Discover the stages of a marketing funnel for Real Estate

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ing to a recent survey by demand metric and get response less than 30 percent of marketers have a clear understanding of the return investment of their marketing funnel the same study revealed that only 69 of marketers make converting leads into customers their top priority so i mean imagine how many marketing dollars get flushed down the toilet that way a similar situation is likely true in the real estate industry many know the money is in the list or generated leads but don't actually do much with their collected leads and are not following up enough a lot of this comes from not finding the right strategy lacking structure or lagging a system to generate leads and not being able to measure the lead generation results the lack of a real estate funnel can cause you to be left behind by your competitors and losing market share well i'm quite confident in saying that there must be many real estate pros who might think that if they had an efficiently generating system several years ago then they could have closed more deals and thus have more money in the bank today i know could have should have so let's put the paths behind and focus on what you can do today because in today's video we will create several powerful and profitable real estate funnels so you can generate and nurture better leads in an efficient way for your real estate business save time and be able to scale your marketing to make more money have better chance against your competition who don't have a systematic marketing funnel yet get a bigger picture and structure for your overall marketing strategy and be able to measure your leads generate generation and therefore get better every day so what's a real estate marketing funnel or should i rather say marketing panic what marketing penny well actually i don't like the term funnel because it is misrepresenting the process of what is actually happening when you apply a so-called marketing or sales funnel to your traffic you might have a funnel in your kitchen and when you put a substance in the white opening the same substance leaves from the narrow area to where you want it nothing actually changed the substance you just facilitated a better way to fill a bottle so why is this a misrepresentation and what actually happens in a real estate marketing or sales funnel well our marketing funnel functions more like a filter and i consider it rather similar to the process of gold panning where you look for a river that you assume has some gold particles or gold nuggets then you go to that riverbed with your gold pan and begin to swirl around the gravel from the deposit in several iterations until you are left with some potential gold particles in the center the river and gravel corresponds to the traffic you generate for a certain website or landing page and the gold particles correspond to the customer you get out of it the process of swirling in between traffic and customers are the different steps you need to apply to filter out the unusable gravel from the potential customers your gold similar to different swelling techniques there are different techniques and tactics to filter out or convert your traffic to real customers so what's the basis from which you can invent your own real estate marketing funnel if you look at the function of marketing funnels with the eyes of a copywriter you will quickly find a pattern that reminds you of one of the classic copywriting formulas that i've already mentioned so many times on my bloghackingrealestatemarketing.com only in this case the formula that is usually applied to a whole ad sales letter or sales video is a funnel with different steps the formula i am talking about is called aida attention interest desires and action so how does this apply to a real estate marketing funnel by offering something for free that represents something of value to your target group you create attention once someone is interested in your free thing by using different communication channels ideally email marketing or text you tell them interesting facts or uses and particularly solve their problem but not completely through the same communication channel you also create desire for the actual product you are selling for example properties real estate services deals contracts etc so your target group is convinced to take action which is the last step in the aida formula in your communication whatever channel you use you might want to alternate between content that creates interest or provides interesting things less promotion promotional and rather educational and content that creates desire more promotional and less educational so this would be the basis of any real estate funnel number one attention offer something of value for free number two interest teach or tell them interesting facts or uses and particularly solve their problem number number three desire create desire for your actual product usually properties or real estate services four action you are good enough in step three to convince them to take action on your offer well since i'm a fan of fractals i see them everywhere and this again is a fractal a topic i already mentioned in my article about the 80 20 rule in real estate marketing i'm hacking on hackingrealestatemarketing.com linked in the description below you can also apply aida in variations to each of the just mentioned funnel steps well theoretically i could end the video here because this is already the basis from which you could create any real estate marketing funnel but i will give you some templates so the final basis gets clearer to make this video not too long i will show you three of these real estate funnel templates in my article about the same subject or hacking realestatemarketing.com i have a total of 17 different funnel templates so maybe you want to take a look at them too so let's get into the templates number one the sales letter funnel this funnels sells your front end product or service usually the entry level product at a low price with a long form sales letter on the back end you have several upsells and downsells immediately after the first sale here's some examples of this template for a real estate marketing file selling for example a local local one-day tour guide of the touristic attractions in your neighborhood and upselling an appointment for a house showing or selling rent-to-own contract templates to sellers and upselling an offer to buy their home number two is the squeeze page funnel this is a simple two-page channel the goal here is to get an email address from your visitor for that you don't even need a lead magnet such as a free ebook or something else after visitors enter their email addresses you can give them access to any special content which can be an article a simple video or something else the squeeze page just has to create enough curiosity for your visitor example an example for a real estate marketing funnel would be you could offer a how-to video to find the right price to sell home within 30 days the last template i want to show you at least in this video more in my article is the sorry phone this file can be highly effective for call traffic from ppc advertising because the first page is a simple survey which makes the visitor engage the server itself helps to segment the visitors and ing to the visitor surveys results different sales messages can be suggested for example a sales page or video sales page an example for a real estate marketing funnel could be to survey retail buyers which price range house type and location they are looking for and the results page is then a downloadable pdf of current listings so that's it for today thanks for watching and please give me a thumbs up if you found this video helpful have a nice one see you next time and bye bye