Discover the sales qualified lead meaning for building services

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today we're talking about one of the biggest problems when it comes to digital marketing and marketing online which is how to get more qualified leads not more in terms of volume but more qualified like better people that are going to spend more money in your products and services they're going to give you less headaches and hassle the dream clients that we all want how do we get more of those and less of the tire kicker types that's what we're talking about today my name is Darren Cabral and I'm the CEO of suitsocial we're a digital marketing agency that helps companies like yours build their brand generate more leads and get more customers online so let's talk about how you can get more qualified customers through your advertising there's a few things you want to consider first of all you have to know what a more qualified customer is who exactly do you want who's the perfect customer what's their age where do they live what's their income what habits what personality traits What characteristics would really set them apart from other customers to make them that ideal customer that perfect prospect that you just wish you had a thousand of drilled down on that create a clear customer Avatar if you have a notebook open it up and just start doing Point form what is that customer what makes up the perfect customer write it out look at it right what's their age is it male is it female do they have five cars one car they Porsche enthusiasts do they have boats I mean what's that what's that perfect customer like and go right down to some of their behavioral characteristics maybe you can say you know they're people that make quick decisions or people that don't think too long or too much about things they make quick decisive decisions maybe it's people that are super busy and so they're they're don't have time to bug you about stuff whatever it is figure out what that perfect customer is and start with that then you've got to figure out how you're actually marketing to them this is very important right when you know who the ideal customer is you can decide what do they respond best to like if you find out you have a very sophisticated customer they're never home they're super busy they're traveling a lot that's your ideal customer and then your marketing strategy is print marketing to their home where their you know personal assistant or nanny is going to just crumple and throw in the garbage that's not a good strategy for that ideal client right you're going to figure out where where they are maybe there are certain trade shows they go to maybe there's certain private airports they use when in doubt social media can reach everybody so that's always a good strategy but you've got to figure out what that is going to be and what Avenue you're gonna take personally because I'm biased and obviously we're an agency that manages social media and digital marketing I love social media like I just said because I can drill down on anyone in the world especially if you're targeting in the US there is so much data you can Target people by specific income brackets even on Google ads you can do that and say hey anyone over 500 000 a year that lives in this area that has these certain habits that works this kind of job I can drill down that person in my advertising get in front of the right people only and not waste money on anybody else the third consideration after you figured out who that Avatar is and what channel you're going to reach them on the third consideration is what actually your advertising funnel looks like if you're just putting up especially a digital ad like let's say you're running a Facebook ad in front of a bunch of people where they click to book a call chances are you're gonna have to do a lot of qualifying on that call because your prospects your leads that are coming in don't have a lot of information on you they see an ad they're interested now you're going to have to talk to them and you're going to have a lot of Tire kickers a lot of people that are not a good fit a lot of people that aren't ready to make an investment you're going to have those issues because you're the first person they're really talking to to get information from however if you build an advertising funnel that has multiple steps where you carefully select what information your prospect sees and when and guide them through this process of like Discovery where they find out who you are then education they learn about what you do and then make them an offer where they figure out okay this is what I'm going to be getting by the time they talk to you they can already know who you are what you do and have a better idea whether you're a good fit for them or not especially if you work in your qualifying criteria when you make ads and say hey we're a company that works with people that do ABC that have XYZ right put that in your ad so people that are watching go oh that's not me I'm not going to bother going forward you want to disqualify the wrong customers in your advertising you want to make sure that it only resonates with a certain kind of person right that's very important here at suitsocial we actually have a strategy called acquisition branding which does everything thing I just said it's basically a way of running ads where you first build awareness get in front of the right people with the right message and see who resonates with it then you acquire leads out of the most engaged prospects and then you nurture those leads with further content reviews education all kinds of things until they're ready to make a purchase decision the goal is by the time a lead comes through all those steps they're relatively qualified you've already weeded everybody else out right so you've cast a very fine net over only the customers you want to work with so that's pretty much my three tips on how you can get more qualified customers from your marketing hopefully you can Implement some of those in your business and let me know how they work out if that was valuable at all don't forget to subscribe turn those notifications and drop a comment below I'd love to know what you guys are thinking of the videos if you agree if you disagree I always like your feedback until next time I'll see you in the next video