fit your particular product or service so maybe comment down below if you want me to do a video on the sell by chat sequence third you can thank them for connecting keep posting content and wait for them to engage in a two-step I can also do because this is linked to other videos I have in the program if you want me to explain what a 2 step is let me know and maybe I can create a training around to that as well and then number four which is my personal favorite ask a question that aims to discover a pain point and then help them problem solve just through typed responses or by sending them a piece of content like for example these slides that I'm running through with you guys if you're having a conversation with a prospect and they have a particular pain point that you have a resource around maybe sending it to them as a way to build that trust and also initiate active reciprocity when you do something for somebody else they're usually more willing to exchange something for that which in an example like this could be their time by hopping on a sales call with you or a discovery call with you a piece of content yours or share someone else's that is relevant and tell them that why you thought this would be of some help to them so instead of you sending your own resource maybe you have a YouTube video or an article or something else relevant written by somebody else ideally not not a direct competitor that you can send to them and say well when you mentioned that I thought this would be helpful for you I hope it helps this is a really good way to have natural progression to a sell by chat sequence here's an example of the intro that I use this is just a particular conversation that I had and how I opened this conversation hey William I hope you're enjoying your weekend I always like to ask new connections this question what kind of content would be useful for you right now when it comes to selling on LinkedIn always good to keep a pulse on what sellers need help with I'll also create some content answering your question as a thanks for providing me with some insight chat soon Natasha PS grade 10 piano is impressive I saw that from his profile at the bottom it has skills and certificates and awards where people can add particular accomplishments that they have and one of his was grade 10 piano so I just wanted to put that in there so he knew I had taken the time to go through his profile and then his response was hi Natasha I've watched some of your videos and they are great one thing would be how to auto to make personalized messages like this I find it impressive that you were able to send me a message like this so quickly with that grade 10 piano note this is where you move the conversation to a discovery slash a sales call this is number four this is for convert I usually like to set up a 15 minute Discovery call as it's easier to book more of these the framing is more to solve part of their problem and then at the end book in a sales call for a different time sometimes if you and the prospect both have time you can go straight into that conversation if there's a flow so that is everything for this video I wanted to thank you guys for watching until the end if you do want a chance to win the 30 minute private coaching session with me at no cost make sure that you download the free guide from HubSpot either in the comments or in the description of this video once you've done that comment yes Down Below in the comments and I'm going to be picking one person to give free call to in the next 72 hours from this going live so thanks again and I'll see you in the next video