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most business owners create their Instagram feeling like they're looking at the base of a mountain looking up at this tall Hill that they have to climb marketing on Instagram can be such a beast for small business owners starting out I get it it's overwhelming and sometimes you put all this work into it just to find that you're still a little at the bottom of the mountain if that's you and you're feeling deflated or stuck watch to the end of this video because I'm sharing a three-step sales funnel you can use for Instagram to move people from follower to customer so let's start by looking at the ideal sales funnel if you've watched any of our other videos on sales funnels before the basic principles are the same your funnel either looks like an actual funnel or an upside down pyramid either way because you want a wide mouth at the top to capture as many people within your audience as possible and then as you move further down the funnel the wrong people will fall out of it and the right people will continue on until they become a customer now I've seen people stretch this funnel out to have like six or seven stages I've seen it condensed to three the reality is you can put however many stages in your funnel that you want to whatever makes sense for your business but if you strip away all the extra stuff I think It ultimately comes down to three parts awareness consideration and conversion aware Earnest being at the top people cannot buy from you if they don't know you exist so you got to make them aware of your brand consideration is in the middle this is often the part that can get stretched until like three or five different stages But ultimately it just means that they know your brand exists and that they're thinking about you and then you've got conversion the part where they convert from a potential customer to an actual customer and again some people add steps after this to their funnel to include existing customers who are ready for the upsell or steps to maintain the relationship after the initial conversion etc for the sake of today's video we're going to keep it simple with three because we're about to make this funnel an Instagram specific sales funnel so looking at the awareness phase these are some Instagram specific tools you can use to Garner Awareness on the app first we've got Instagram ads the best Instagram ads are ran through Facebook ads manager I've said this before but just as a quick refresher I don't like boosting posts or running ads directly through the end Instagram app because it doesn't give you as many targeting options among other things so when you run Instagram as through Facebook's ads manager you can choose from their list of objectives under the awareness and engagement objectives you can boost your post engagement video views and even DMS so with this route you're paying Instagram to show your content to a specific audience that you select which would be your target audience and that way you're getting targeted awareness coming in at the top of your sales funnel if you've never ran Instagram as before but want to learn how watch this video next if you want to go the organic route I have two other things you can do to Garner awareness first is posting Instagram reels reels can Garner reach better than static images sometimes because a real by Nature has more avenues for people to find you for instance if you're using a trending song on a reel people may find your reel from the song Because if they've liked another Reel with that song Instagram is likely to show them other reels using that song If you select up to three relevant topics on the end screen before publishing people may find you because they often engage with the topics you selected and therefore Instagram pushes your reel to them if you're putting hashtags in the caption people may see your real in their feed because they follow one of those hashtags I for example love following independently owned bookstores I love visiting bookstores whenever I travel it's just a thing so because I follow the hashtag indiebookstore on Instagram Instagram often serves bookstore content to me and I end up liking a lot of bookstores posts this is how I randomly found Parnassus books which is a bookstore in Nashville Tennessee I was organically served one of their reels one day on the explore page and I followed them and engaged with their content ever since the reason being is that their reels are awesome if you love books they have different little real series like new to you where they share older books but if you haven't read them then they're new to you they have another Series where they share upcoming author events newly published books six of the month and so on I've added several books to my TBR pile from watching their entertaining recommendations on reels and I'm planning to visit their store one day soon so that's a real life example of reels garnering targeted attention or awareness in action and then the last tool for the awareness phase is your bio having all of your information filled out especially if you're a brick and mortar can play a huge role in whether people find you organically on Instagram or not let's get into another quick Story Time my cousin is also a fellow book lover and recently we planned a day to go bookstore hopping around Chattanooga Tennessee I wasn't kidding y'all I really do love bookstores so in order to make the most of our day I went on Instagram and typed in Chattanooga bookstores and tapped on the Instagram map a feature that you would definitely know about if you watched all of our social media update videos looking at the local shops in that