Stages of a marketing funnel for Research and Development

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have you ever wondered what the difference is between a six-figure seven-figure or even an eight-figure business is it the type of products that you're selling is it the type of business you're in either online or traditional offline brick-and-mortar business is it the traffic to your website are the type of product launch that you use all that these elements guys are absolutely crucial and vital to success but at the end of the day your success really is going to come down to your ability to understand and monetize successfully each of the different points along the line each of these seven phases in a successful sales funnel and that's what we're going to dive into in this video guys so stay tuned so the first phase that needs to be taken into consideration is traffic temperature so website visitors guys are they aware of you are they aware of your product if they're harsh they're already aware of you they're already know like and trust you perhaps they've bought products from you before they've already received value from it from you when that relationship is established so there isn't a whole lot of selling required here these people are going to be more than happy to check out your product warm traffic is traffic that doesn't know you but a person in your space it's basically their established audience a very powerful way to tap into this is through joint ventures so somebody already has an audience a tribe they've already got credibility in your specific market place or in your niche and you can leverage this audience by creating that joint venture and tap into that traffic and because the other person is recommending you they're already going to be practical they're already going to be warm to you before they actually enter into enter into your funnel third up guys is called traffic they don't know you and they are not aware of your product these are obviously going to be the hardest to sell to and there's a little bit of extra work that's required before they actually enter into your funnel so where is your prospect allowing the product awareness continuum are they aware of your product are they just aware that they have a desire or that they have a pain that they want to have resolved so this is going to determine guys are pre frame bridge so each of these types of traffic website visitors these people are going to have to be taken across a different bridge before they get to our sales funnel so obviously them as I said the most work is going to have to be done on cold traffic so let me give you an example here imagine that a person hit pause reviewing you and your product and this blog post was calling you and your product a scam that it was a waste of money that you've stolen money from them or whatever didn't have a refund and then they provided a link over to your product page or into your sales funnel where it said click here to check out their latest scam offering what type of frame of mind do you think that prospect is going to be in when they reach your websites do you think they're going to buy obviously not guys now what if they hit a blog post that was saying you were an amazing person you were ethical you provided a ton of value the product absolutely changed the prospects life click here to check out the product that person arriving to your website is going to be pre framed in a completely different state of mind and they're going to be much more willing and eager to buy so we can use different types of mediums to create this bridge we can choose we can use YouTube videos we can use video marketing we can use content we can use article marketing or whatever it may be to prepare our prospects mind for what they're going to see when they get to our squeeze page so phase 3 guys is to qualify subscribers so we want to find out who's willing to give us their email address in exchange for something of value so you may hear this referred to as a lead magnet you give away something that's perceived as valuable to your potential prospect that helps them take one step closer to what they desire and if a person isn't even willing to give you their email address guys what chances is there they're going to buy from you so a thousand people hit your site you get a 30% opt-in rate 300 people give your email address you've now captured their contact information you can follow up build that relationship provide value and sell to them if they don't buy right away so when they've come through our capture page we've qualified those willing to subscribe they're going to his we want to phase four guys we want to qualify buyers so this is when they're read harsh this is when they're most likely to buy so we want to find out which subscribers are willing to buy right away so this is sometimes known as a tripwire or a self liquidating offer it's a low-cost offer that's a complete no-brainer for your prospect it could be as low as five to seven dollars guys because we can't want convert the maximum amount of leads into sales right up front because this is when they're actively seeking a solution for the problem or providing a painkiller to a market in pain no matter what that is I'm not just talking about literal painkillers there I'm talking about anathan whether a person wants to lose waste where they want to increase their income whatever it may be we want to find out who those people are right away guys and what we want to do then is identify hyperactive buyers so this is again when they're going to be most likely to buy him we want to have back-end offers right then and there that maximizes what's known as average karat value so this is allows us to outspend our competitors because if we can spend more money to acquire a customer we're going to win guys because we're able to invest more money in advertising if we've got not just the front end low-cost offer but we've got back end one-time offers that sell people something that's congruent to our initial front end sale so something that's a natural add-on you want to solve the person's problem as much as possible right there otherwise they're going to buy from someone they're going to go and find everything else that they need and buy it somewhere else so you're actually doing a disservice to your prospect if you don't provide them additional value right here that can help them get closer to the destination that they want whatever that may be so phase six here then guys is to age and ascends the relationship so the first five phases pretty much happen right away on the front end of our sales funnel and you can pretty much group those first five phases guys into one group phase six happens over an extended period of time so you'll see here in the image we have what looks like stairs this is known as a value ladder and ascension model so a certain percentage of your buying customers are going to want to receive more value from you so again it's your moral and ethical obligation to do everything that you can to provide as much value as you can and sell every solution that you have so this ascension model guys this value ladder is taking people up to more expensive costly product high ticket products all the way up five thousand could even be twenty five thousand whether it's a three-day retreat a seminar or whatever maybe but in order to close these cells we need to change the cell in environment so they bought directly from a webpage clicked an Add to Cart button in the first five phases but here we want to actually change the environment this could be phone sales this could be live seminars so for more expensive products guys most people are going to want to talk to a real-life human being and there's usually nothing better than actually getting on the phone with the prospects having a conversation with them seeing how you can serve them better so that's a brief overview guys of these seven phases of a successful sales fall so I hope you got a ton of value from that my friend I know I covered quite a lot there in a short space of time and it may feel slightly overwhelming at first but there is actually a solution there's been a quantum leap forward guys there's literally a software that allows you within a couple of clicks of a mouse to pull all this together and create it as opposed to having to source multiple parts of your funnel from multiple locations hire copywriters web designers all that kind of thing guys there's an absolutely badass solution that I personally love and I'm extremely passionate about you can check that over vast funnels dot IO that's fast funnels dot IO and try it out for an entire 14 days guys a full two weeks absolutely free you're gonna be blown away by how awesome it is I personally am a customer for life I know you will be too it's going to make your life so much easier and you're going to feel so much smarter and so much more confident just by using it and also if you want to dive in deeper into those seven phases it's actually in Section three of this incredible book right here this is yours for free guys you can grab this book for free just cover the cost of shipping and handling I leave a link for that as well in the description below this video and I'll pin a link in the comment section as well so in the meantime guys hop over to fast funnels data or get locked in check it out it's incredible and hope see on the inside of the community all the best for now you