Social sales funnel for sport organisations

How to create outlook signature

[Music] what's going on everyone my name is ravi abubala founder of scaling with systems and in this video i'm going to be walking you through exactly what a sales funnel is how to create one for your business and what i've learned creating hundreds of them for my clients at scaling with systems so let's start what exactly is a sales funnel well to be honest with you it's actually really similar to what a regular funnel is if you think of a funnel you have this large top that you're essentially pouring some kind of substance into and through the funneling process at the bottom you get out a finite amount of that substance in a singular area or one direction and honestly sales funnels are really identical at the top you have some kind of awareness or area where potential customers or leads or outbound prospects are located and then they go through some kind of funnel process and at the very bottom comes out this finite amount that are going to be your customers or your clients the one key difference between a sales funnel and let's just say a regular funnel is that a sales funnel actually doesn't have every single thing that you pour in the top coming out at the bottom there's gonna be a lot of people that actually were gonna exit your sales funnel and that's totally fine we live in a world where you can set up an automated online sales funnel that can take complete strangers who have never heard of you and turn them into paying customers or clients in just a few days and you only have to set it up one time we have clients that literally make millions of dollars a year from a sales funnel that they've just set up once and all they focus on is just feeding the top of that sales funnel and pouring in more of that substance so i know you may be asking what are some of the key components of a sales funnel well at the top of this large funnel you have some kind of traffic or awareness that brings people to your product service or company this could be from cold outreach linkedin email facebook it could be from your personal brand it could be from stuff that you're doing such as podcasts or speaking events the idea here is that the people that have never heard of who you are and couldn't tell you from a hole in the wall have finally heard your business name and are aware of essentially who you are what you offer the next step in the sales funnel is going to be some kind of piece of content or information you want your future customer or client to consume and it's also going to actually be a qualifier to get the people that aren't your potential or future customer or client outside of your sales funnel this could be a video sales letter a webinar it could be a written sales letter it could be a specific piece of content on a blog anything that actually explains a little bit more about your business how you help other people what makes you different some of your past clients have had success with you et cetera et cetera following that piece of content or that consumption of that content your prospect or lead should now trust you more believe that you might be able to help solve their problems believe that you've done it successfully in the past for other people and possibly want to move forward working with you now they've consumed the content and they don't want to move forward really one of two things have happened either number one the content has done a really great job at disqualifying people that you actually can't help so you're not wasting any time or resources on them and they're going to exit that sales funnel or number two it could be that your piece of content or you know your your case studies or your video sales or whatever it is actually doesn't go to do a good enough job resonating with your marketplace and you might need to adjust a few things in there but let's say that you did disqualify the right people the content is doing the right job qualifying the right people and picking their interests then you're gonna essentially invite them either in the funnel or through an automated email series or whatever it is to take the next step with you whether that's going to the sales page applying to speak with you booking a time in your calendar walking into your store et cetera et cetera these are gonna be where the warmest leads are and those that are really primed to buy finally at the bottom of this funnel comes our customers or clients these are people that have bought your product service subscription offer whatever it is and you pretty much took them the final steps from that sales page the purchase page or from the booked appointment to the proposal being sent out and being paid through some kind of system whether it's a salesperson whether it's a website or something like that but congratulations you've done it you've turned someone that's completely a stranger never heard of you and put them through a funnel where at the very bottom of it they've given you their hard-earned dollars and said i want you to solve this problem for me and the best part of this whole process is that you can even add in additional pieces of this funnel to kind of like build it up and make it even a stronger funnel that helps keep people inside the funnel that should be inside the funnel such as retargeting ads or appointment setters or even email automation to kind of help people move through the steps so now i'm going to actually walk you through one of our really successful sales funnels here at scaling with systems so at the very top of the sales funnel that kind of brand awareness product awareness is going to be this youtube video that we're shooting right now or if you're watching this on my blog or another channel it's essentially this video that piques your interest in myself and my company and you've heard me talk about how we've had so much client success and and how i've actually speak like i know what i'm talking about unlike a lot of people in this industry and maybe you're like i might want to learn a little bit more about ravi or scaling with systems so then you decide to click the link in my description uh and access my free training that i put together that covers the exact steps that i've taken to scale two companies to multi-millions and under 18 months now this is that next step in the in the sales funnel where i give you guys a piece of content it's going to warm you guys up it's going to give you guys some real actionable steps you guys are going to trust me a little bit more you're going to see the hundreds of testimonials that we have on that page you're going to see the the case studies that i talk about in there as well it's going to position me as an authority and if all that stuff resonates with you then you're going to click the button on the next page to actually apply and then book a time to speak with myself or one of our team members now in order to make sure that you show up to your appointment that you just booked and to make sure that you're really primed whenever you get on the call and you have all the information you need to really get the most out of that strategy session with us we're actually going to send you content we're going to show you testimonials and case studies through automated emails and retargeting and even on top of that i'm actually going to have someone from my team call you before the appointment and just make sure that your application looks good and make sure that there really is a fit finally you'll show up to the call you'll be primed you understand everything about what we have to offer and how we help other people and that call is going to be spent using our resources the best way possible which is actually diving a little bit deeper on your business and how there might be a fit together with you and us if it makes sense at this point in the sales funnel and all the rest of the funnel has done its job uh there's gonna be a fit and we're actually going to offer you to possibly work with us at scaling with systems you'll make a decision if you guys want to be a part of it or not and at which at this point you'll either buy and join our program and become one of our successful case studies or you'll exit the sales funnel and say i'm not interested or you say let me think about it at which point you're still in the sales funnel and we're going to be sending you more information more case studies and more content trying to get you to join our successful program so there you have it that's an exact sales funnel that we use at scaling with systems and the cool part of it is i've set this up one time and now i can focus all my time on creating more youtube videos like this so i can bring more brand awareness in or i i do different podcasts where i work on paid ads to keep on bringing that awareness on the top of the funnel and i let my sales funnel this automation process my sales team everybody else do the rest of the work for me and that's exactly what we build up for our clients at scaling with systems so feel free to click the link in the description to get access to that training and kind of test out what our sales funnel looks like what a really great sales funnel looks like that has generated millions of dollars and as usual if you've gotten some value out of this video please do me a quick favor click the thumbs up button below make sure you subscribe to the channel to get updates on other videos that we do as well as giveaways that we'll do and finally comment down below what you thought of the videos sales funnels in general if you had any questions how this can relate to your business and i will speak to you all very soon [Music] you