Unlock the Power of a Sales Prospecting Plan for Inventory

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mark hunter the sales hunter here and I've got will Frattini with zoom info and we're talking about prospecting so hey welcome welcome will thanks for having me mark what do you see will as being the key components of a good prospecting plan so what we've seen through our customers approach what we employ here at some info is a targeted plan that has the end in mind and I think so often sales folks are maybe a little bit reticent to say I'm gonna sell this company something tangible they're so focused on pitching value and hoping to add value and maybe they'll listen to me now but they forget that yeah at the end of the day we're selling a solution the nice thing is is we all know we're selling solutions that add value help our customers so we shouldn't be afraid to do that what's really crucial to a good prospecting plan is to have a different approach depending on the tier of account you're going after we have a few different tiers a zoom info we have our highly targeted you know named logos if you will tier one accounts that we know you know look and sound and feel just like some of our best customers that just aren't yet and we have to create a story that resonates that isn't just the classic you know we have 93 million email addresses that we've seen in use and 50 million direct dial phone numbers that we've seen in an email signature that's not enough you know we need to create a good story for those top two your accounts that really stands out above the rest and you know we also know that we're gonna tell the same story to folks that have expressed interest in zoom info that have come to us but we're gonna be a little more understanding the fact they're probably already farther along in their evaluation cycle so to prospect that account is gonna feel and look a little differently than you know a cold outreach that you know they weren't expecting to hear from us that's cool so really is creating that very specific plan for each individual type of customer each vertical so to speak you might be going after good hey you've been talking with will for teeny zoom info and if you haven't checked out the zoom info i really suggest you give it a shot because i think it is one of the most powerful tools that really allows really not just you to use your time more efficiently but it allows you to use your mind more efficiently because it does so much of the work for you will thanks so much thanks