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well done protection has a range of activities we are involved at the very top if you like working at the United Nations to lobby and persuade them to put in place frameworks that will be more helpful towards animals but right down to a community level we were involved in vaccination programs with partners including governments all of that means that we need a really well-connected organization critical to the way in which we try to change the world is the role that key stakeholders play understanding their profile the attitudes that they have how to engage with them and actually the history of engagement something that's really enabled for us by our CRM system our corporate engagement team globally can talk to an organization that is equally global and know exactly what each one of our offices is talking to them about and who they're talking to this is especially relevant to campaigns like our wildlife in entertainment where we're talking to global travel companies on offering things like elephant rides having CRM means that we can have a uniform approach and on single occasion admission rather than a dispersed approach that different offices follow in different ways we also use social engagement to monitor all of the discussions within social media like Facebook Twitter YouTube and blogs as well as news to identify how well our campaigns are being adopted by the public in all of our different offices and globally we can identify their sentiment we can identify how much they're talking about as in what channels so that we can focus our communication efforts in those channels we have to rapidly respond to media issues and animal welfare stories I can log in CRM wherever I am and get those generous contacts and send anything out we need to always be on the ball so that's great and that's how helpful CRM is we recognize the importance of the digital workplace as a whole office 365 enables asked to give these offices services that meet their needs things like skype a business sharepoint onedrive in naval staff to work collaboratively globally we use SharePoint as our internet solution but we also use it for community project and team sites we allow each of our teams globally originally to create the sites that they want to collaborate with their teams sharing content throughout the world it allows them to all have a look at the same image the same processes the same information so it allows them to have the same approach globally and collaborate with one another on a daily basis a lot easier than if they were still using traditional methods modern protection operates global teams to deliver animal welfare work those teams have to be able to work together globally and have regular meetings and discussions and Skype for business enables people to meet regularly from wherever they are variety of devices and share ideas and information we've been working with technology management for a number of years originally just on the dynamics nav more recently we've been engaged with them on dynamic CRM support and they've been very influential and helpful in setting up those solutions for us they're extremely approachable they're extremely friendly and extremely knowledgeable we have had other sport companies in the past but we find an energy management to be the most knowledgeable in this field it's obviously vital that an organization like ours is efficient but also that we're reducing as much as possible that the unnecessary costs if you like the paperwork and bureaucracy that many organizations are besieged by at times Microsoft allows us to cut out a lot of that allows us to be out in the field being flexible engaging with companies are making a real difference for animals you