area that have an Instagram presence is how we found the book and cover we could see their address their hours get a sense of the Vibes because you know it's a double win if it's a cute bookstore but listen to this not only did we find it on Instagram we visited it posted about it and purchased books from them how's that for an Instagram sales funnel from start to finish awareness to consideration to conversion all in one story we love to see it but here's the thing we would have never found them if they didn't a have a strong Instagram presence and B if they didn't have a completed optimized bio don't know what I mean by optimized you can check out this video next alright now before we get to the next phase first let me mention really quickly that if you'd rather have a professional marketing agency just handle all of your social media marketing for you from top to bottom so that you don't have to fuss with it yourself and you can just watch results roll in we do that for small businesses every single day so if you want a free custom marketing proposal and quote to go with it fill out our contact form I've linked it below alright the next phase is the consideration phase so at this point people have seen or heard of your brand before they know you exist but if you don't engage them they're going to forget about you so here are the Instagram tools you can use to engage your top of funnel followers Instagram stories is probably the most well known and easiest to get started with people who follow you will see that you're posting stories at the top of their news feed and it's a great way to cut through the noise of the feed posts and reels plus once they're watching your stories you can engage them with story features like polls quizzes multiple choice questions ask me anything boxes and more doing this not only strengthens your brand recall with them but it also gives you a valuable pulse on the type of content that your followers care about most you can see a direct correlation in terms of what they engage with most in your stories and I'll also add here that you can put a poll a sliding bar and add your sticker and more on reels too not just stories next is Instagram subscriptions now I have a whole video on this so I won't rehash everything here but basically Instagram subscription options allow you to monetize by offering exclusive content and benefits to your most engaged followers at a monthly fee your followers can subscribe through an in-app purchase on their mobile device and you can manage your subscriptions in the Instagram app so this is an account that I think uses Instagram subscriptions beautifully the username is curlvision and it's a hair stylist that specializes in curly hair you can see any account subscriptions here under the crown if you're subscribed if not it'll look like this this accounts reels consist of consultations of what they talk about with curly haired clients when they come in the process of how they're going to achieve their hair goals Etc but if you want to know the exact hair products they're using or a step-by-step process of what they do to the hair you have to subscribe and pay a five dollar monthly fee so basically subscriptions allow you to draw people in with your public reels and then gatekeep the really good value for a fee that they can pay for this not only gets you some extra cash on the side but it also gets your fall followers further invested into your brand next we have Instagram lives which can then be saved as permanent videos in your feed a lot of businesses use lives to answer FAQs or show how something works or show behind the scenes all of which get viewers more invested in your brand honey Company Savannah Biko does a great job of this they do lives sharing all the ways you can prepare their honey and spreads in meals or for snacks or they educate Their audience on the importance of bees and so on when you start putting faces to the brand name or seeing all the ways the product or service can be incorporated into your life it strengthens the brand consumer relationship and then lastly we have Instagram gifts Instagram gifts is a feature that allows you to earn money from your audience followers and non-followers can show their appreciation for creators by sending virtual gifts on their reels so similar to subscriptions this tool allows followers to show their support to you and get more invested while you earn a little cash on the side alright now last we have the conversion phase you've captured their attention you've engaged with them and built a relationship it's time to ask for the sale there are three main tools to do that the first one is to run Instagram ads again but this time select the sales campaign if you're looking for direct sales on your website or the leads campaign if you're looking for contact conversions on your website and you'll want to specifically retarget all the views and engagement you've received up to this point you can technically Target a cold audience too with these types of ads but targeting a warm audience is going to convert better every time if you sell products you can specifically set up your Instagram shop so that people can buy your products right there within the Instagram app something Morgan shows you how to do in this video and then lastly you can select a CTA or call to action in your bio that makes the most sense for you be it view shop to look at your Instagram shop and start perusing or contact us to prompt them to schedule a meeting with you all of your efforts up to this point should make asking for the sale here in the bottom of your Instagram funnel easy and profitable and I'll see you guys in the next episode