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hello and welcome to tutorial Squad today in b2b selling techniques we will discuss about the best sales process what is the bestest sales process that you can adopt and what should be the key ingredients and the elements in this sales process the best sales process best a sales process the step by step process note that you can think of implementing and it really works research and identify customers have the demography and the geography when you actually think of launching a marketing campaign to actually increase the visibility of their product out there in the market what you need to do the first and foremost thing is do a lot of research study and analysis of your customers in terms of the geography in terms of the location and the demography these are the key elements unless and until you know where are your customers and where they are located they demography it is extremely important so that you will not be able to miss and you will be reaching out to the intended customers and audience specifically targeted with then map the content to the needs and the requirements when you actually identify who your customers are and where they are located it is extremely important when you do the research you actually analyze their requirements what is that they are looking for do a lot of study and analysis with the kind of services solutions are the products your intended customers could be looking for and when you actually design your content the marketing content the content has to be mapped exactly to the needs and the requirements of your customers so that you will be actually reaching out to them quickly easily and naturally engage interact and communicate with them the more the engagement interaction in communication the better interaction can happen on the website interaction can happen on the blogs you can actually get people register on your landing pages and you can talk to them engagement and interaction can happen a come education can happen on social media platforms the more you listen to your intended customers the more you listen to your leads the better you will be mapping the content is their requirement then you will be able to understand their requirements their concerns their challenges much more better when you actually know exactly what are these that companies are looking for what are your customers are looking for then you will be able to prepare a tailor-made proposal to them a proposal that is completely in consonance with the customer's requirements so it is extremely important that the interaction communication and engagement happens and it happens regularly listeners and their pain points the more you interact with them the more he will be able to understand their paid parts their issues their concerns and their challenges when you know exactly what is precisely your customer is looking for then you can map the content of the proposal easily the more you understand the customer the more you understand their pain points the better the proposal when you write a proposal when you formulate a proposal to be submitted to your customer you point out all the requirements of the customer and write the solution mapping to that requirements when the customer reads that formulated content the proposal that you have prepared he will be very happy person because you understood their requirements completely and you have to provided a solution that outlined step by step process how their issues and concerns can be addressed and a solution can be provided of a solution and in deal when you follow the step by step process the solution can be delivered and the agreement can be signed so this is basically as easy and the best sales process that you can think of the cycle actually happens like understanding of the requirements I stress a lot of importance on this understanding of the requirements when I interact and communicate with my customer the first and foremost before actually I talked to them before I sit down across the table to listen to them I do a lot of research on my customers to understand what is their business what they are doing how they are doing who are their customers and what is actually their needs their concerns their challenges their issues the more you understand them the better you will be able to provide them a solution a roadmap implementation that is completely in synchronized with the requirement so understanding of the requirements is key then map the solution do not write a generic proposal okay this is what we have submitted to the previous company do a little bit of TV and submit to this new company that is not going to work one size fits all it doesn't work always not necessarily always so when you actually understand the requirement the proposal has to be completely in addressing those requirements so mapping of the content of the solution is extremely important back with credentials when you talk to the customers and when you listen to their customers the first reformers say okay this is what your solution is required and this is what we have done to this company and this is how that company has benefited back your proposal with credentials this testimonials leverage USP what is that us fear that you have got that others don't have the unique selling proposition it plays a very important role in convincing the customer so this is what you want and this is how we can do and only we can do this because this is our USP negotiation and close when you process understand they require map the content map the solution back with credentials leverage USP close the deal as simple as that what are the key elements of a sales process or a sell across allowing course with customer requirements when you actually we have the requirements of your customer align the goals align the solution in line with in consonance with the requirements of the customer the most important point map content to customer needs the more you map the content to the someone needs the better the customer will be very happy that okay these people are very good because they understood what is that I want the understood my requirements and this proposal they have submitted it actually addresses all the concerns what is precisely what I want so the understanding of the requirements and mapping the content is important credentials are key drivers in size when you formulate a proposal to be submitted the client say these are my clients this is the solution I have provided to these many number of clients and this is how these companies have benefited the more the credentials the better for you because the credentials the testimonies they talk it gives a lot of confidence to the intended prospective customers okay this company has provided this this solution to this this company it gives a lot of confidence leverage USP extremely important you must have something that others companies don't have the computers don't have USP yuning selling proportion is a key element in your selling process or a sales process what are the best practices that you can think of implementing listening and understanding the customer is key when you actually sit across the table to your customer you can present your presentation said this is my company this is what I have done this is how I can do these are the skill set techniques that we have got this we have got the resources we can do this this blah blah blah you can go on talking but before actually you actually go on doing a lot of things when you prepare your presentation deliver the presentation but the most important point is listening listening is an art the more you listen to your customer the better you will be able to understand the requirements the better you able to understand their requirement you will be able to form a lot of winning a proposal that is centric to the requirements when you prepare a centric customer centric requirement proposal the customer will accept it when you accept proposal is accepted you will be able to offer a better solid the customer will be very happy and this customer will actually become your advocate get these people understood my requirement they have given me a very good solution so I they have solved my problem so this is a very big company this is the point that I'm talking about that is what listening will do listening to your customers will do so the more you understand the more you listen to the customer the better identify grey areas of customers and offer a business solution when you listen to them you will be able to understand what is that the customer wants the key points the pain points the issues that concerns the challenges when you have all these things you will be able in a much better position to offer them very good solution and deliver on promises when you understand the requirements when you submit a proposal or a solution okay this is what I am going to do for your business whatever you submit in your proposal in terms of the solution that you will provide that has to be delivered each and everything that you promised a promise on deliver delivery on promises when you don't deliver on promises you are doomed it will not work it will never work so whatever you promise that has to be delivered that has to be kept the more you deliver on promises your business will flourish so this is a very very good thing that you need to do you know deliver on promises in conclusion what we have seen in this video is the best sales process the sales process cycle also the key elements and the best practices thank you so much for watching hope to see you again