Empower your healthcare business with a strategic prospecting process for healthcare

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[Music] how important is business strategy to healthcare organizations the success of your organization now and in the future depends on key business principles like understanding the industry you're in and the forces that make it easy or difficult to create and capture value in this course we'll consider real world case studies and you'll think through the strategic decisions that leaders had to make you'll face challenging questions and gain practice in thinking through options and making trade-offs you can then apply this approach to challenges facing your own healthcare organizations we just need to know what makes the organizations and the healthcare sector work more efficiently and it isn't just competition we should look at how management practice works we should look at regulation being aware of what's happening in the market and then really thinking about how our clinic or our skill set could play in that market becomes critically important any entity that contemplates a merger should be evaluating closely what a concrete objective measurable benefits you believe you can get out of that merger this course will help you align the principles of business strategy with the unique challenges of healthcare organizations in the u.s enabling you to identify how to create and capture value in these markets while the course focuses on u.s healthcare and institutions the business strategies and principles can be applied more broadly to a range of settings combine the best business strategies with the fundamentals of the healthcare sector [Music]