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what's up guys welcome to a new video so in this one i'm going to show you how to fix the traffic but no sales problem so i talked to a lot of you on instagram or in the comments section of my videos and i use you guys pretty much as inspiration for the video topics so depending on what i talk to people about will depend on kind of what kind of content i put out and this seems like quite a common problem that a lot of people are having at the moment they're getting hundreds of visits sometimes thousands in cases but yet they're not converting that traffic into sales so in this video i'm going to show you how to fix it how to identify the problem and then most importantly how to fix it before we jump into it though just a very quick favor for me to ask from you guys um 70 of you sat there watching this video right now aren't subscribed to my channel so please do make sure you hit that subscribe button um if you enjoyed the video and it helps you out then please do make sure you hit that like button as well um and as always any comments questions video suggestions whatever it is just comment them down below i do read every single one so if there is something that you want to ask me that you want to ask me just simply post it below and i will get back to you that being said then let's jump straight into the video so before you jump into the reasons of why they might not be purchasing for you it's critical it's really important that you answer these two questions about the store and about the kind of traffic that you're sending to your store so question number one that you need to ask yourself is what is the quality of the traffic that you're sending to your store so if you are targeting worldwide for example you need to go through the breakdowns which i'm going to show you how to do in a second country by country and see where that traffic is coming from typically then traffic so visits that come from countries within south africa or asia or south america typically these would be considered low quality traffic and they will convert less as it is so if the majority of your traffic is coming from these places um then that could be the reason why the next thing as well is is your store set up for international sales correctly so do you have shipping rates enabled for the countries you're advertising to because if you don't they won't be able to make a purchase do you have a currency converter for example what i've found in the past is getting americans to come onto my british store and spend um in great british pounds can be quite difficult so unless you have those currency converters set up the multi-currency checkouts set up then it's going to be difficult to convert those customers to so these are two things you need to check um straight away and then as i mentioned uh a second ago i'm going to show you now how to use the breakdowns in your ad manager to find out where the traffic is coming from so if we head over to my ad manager account there's two particular ad sets i'm going to show you why i've picked these particular two ad sets later on in the video for the second question but for this point then i'm going to show you how easy it is just to go into the breakdowns and find out the different information see where the traffic is coming from basically so on the right hand side here you can see the breakdown i'm going to go by delivery you've got age gender locations but what we're interested in then is country so if i select this particular one it's going to give me all the list of different countries but as you can see because i focus primarily i'll just get rid of that because i've focused primarily on a uk market you can see all of it is coming from the uk nothing from spain or turkey or sweden or cyprus or canada or barbados so you need to check this for yourselves go into your ad manager accounts and go to the breakdowns by country and facebook is really good at spending your money um not necessarily in the best places but where you get the most traffic from so if you go into your breakdowns for example and see that you're getting tons of traffic from greece but not really from elsewhere then what you need to do is actually go back into your targeting and exclude greece not included in that list of countries to target and what that will do is it will force facebook to stop taxing greece as a country and then focus your budget on other countries this is why i always recommend in selecting the countries that you want to sell to rather than just targeting worldwide because then essentially the scope is so massive that you're not necessarily always going to get the best kind of traffic for the money that you're spending if we move on to the second question then that you must again apply this to the traffic you're sending to your store and that is how much traffic have you actually had and this is where i'm going to show you why i've picked those particular two ad sets so just a kind of general tip or not tip statistic if you'd like and that is the average conversion rate for shopify store in may 2020 so this is very recent was 1.6 percent this is the source as well this is the website so if we scroll to the top so little data surveyed nearly 2 000 shopify stores in may 2020 and found the average conversion rate for shopify was 1.6 percent and essentially what this means to us is for every 100 visits we get to our shopify store we're gonna approximately convert 1.6 of that which will equivalent if that's even a word to one order per 100 visits now this isn't to be mistaken with that for every 100 visits you pay for through paid marketing you're going to convert 1.6 than this it should be