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they are aware of it every single day and they never forget about you and you didn't even have to pick up the phone you had to push one little button say what it is you want to say and it reaches all of them at one time i want to ask this when's the last time a manager in here sold the car on social media we're here to teach social media why because we believe in timing and we believe it's speed how fast can you move on social media very fast we made 40 million i was just telling them last year met in our company not gross 40 million net i'm going to put 100 million this year you know why because of social media i was talking to dominic earlier right dominic one of your oldest guys that works for you right what's his name bird bird said i don't understand this am i right and you know what i said no problem i get it times have changed things have changed i said it would be disrespectful to mr burkheimer for you not to learn this would you be willing he said absolutely am i right guess what he does the oldest dinosaur in the company goes and pulls his phone out i tell him exactly what to do he was a guy who was against it he gets on social media he does one one facebook live it reaches 500 people in what under 10 minutes has he ever been able to contact 500 people in under 10 minutes never he looked at me and he goes what the hell just happened i said it's called social media it's a little bit crazy he goes i don't understand like so how do these people know i'm like dude listen to me you get out online and whatever message you have it reaches everybody at one time and then the next day you come again and the next day you come again and your great customer service bert that you have to offer your people they are aware of it every single day and they never forget about you and you didn't even have to pick up the phone you had to push one little button say what it is you want to say and it reaches all of them at one time it was his very first live and he had 500 people also his phone rang wouldn't that mean here somebody's calling me i said answer it and what was it it was a lady trying to trade out of her vehicle she goes oh my god bert i just saw how excited you were about how vehicles are bringing all the money right now we're actually thinking about trading out of her car how would he have found her he wouldn't have she would have bought from someone else how much business are we losing okay you got a sales guy right here that completely just tore it up and it's getting warmed up and understanding why can't everybody in the company be like him why what would happen if all the managers bought in and the managers went live every day and said here we are memphis tennessee with the number one sales team in the united states memphis you ask for the best company in the world and we're giving it to you i'm gonna introduce you to my guy right here he loves people he's retired military he loves his people if you're looking for somebody laid back chill come meet bobby here's the cell phone number you can text it out i'm going to walk over right here we got little berkheimer amazing man this right here is the son you know what he does he loves his people he's just as passionate about selling people cars as his father was he has one flaw he gives too much money for trainings if you want to reach out to him and let him make a mistake on your trade by offering you too much send them a text message you know what they'll start reaching out all the time dude i want to know something does everybody in the world around your area when you walk into the room are they like oh that's the car guy yeah that's that's you that's the car guy if you were looking at his post the other day i was noticing because i watch everything there's people commenting i can't wait to get a shout out on social media when i buy my car am i right he's turning into a celebrity in the area how long did it take half a year was it worth it do you know what life would be like without social media now he doesn't even know what it would be like i know what it would be like him living and dying by the gate staring out the window waiting for the next phone call i watch him on the showroom floor and he's alive and you managers in here right now if you'll understand this your sales team they deserve to have that feeling okay they deserve to have that feeling it's not stand outside anymore it's get on the damn phone or get on social media if you don't have a customer you're looking for one or you're training to get better that's it we have to kill all non-income producing activities in our companies you guys in here that let salesmen have phones games on their phone you should be deleting them and throwing them in the trash can you get what you tolerate do you want to be you that complainer oh hey next time i hear somebody say man my sales guys suck my sales guys don't do this you're the problem you're the freaking problem if you don't have the marriage you want that's your fault if you're not the parent you want to be shame on you look in the damn mirror you're the only person that can fix it [Music]