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update 7's campaign management supports you in planning executing and analyzing simple and multi-tier campaigns you can implement various types of campaigns product launches events training courses online marketing campaigns and much much more this video will show you how to use the marketing calendar to gain an overview of all your company's campaigns to depict the structure of the campaign graphically in the campaign designer create campaigns based on templates create target groups automatically and subsequently edit them store customer responses analyze the success of a campaign upon completion let us now turn to mona market a user of the update 7 crm system mona is employee in the marketing department and wants to plan execute and analyze simple and multi-tier campaigns the marketing calendar provides you with an overview of the campaigns planned by your company entries in the calendar are color recorded ing to their status allowing you to take this information into account when planning further activities you can use templates as a basis for new campaigns the campaign designer provides a graphical representation of the individual activities or stages that make up the campaign and the possible responses in the form of a flowchart providing you with a clear overview of the entire campaign in this campaign an invitation is first sent to the target group if a customer applies to the email expressing interest the customer is automatically assigned to the event activity customers that do not reply to the email are automatically assigned to a follow-up telephone activity where the customer is informed of the event by telephone customers contacted by telephone and wishing to attend are also assigned to the event activity the tree view is available in the campaign module and provides you with a holistic view of your campaign or event including all activities and responses each activity has a target group consisting of accounts and our persons you can generate target groups based on specific criteria defined in an update 7 query you can manually edit target groups generated automatically for example to add additional persons target groups can also be defined manually ensuring that you only contact relevant customers the generated checkbox is unchecked for persons added to the target group manually you can manually remove persons added to the target group automatically by checking the inactive checkbox all forms of customer contact within the scope of a campaign or activity emails letters telephone calls etc are automatically stored as calls added for their respective customers this makes it easier to enter the customer's individual responses you can enter responses manually or include links in emails that allow responses to be tracked automatically if the person's response is positive the person is automatically assigned to the event activity you can determine the plan target group size for each response you can award points for each response and thus monitor the success of the campaign once the campaign is completed you can analyze the success of the campaign by comparing the actual number of responses with the target number you