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when creating your marketing plan you should consider what stages your marketing tactics are intended for are they to increase brand awareness are they used to increase conversions that's where understanding the marketing funnel is important in short the marketing funnel is the journey your customers go through from learning about your brand to making a purchase we're a moment and today we'll explain more in detail what the marketing funnel is and the different stages of the funnel so let's get into it first what is the marketing final the marketing funnel refers to your customers journey to make a purchase from your company it starts at the top of the funnel awareness then goes to the middle of the funnel consideration then to the bottom purchase your goal is to get as many customers that are in your target market into the funnel the target market will get smaller and smaller until you get the customers that convert or make a purchase from your company at each stage you should consider different marketing strategies to help move your target market along the marketing funnel for example you can use ppc and content marketing strategies for the top of the funnel marketing then use an email campaign or remarketing campaigns for the consideration stage once you figure out what marketing ideas you should have at each stage you can efficiently and effectively increase your conversion rate and grow your business now explain what each customer is doing at each stage and give you some ideas you can use top of the marketing funnel awareness the first stage of the marketing funnel that customers will enter is the top of the funnel this is where customers will first interact or learn about your business at this stage the main purpose of the business is to increase its brand awareness potentially generate new leads and customers advertising trade shows and seo are great ways to get new customers into the funnel customers at this stage are unfamiliar with your products and services in order for them to move down the funnel you need to show the value of your business once they see the potential value of your business they'll move down the middle of the funnel middle of the marketing funnel consideration this is the consideration stage your customers know about your brand but are still deciding if they want to purchase your product or services customers at the stage are learning more about your business at this stage you want to make sure that your product or service is the best choice while customers are concerning your business they're also considering your competitors as well a study finds that 88 of consumers will pre-research before making a purchase either online or in store to ensure that your customers are moving down your marketing final instead of your competitors we recommend the following offer a discount or limited time offer make sure your product or service is the best choice for your customers needs have an email list to convert them later have a social media presence so they can follow you and having comparison blog posts just because they don't purchase from you now doesn't mean they won't purchase from you later bottom of the marketing funnel purchase this is where the customers purchase from your business they've decided that your business is the best choice out of your competitors but once they made a purchase you'll want to make sure that they keep purchasing from you remember it's always more expensive to get a new customer than this to keep one you can also use this opportunity to get new customers into the marketing funnel by having a referral program and getting more testimonials and reviews now that you know what exactly the marketing funnel is in different stages you should take the time to plan your marketing ideas for each stage you can use seo advertising and influencer marketing to spread the awareness of your brand have a social media presence email campaign discounts and promos for a consideration stage then have a referral and rewards program to get more customers into the final after they made a purchase from you be sure to do some competitive research and some testing what works for one industry might not work for another what marketing tactics can you think of for each stage let us know in the comments thanks for watching our video and make sure to subscribe to our youtube channel for more videos on all things customers business and marketing related [Music] you