Discover the stages of a marketing funnel for manufacturing

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Stages of a marketing funnel for Manufacturing

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Stages of a marketing funnel for Manufacturing

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How to create outlook signature

How can you create interesting content to promote your manufacturing brand or products? Content marketing for manufacturing can seem like a challenge, but used correctly, it can help you attract customers at all stages of the sales funnel. The top of the funnel is all about brand awareness. Here, you should try to produce informative content that will be useful to your audience. Social media posts are good here, as are blog posts and articles, e-books, industry news, and research that you’ve conducted. This will introduce your brand to the user, and show that you’re a knowledgeable and authoritative name in your industry. Next comes the consideration stage. Here, it’s good to offer prospective clients some content that will help them make a decision about your specific products and services. Comparison guides, case studies, FAQs and buyer’s guides are all good options here. Finally, at the conversion stage, your content can help to close the deal. It’s OK to get a little more promotional here, whilst still highlighting the benefits you can provide to your potential clients. Product videos, spec sheets, brochures and manuals are all great formats for this stage. If you’re targeting international markets, remember that it’s important to do some local research to find out what works best there. Do you have any questions about content marketing for the manufacturing sector? Let us know in the comments below! And remember, we have an in-depth guide about this topic on our training platform. Check it out using the link in the description.

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