Stages of a marketing funnel for support

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Did you know that only 2% of the purchases are  made at the first contact moment?In an ideal   world, every ad we create, every article  we write will have a 100% conversion rate.  But in reality, a customer needs between  5 and 8 contact moments on average   before a purchase is made. And, it is these  moments together form the customer journey   and this journey is different for every customer. A marketing funnel is a model that shows the way   a potential customer goes from becoming aware  of your brand to purchasing a good or service.  Consider it as a visual representation of  the various phases that your leads go through   until they become your customer. It allows  you to track your customer at each stage,   giving you deep insights into how the  lead is interacting with your business  Here are the different stages involved: Awareness  At this stage, you’ll identify the target  audience and make them aware of your product  Interest Here you educate the lead on the benefits of the   product and coax them into making a purchase Evaluation:  At this stage you will convince the lead why  your product is better than the competition  Purchase: Finally,   you get your customer to actually buy the product Now remember that you are not done if and when one   completes the purchase. Instead, ensure that  your customers remain happy with your product.  And that’s what happens at Delight. To make the customer happy with the product   with post-purchase support At Loyalty:  you get the customer to repeatedly buy from  you, either new purchases or upsell/ cross-sell  And finally at Advocacy: you get your customers to tell their circle   about your business and bring in more customers. I hope the video has helped you understand about   the marketing funnel and how to optimize it for your business.