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each one of these tips will make your prospecting a lot easier you want a sentence that gets their attention we recommend using videos for prospecting you've just seen that the engagement is a lot better right off the bat technology today makes it easier than ever before i want to take you somewhere actually that i think relates to sales prospecting let's go for today's episode ruben interviewed liz wendling liz is a business consultant a sales expert and an emotional intelligence coach if we're not inviting people into conversations and feeling like it's collaborative and those people are thinking to themselves sure you want to schedule time with me you want to sell me something of course you'd love 15 minutes of my time you want to waste it liz recommends inviting prospects into your conversations instead of just telling them what you want from them she recommends focusing on what are the problems they're trying to solve get right to that we recommend using videos for prospecting with dub we can create one custom video 15 or 30 seconds and then we have a complete video landing page with all of our other valuable assets on there automatically built i want to take you somewhere let's go tada this is where i wanted to bring you i brought you to george marston's house the owner of this house grew up in wisconsin but moved to san diego and got a job as a store clerk they worked their way up and eventually they were the owner of this department store chain that's how george got his money so what did george do with all that wealth [Music] well he gave it back to the community [Music] he was a big part of creating balboa park the main park of san diego and it's this massive sprawling park with museums and architecture and gardens it's beautiful this relates to sales prospecting i promise you i'll get into this more in a minute very rooted into our copywriting is social proof validation 25 000 businesses used uh xyz companies fortune 500 we dropped that stuff it validates us get them to want to lean in and have a conversation and then that stuff becomes relevant to them someone said to me well you need court almost every house now is putting courts in there and you're going to love them and they're fabulous you're telling me what i want versus first finding out what my pains are more and more homeowners are choosing courts because and you don't get someone's attention by talking about yourself that just doesn't happen think about a blind date if i have to listen to someone talk about themselves instead of it being a conversation or a reason why i should listen then all it is is just somebody trying to sell me on themselves as i listen to liz wendling's tips and tricks i can't help but think of george marston and this beautiful house and here's why he was someone who profited with a department store made some money but then gave goodwill back in the form of beautiful parks this is a park it looks like a home but this is actually a park he was literally inviting people in and the more parks that george marston established the more people that knew about the marston department store that goodwill is so important in prospecting and sales this is what builds a legacy the idea of inviting prospects is such a mindset change we all use the word funnel but the opposite of something that's inviting if we think of creating original content helpful educational assets that are even entertaining we invite people the next time that you're creating that webinar next time that you're putting that linkedin post on the next time you're creating an ebook or some sort of a high value piece of content think how you can invite people and how they want to come in i want people to get to the meat right away because we only have what 2.2 seconds to get someone's attention or wake them up and say hey this isn't just your average email or video that you've been sent you know this is something that is really meaningful so much information now when they are doing research is when all of your competitors are going to have their best foot forward with retargeting ads search results and google that is where the intercept happens we're constantly looking to differentiate ourselves from our competition one of the ways to do that is with video technology today makes it easier than ever before to create personal videos that establish authority build authenticity and trust better than any plain text message ever could our first goal is to get people's attention we have to think creatively we recommend using videos for prospecting what prospecting looks like with dub we can create one custom video in 15 or 30 seconds and then we have a complete video landing page with all of our other valuable assets on there automatically built and now when i want to send this through either linkedin or email i can put their first name on it and it includes that personalization in the url also on the landing page so when i actually send these videos over it's going to generate a little thumbnail and the link will even have their name on it is it that people truly want what is their goal and then providing a means so that people can go to the next level thank you so much for watching this video if you're not a subscriber already consider subscribing to our channel that's how we know that you've liked our videos and you want to see more we'll see in the comment section as well with any questions or comments very well bye-bye