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meet Sam had a meat distribution business where he supplied fresh meat to stores Countrywide via his website things were going as per schedule when one of his clients complained about a faulty delivery unable to cope with the workload of multiple clients and maintain a streamlined workflow for an end-to-end process Sam lost this particular customer owing to bad resource management had there been a way to store and manage customer data automatically the chances of human error would be negligible this is where one of Sam's developers came up with the idea of implementing Salesforce within the organization unfamiliar with the platform Sam wanted to know first what Salesforce is Salesforce is a customer relationship management platform also known as CRM used to manage customer data from the initial sales pitch to product delivery before CRM platforms were the norm organizations across Industries manually took care of data opening room for human error and unfortunate mistakes like the one Sam faced most CRM platforms can be set up over the Internet allowing easy access to data from any location Salesforce is the number one CRM platform available on the market today catering to over 150 000 subscribers regularly Salesforce introduced the first software as a service CRM or SAS in the late 90s to learn more about crms you can watch our detailed video on them salesforce's ecosystem includes a variety of cloud platforms that enable you to interact with varied data and serve your customers in various ways it provides a 360 degree picture of your customer's life cycle enhanced and centralized data management optimized workflows and linked systems in a zip to help you better understand your customers CRM Remains the lifeblood of salesforce's whole platform customized for diverse business sectors and Salesforce clouds there are six major types of clouds offered by Salesforce the first is the Salesforce sales cloud the first and most popular product the Salesforce sales cloud is software that helps businesses sell better and quicker by centralizing customer details recording interactions facilitating cross-team communication and automating different processes it centralizes your customer and client information and makes sales teams more effective another key benefit of the sales cloud is the ability to access all functionality through their mobile application and use sales information from any location the second cloud is the service cloud Salesforce service cloud is designed for service and customer support teams including all required functions to Boost customer engagement its creative workflow automates company operations promotes cross-channel consumer interactions collects real-time customer data and employs artificial intelligence to boost sales and revenue the third cloud is the marketing cloud the marketing cloud is a robust digital marketing system for b2c customers it allows you to connect with customers track their Journeys across various communication channels and maintain their presence on social media the marketing Cloud may be combined with the sales or service Cloud to combine all data under one platform their fourth cloud is the Commerce Cloud it is a cloud-based e-commerce platform that allows us to build e-commerce websites manage items and sell them it offers businesses a full infrastructure and resources to easily set up an online store it also relieves your company of managing a technological roadmap and allows customer data integration to provide a better experience for your clients fifth on the list is the experience cloud Salesforce experience Cloud formerly known as Community cloud is a platform that enables organizations to interact with their consumers you may use the platform to create portals forums and applications to interact and communicate with your customers the sixth cloud is the analytics cloud analytics cloud is a comprehensive cloud-based analytical solution powered by Tableau tools that facilitates examining and analyzing massive amounts of data clients of the analytics Cloud May identify Trends increase efficiency and understand the reasoning underlying the data but what makes Salesforce the most favored CRM platform on the market one despite having so many Cloud products they can be customized and highly adaptable based on the individual business whether b2c or B2B organization data is synced between the clouds ensuring everyone can access all of the data without any delays 2. Salesforce has a stellar support system that helps you set up your infrastructure on the cloud or local premises this is a major help to many startups setting up their first CRM systems 3. Salesforce also provides real-time analytics and Trends to help businesses understand their customer base with regular reports and client analysis organizations can plan better and Target their desired Market with much higher accuracy thanks to the variety of clouds offered businesses can choose their essential service without having to meddle with their existing workflows with more and more data moving to the cloud expect Salesforce and other CRM platforms to be a Mainstay in the business world so here is a question for you how does the Salesforce experience Cloud help a business understand its customer base one provide them with the platform for sharing experiences and issues two follow up on prospective leads three sell their products on the experience Cloud to analyze public demand give the correct answer and your reasoning and stand a chance to win an Amazon voucher think about it and leave your answers in the comment section below and we will provide the answer next week we hope you enjoyed this video on Salesforce if you learned something new please like the video and subscribe to our channel for more informative videos like this thanks for watching