higher than this and the reason being is because paid marketing is very targeted especially facebook ads so to kind of illustrate this so you have like a rough ballpark figure if we head back to my ad manager account um i'll just get rid of these breakdowns just so it's a bit easier to see um and i'm going to open up my calculator and we'll use this top ad set as an example so to work out the conversion rate of your ads it's really easy to do if we take the amount of purchases so four nine five divide this by the amount of link clicks so these are people who have clicked the link in my ad and then therefore gone to my website and essentially visited it so 495 divided by 6006 times it by 100 gives this particular ad set conversion rate of 8.2 percent and if we do the same for this second ad set below then we have 376 purchases divided by the 408 0. so 4 000 and 80 link clicks times by 100 gives this particular ad set which is performed better we can see the rows is much better at 9.2 percent now why that might seem quite high in comparison to um this particular website little data what you've got to consider is that we don't know what shopify stores these guys have taken this um average conversion rate from um stores that get a majority of organic traffic obviously the conversion rate is going to be a lot lower and the reason being with organic traffic obviously can't control that in terms of the targeting versus paid marketing whereas with facebook ads you can be very specific with the audience you're targeting so you would expect it to be a higher quality traffic and therefore convert at a higher percentage as well the next point to consider would be that traffic quality increases with time due to facebook optimization so if you think you have this potential problem and you've only had say 200 visits to your store then my recommendation would be to keep going until you've had at least 1 000 visits the reason being is because facebook works on past data so the more data the more traffic it sends to your store then the more it's going to learn about who your ideal customer is and who's actually going to purchase your product so in essence what i'm trying to say is that the quality of those first 100 visits that you get to your store from those ads won't be as good as say the 10th law of 100 visits so sometimes you just need to give facebook time and to optimize and actually increase the quality of the traffic but once you've done these two things then and you're confident you've had over 1000 visits from quality countries then it's time to move on to step two which is identifying the problem so if you are getting high quality traffic to your store in significant amounts and they're still not converting then the problem lies on your shopify store slash your product page depending on where you're actually directing people to so what i've done is i've bullet pointed the main reasons customers will leave without making a purchase i look at and review a lot of shopify stores and these are the main reasons or the biggest mistakes i see people making so number one by far is credibility if your store doesn't come across as credible people won't trust your store if people don't trust your store they're not going to buy from you it's just a fax there's no two ways about it and to increase and build the credibility of your store here are some of the things you need to do so number one is you need to have contact information not just an email address but try and have a contact form trying to have a telephone number try and have an actual physical address try and have a live chat option like tidio something like that from the shopify app marketplace that you can in your store the more ways you can give customers to get in contact with you the more credible you come across the more established the more legitimate you come across as a business number two is you need to have shipping information if you don't have this on your store the customers aren't gonna know when they're going to receive that item if at all if you think about it whenever you go shopping online something that you'll always check out is how fast are you going to receive that product so if there's no shipping information on your store if people can't find that information it's going to put doubts in their mind and ultimately lead to them leaving without making a purchase the third way to build credibility for your store your brand your product is 100 reviews reviews are really important just a quick google search and this particular study from revo found that 50 more reviews per product can mean a 4.6 increase in conversion rates this can be the difference between being profitable and not being profitable ing to a further study by eye perceptions 63 of customers are more likely to make a purchase from a site that has user reviews so that just clearly illustrates the importance and how powerful and how much difference they can actually make to the success of your business um number four is legal pages these are just to be expected gdpr notices those cookies bar people expect to see them nowadays it's just the norm if you like and then the final point is the social media presence the bigger following you have um the more legit and the more trustworthy you're going to come across it's just a fact the way things are set up nowadays if somebody sees a business with zero followers on instagram zero likes on facebook selling the same products versus a business that has say ten thousand likes and ten thousand followers they're gonna go with the one that has the most followers because it comes across as more credible and more trustworthy second point is the price your products can be too cheap or too