Empower Your Procurement Process with Stages of a Funnel for Procurement

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I want you to imagine that you're a marketer trying to help grudgeon that you're a marketer trying to help grow your company now you already know that attracting New Leads is crucial but you also need to nurture them into loyal paying customers that's where marketing funnels come in a marketing funnel helps you understand your customers Journey from initial awareness to their final purchase creating a successful marketing funnel requires a deep understanding of your customers journey and the different touch points that they have with your brand it also requires a variety of content that will meet your customers wants and needs at the various stages of the funnel if you're ready to become the master of marketing funnels and convert your leads into customers let's dive in the first stage of the funnel is awareness when people first learn about your brand and what it has to offer at this point the goal of your content is to generate interest so think of Articles and blog posts that help convey what makes your brand unique and what it has to offer paid advertise can also help increase brand awareness and bring more traffic to your website the second stage is interest where potential customers are actively seeking out more information about your Brand's products or Services your goal is to deliver content that builds trust and Authority for example you might consider creating in-depth blog posts videos and ebooks these should speak directly to your potential customers pain points challenges and questions customer reviews and testimonials are also very powerful to build credibility the third stage of the funnel is consideration this is where your potential customers are really weighing their options and trying to decide if they want to spend money with your brand case studies and white papers are really powerful at this point of the funnel because it demonstrates to your potential customers how you've helped people like them in the past product demos and free trials are also really helpful because they allow people to try before they buy this can help remove any doubt or hesitations that people might have about your product or service at the intense stage of the funnel your customers have decided that they're going to purchase from you but they're looking for the best deals and promotions your goal is to incentivize them with compelling offers discounts free shipping flash sales and limited time offers are all a great way to create urgency and get people to buy the final stage of the funnel is purchase this is where those leads become loyal customers by checking out and buying your product or service your goal here is to make this process as seamless as possible and that means providing excellent customer service and personalized follow-up make sure that your checkout process is simple user-friendly and optimized for mobile devices and you also want to provide multiple payment options similar to the previous stage of the funnel free shipping and discounts are immensely helpful here as our loyalty points with the right technology and software creating a successful marketing funnel is easier than ever engage Bay offers a comprehens Suite of marketing tools to help businesses grow their brand and reach their target audience with engage Bay you can create stunning landing pages automate your campaigns track and analyze your results and integrate with your favorite tools the best part is you can get started for free in the description below we're leaving the link where you can sign up if you found this video helpful we would be very grateful if you gave it a thumbs up and as always if you have any questions just leave us a comment and we'll see you in the next video