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[Music] foreign [Music] guys please subscribe to the channel so you can follow up on many interesting topics in the channel marketing strategy in hotel industry due to the existence of a competitive environment in the hotel industry it is important that the hotel has a dynamic marketing strategy that can adapt to changes in the market this strategy should also be able to serve the needs of the customers and prevent potential competitors from taking over having a marketing strategy should allow a company to establish a profitable and effective business opportunity ing to some authors a hotel will not be profitable at the beginning of its operations even then it will only break even in the second year and eventually start to make a profit in the third year authors believe that a hotel can start making money immediately after it enters the market if it follows the right marketing strategies in addition to being able to serve the needs of the customers a hotel's marketing strategy should also be able to adapt to changes in the market this is why it is important that the company has a digital marketing strategy this type of strategy involves the use of various forms of technology such as email interactive television and phone communication digital marketing has become an integral part of Hotel marketing activities there are various ways in which hotels can utilize this type of marketing one of the most important factors that a hotel should consider when it comes to digital marketing is the development of its communication channels these are the various forms of communication that a hotel uses to interact with its guests today the only way to ensure that a hotel or restaurant can be successful is by having a digital presence having a well-designed and engaging social media presence is very important for a hotel in today's digital age social media is very important for Hospitality marketing every hotel or restaurant should have a well-designed and engaging website especially if it has an online reservation system having a digital presence is also beneficial for a hotel since TripAdvisor and other review sites are becoming more popular social media is also very important for Hospitality marketing it goes without saying that every establishment should have a high quality website and an online reservation system since TripAdvisor and other review sites are becoming more popular franchisees should consider having a digital presence as well through these sites customers can review a hotel or restaurant and provide their own opinion about the establishment this type of feedback can help a hotel or restaurant improve its operations one of the most effective ways to implement customer Insight marketing is by asking your guests to fill out a survey this type of marketing can be very beneficial for a hotel as it allows it to gather valuable feedback and improve its customer service ing to one of the authors of this article if your customers don't like your establishment you won't have a business for a long time this is because the customers are the most important aspect of any company despite the fact that email marketing is considered outdated it is still very effective as long as you don't bombard your customers with daily updates one of the most effective ways to remind your customers of your existence is through email marketing this type of marketing can also help highlight special offers and awards that you've won having a Blog is also very beneficial for a hotel as it allows it to give its business a personal touch this type of marketing can be very affordable since TV advertising is typically expensive having a Blog can help boost the website's traffic and attract more potential customers in addition to digital marketing direct marketing can also be very beneficial for a hotel as it allows it to reach out to its potential customers however it's important to make sure that the promotional gifts and leaflets look professional the concept of viral marketing is a type of marketing that involves using the word of mouth effect in today's digital age people are more likely to share information with each other through social network thanks for watching hotelier channel and I hope it will be useful information for you please don't forget to subscribe to the channel to follow up on more interesting topics have a nice day and bye foreign [Music] [Music]