expensive if people are actually coming to your store assuming you're not click baiting them and you are actually advertising the product at hand there's a reason they've clicked on the link and gone to your site because they're interested so the price could be putting them off if it's a really kind of luxurious looking product and you're selling it really cheap people expect to pay top price for a top quality product so if it's really cheap it can be a bit mismatched and put people off same vice versa if you're selling a really cheap product but selling it for really expensive people aren't stupid they're gonna pay what they think is fair especially for products in which it can be easy to guess the price so just make sure you double check the prices against other shopify stores against other websites um that's selling the same product and then the final point which kind of encompasses a lot more points is design the amount of poorly designed stores i see is quite high in fact and when i'm talking about poor design spaces then i mean things like avoiding white spaces if you're going to amazon there's hardly any white space fill it full of images and information that's relevant to the product to your business to your brand don't use pixelated images again another common problem i see on a lot of shopify stores and make sure the information is easy to read and when i mean this if we skip ahead to fonts um use a color that's easiest to read so for example don't have a black background and then have like a light blue colored font that's going to be difficult to read if people have to squint or it's just hard to consume the information people are so lazy nowadays that if it's not really easy and clear they're just going to leave and go elsewhere or they'll get distracted so just make sure you keep it simple go for a white background go for helvetica or lake toe font with a black text so often the simple and kind of like the fundamentals and basics work the best in terms of the images make sure you just remove any chinese brand names or logos using like a photo editing software um quite often a lot of images as well have kind of like text and things that explain how to use it especially if it's like a functional product so anything that has broken english again just doesn't look very professional just doesn't look very trustworthy next up make sure all the images are of uniform sizes they're all the same kind of pixelized size so they're all square etc it's one of those housekeeping rules that kind of it takes a lot of time but it's worth doing if somebody has to scroll through images and the text is bouncing up and down the page it just doesn't look professional just doesn't look very good in my opinion and then finally just make sure the images are really high quality so again what the chinese love to do is they take some random stock image and then really poorly photoshop their product onto that image don't use these images again if it looks unprofessional don't put on your store because it's just gonna doubt it's gonna make your customers doubt how good your business is essentially it ultimately comes down to whole credibility thing if they don't trust you um they're not gonna spend any money with you the final point then something i see people mess up on all the time or just become lazy to is product descriptions so point number one is a nice layout just keep this simple don't write paragraph after paragraph an essay just keep it bullet pointed nice and simple to the point and just make sure anything that you put in that product description actually helps sell the product so whether it's a explanation or a gif of how it works a feature or benefit of it make sure you proofread it as well use a tool online if you have to to make sure there's no spelling or grammar mistakes i've already mentioned just make sure that whatever information there actually helps sell the product and then as a final kind of no-no um just make sure that you do not copy and paste the description from aliexpress this will not help you um in any way whatsoever as a final point then to kind of leave you with this video is think would i buy from this website so once you've done your website go through and just keep asking yourself would you trust it enough would you actually buy from your website and if you feel as if you might be a bit biased or you're struggling to kind of differentiate then ask your friends or family but don't tell them it's your store send them the link to the products and say hey i'm thinking about buying this but i'm not sure about the store would you trust it see what they say if they come back and say yes or trust it go ahead buy it order it then great but if they don't then perhaps you have to consider some of the points that i've spoken about in this video with that being said guys i'm going to wrap the video up there so thank you very much for watching i hope you guys enjoyed it hopefully it's helped you out it's taught you something new or at least given you some ideas to consider if that is the case please do make sure you subscribe as well for regular content please make sure you hit that like button too and finally if you are looking for a video course that comes with my full support and guidance please do make sure you check out my ecom academy there will be a link in the video description below where you can go check it out see all the kind of different support resources and content that you get access to there is a callback feature too so if you want to jump on a phone call with me just to go through any questions you have about it and we can do that for free as well apart from that enjoy the rest of your day and i'll see you in the next video