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in today's age we all know that social media marketing is important it plays an integral part to any organization's strategy to attract engage convert and retain people in fact nonprofit marketing and fundraising go hand in hand the more active you are on social media the more people will know about your organization and the more people that know about your organization the more effective your fundraising will be the trick is to use it effectively which can prove to be more difficult than it seems that's why in today's video we're gonna go through the six essential social media strategies for your nonprofit i'm maddie with antidote and let's jump into it [Music] so first up let's acknowledge what social media is more often than not it's an ever scrolling never-ending feed where people are deciding what to view in a fraction of a second so if you manage to stop someone from scrolling with some amazing content you want to make sure that your brand is as recognizable as possible this is where the importance of your non-profit's visual identity comes into play now for those who are wondering your non-profit's visual identity is a part of your brand and it includes your word marker logo mark brand colors and mission statement or slogan and if you're wondering how to implement all of this into your post an easy way to do it is add a tasteful watermark on a small portion of your social media graphics for example an infographic that explains the recent success of your nonprofit is an interesting and shareable piece of content that could reach thousands of people so if your nonprofit's branding is not on that infographic you're missing out on free advertising for your organization be sure to use your brand's visual identity consistently across all your social media graphics and headers to create awareness day after day and week after week a successful social media marketing strategy requires careful planning and timely execution one of the best ways to do this is to utilize a social media calendar there are many calendar templates online that you can find for your organization for antidote we use a variation of hubspot's social media calendar template you can check out their template in the description below after choosing the right social media calendar for your organization the next step is to figure out how many times you want to post on social media it's recommended to post at least once a day but figure out what works best for your organization the key thing is to be consistent with your posting whether you plan to post once a day or three times a week stick with it and post consistently planning out your posts ahead of schedule will save you a lot of time and help you stay productive to focus on other tasks a good way to go about this is to consider planning out your social media content for the entire month at the beginning of that month similar to your nonprofit's visual identity is your brand voice if you're not sure what that is you can think of it this way your nonprofit's brand voice is its tone and personality which directly affects what you say and how you say it likewise your brand voice is going to determine what your audience understands about you and how it makes them feel which will move them to action so take a minute to think it through and identify two or three keywords that you can use as your north star to that voice ask yourself this is my nonprofit's voice warm and happy or youthful and sassy how about excited serious urgent hopeful approachable or faith-oriented to give you a specific example here if your nonprofit is saving animals from being euthanized at a local shelter your brand voice will most likely be warm and urgent do you see how that works so use your brain voice consistently to draw emotion and create familiarity with your audience it will be the very thing that your audience connects with because it moves them a common mistake to be aware of on social media is to use too many words to say something social media as a medium is meant for quick short but valuable communication the goal is to leverage short social media posts to draw an emotion in form and call to action so if you have something to celebrate find the most punchy way to express it in your brand voice do you need urgent support well then earnestly ask for help and briefly explain what's at stake social media audiences want to engage with your organization through viewing responding and sharing but they don't want to spend too much time dwelling on it after all social media is designed to consume content quickly and your non-profit is only one account of many that they're following on social media so use emotion and brain voice with as few words as possible to increase engagement and conversions on your non-profit's social media accounts an easy but often overlooked social media tactic for non-profits is to simply engage your audience as a non-profit your organization is people focused so use this to your advantage some easy ways to engage your audience include interacting with posts that mention your organization this could be in the form of liking commenting and sharing their posts interacting with posts of passionate people in your particular non-profit focused community and finally partnering with like-minded organizations this can be done with social media content swaps co giveaways and fundraisers or social media takeovers another way to engage with your audience is with calls to action this can be challenging because there's a common misconception that if people just know what my organization's doing what we stand for and what we need then they will act but more often than not it doesn't end up turning out that way as mentioned earlier this is probably because your nonprofit's voice on social media is one of many so it's essential that you're clear on what you're asking your audience to do now when writing calls to action make sure that the level of difficulty varies i'll give you some examples sign up for our newsletter download our annual report make a first time gift share our new initiatives page become a monthly supporter or sign up to volunteer so again gauge the level of difficulty when making the call something else to keep in mind is that using consistent calls to action does not necessarily mean that they have to be frequent you can use some good judgment here to determine how often you should ask your audience to take action but we recommend a consistent weekly or monthly ask since it's a reasonable and sustainable frequency to achieve your nonprofit's goals of gaining donors volunteers and supporters the final strategy for nonprofits on social media is to simply have fun it's been said over and over again but it bears repeating social media is social a great way to make nonprofit social media fun is to consistently comment on your audience's posts and start conversations as previously mentioned your non-profit organization is people focused and people will love the attention and care that you provide through engaging your audience if you're struggling to have fun consistently consider partnering with another team member and sharing that responsibility we know that social media management can create burnout like any other public facing role so be sure to have a healthy pace to your posting and remember the why what this really comes down to is to serving an audience with relevant content that will help them this is done in hopes to garner more support and eventually converting that audience into donors while building a community around your great cause so don't lose sight and don't forget to take a break from your phone every once in a while with these six strategies we know your social media account will be much more impactful for your organization's cause and if you found them helpful comment below on which strategies you're planning to use we can't wait to see what you post and if you're looking for tactics on non-profit fundraising you can check out the video below the link is in our description thanks for watching again be sure to like subscribe and hit the notification button for more videos like these also let us know in the comments what you would like for us to cover next i'm maddie with antidote and we'll see you next time