Understanding the sales qualified lead meaning for Legal Services

How to create outlook signature

so how do you get qualified leads first wherever you are marketing you have to qualify the people to break them down into your red your blue or your green zone so how do you generate qualified leads for a small business all right could you generate qualified leads for a small business with questions that you ask right off the bat let me give you an example do you have a small business right you're watching me right now live you know qualifying lead okay or qualifying a lead could be as simple as asking some questions if you happen to be in front of people so do you have a small business that could be a qualifying you know question to ask people a lot of times people are wasting their time talking to the wrong people getting people to their sales pages or landing pages or websites but they don't qualify you know who is there and so they try to sell the wrong people so part of what i want to share with you i want you to have this visual in your head and i want you to have a visual of let's say 100 people 100 people are in an audience any audience and i want you to imagine that you have a really good program product or service which if you have a business i'm sure you do all right and then i want you to imagine there's a hundred people in front of you i want you to take three colors red blue and green red blue and green eighty of those people fall into the red zone what's the red zone the red zone is stay away from them they are not your audience you should not be talking to 80 of 100 people so that's part one part two there's 20 left right five people of those 20 5 out of those 20 or 5 out of 100 they are the people that you should be talking to about your program your product or your service and so 5 out of 100 is the average number that you should be talking to and i'm going to share with you some ways to qualify those people okay number one i'll show you how to qualify whether it's in print in an email whether it's video uh whether it's you presenting so if 5 out of 100 or who you should be talking to and 80 are people that you shouldn't be 80 or 80 are people that you shouldn't be talking to then what do you do with the other 15 well those people okay the 15 could be in your green zone right now they're in the blue zone so red is stay away from blue is nurture and green is move forward so how do we do that if you are talking to people all right if you're talking to people um face to face questions are the best ways to qualify because i'll give you an example first question is do you have a small business or do you want to build a small business yes or no if your answer is yes you have pre-selected yourself to continue the dialogue now the second question might be do you want to grow your small business faster so you could enjoy more of the lifestyle that you want if people say yes that qualifies them even more if they say no they opt out does that make sense they opt out of the conversation so you take your 100 people you narrow it down to 20 you take the 20 you narrow it down to five and then you can say great if you are a small business owner who wants to grow her business or his business so you can live the lifestyle of your dreams faster pay close attention i want to share some stuff with you now could you take what i just did all right in verb in in words and can you put that let's say on your website can you put that on a landing page could you put that on a brochure can you put that on a postcard can you put that in an ad of course you can so first rule for all of you stop marketing and thinking that everybody is your customer they're not 5 out of 100 are real candidates for your program product or service 15 might be 80 or not so stop talking to the 80 and start helping the 80 self-select out let's see let's give you an example you know i've been streaming now for i don't know about uh seven or eight minutes and um i can already see that a whole bunch of people that didn't have a business are already gone from this conversation and the only people that are left are either those who don't have a business who may be interested in the business at some time or those who have a business who want okay to grow their business faster so how do you get qualified leads first wherever you are marketing you have to qualify the people to break them down into your red your blue or your green zone red as i mentioned they're the 80 out of 100 let them go the 20 talk to those and keep qualifying to see if you have somebody who you need to go further with does that make sense because here's what happens when you waste a lot of time trying to talk to everybody you're mastering nobody and you're not mastering the skill so let me ask you a question where do you do your marketing right now if you have a business where are you doing your marketing right now like where are you doing your marketing i do our marketing where i help a lot of people on facebook on my fan page which i'm streaming right now and in several communities that i have i mark it on instagram i have hundreds of training videos you know on youtube right so learning how to qualify if you're doing person to person is one of the greatest skills that you can develop would you agree right so let's take the dialogue for just a moment off of face to face and let's move into let's say social media or ads how important is your headline for qualifying the people now how many of you saw how to generate qualified leads for small business owners how to generate leads for small business owners did you see that headline why did i say how to generate small leads or qualified leads for small business owners is it possible that i know that one of the biggest problems that small business owners have is generating qualified leads and making sales isn't that something that a small business owner is thinking about so you want to understand who is your ideal profile of who you want to talk to and then what is it that he or she is wanting to achieve right and the way you do that is you ask yourself what are the problems she is having right now what are the uh fears that he is having right now what is the what is she or he frustrated with right now that your program your product or your service can help them with that's how you build trust and rapport right so when you are focusing on that type of marketing you can qualify people by talking directly to them i see too many people marketing and doing general marketing so first what is the problem and how does your program product or service solve that problem does this make sense business is part science and part art now when we talk about art obviously the art of writing the art of communicating but there's also a science of communicating to somebody's brain so let me ask you a question think about yourself for a moment when you have a problem when you have something that's bothering you when you have something that is um annoying you something that's that's not perfect in your life aren't you spending a lot of time fixing it trying to fix it trying to find solutions well that's because a part of your brain and my brain okay is always looking for uh for headlines for things that we can hear for things that we can see to activate that part of our brain where there may be a solution to something that is bothering us something that we're trying to fix something that we're unhappy about something that we're fearful of something we're annoyed with so when you create marketing messaging that penetrates okay that part of somebody's brain you actually activate the attention units part of their brain now in a world where we have i mean thousands of messages a day trying to reach us how do you make sure that what you say what you show people activates the awareness and attention center in their brain that is something that you have to learn how to do through the words you use and through the language that you use in your headlines and there really isn't a reticular activating system in the brain that is scientific there are reticular cells that get activated so you're almost there i know the reticular activation system was something we talked about in the 80s and 90s right so when we create really great headlines and sub headlines or we create really good opening lines we activate this attention unit in our brain hey this is john and if you like that video watch the next video because it is packed with things that you can do right now to achieve success way faster than ever before