Effective Ways to Improve Online Sales for Your Business

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how do you generate more sales on social media well in this video I'm going to share with you the top five ways to make sales on social media so that you can increase your sales online I've included real social media examples as well so it doesn't matter if you're a product based business or a service based business by the end of this video you will learn how to get more sales online so I'm going to count down from number five with how to get more sales online so let's get straight into it number five benefits video a big mistake that a lot of Brands make on social media is when they're talking about their brand they really focus on the features of their brand instead of the benefits so if you don't know the difference between features and benefits I'll explain it to you let's take apple as an example if we look at the airports the feature of the airpods is that they're Wireless but what's the benefit well one of the main benefits is that you can easily do activities and not worry about your chords getting tangled can you see how talking about the benefits of their airpods it just sounds so much more into pricing it makes you want to buy that product so let me show you a real social media example this is an example I came across on Tick Tock poppy is a Prebiotic soda drink and the owner is pointing to the value proposition of the drink now just take a look at the big words there boost immunity that is one of the main benefits of this drink so you can easily recreate this video as well for your own brand it doesn't matter if you're a service based business or a product based business you can point and call out all the benefits of your product or service can you see how this is a really powerful way with how you can sell on social media by calling out the benefits of your product or service I just wanted to let you know that I'm taking enrollments for the next cohort of social media genius it's a five-week social media course that's designed to help you grow your brand and attract quality leads on social media so if that's something that you're interested in and you're looking to upskill yourself then maybe check it out I'll leave a link below so that you can access the page and you can see what's included and all the course modules let's get back to the video the next way with how to increase sales through social media are testimonials they're really powerful social selling tactics and I love them and there's a few reasons for this testimonials not only show the positive experience that your customers have had with you but they also give a really good insight into your business I just want to explain the power of testimonials a little bit further because it is game changing if you want to sell on social media so just imagine that you want to go out to a new restaurant a new Italian restaurant let's say that you find this restaurant online it's called Luigi's Italian you go to their website and you see written on their website the best Italian pizzas would you book that restaurant okay what about this let's say that you then go on to Google and you do a Google search to look up the restaurant and there you read a lot of Google reviews which mentioned that Luigi's pizzas are the best pizzas that they're amazing would you then decide to book the restaurant why do definitely would if I had read quite a few reviews from diners that have experienced their pizza and that are calling out that it's amazing 100 I would book this restaurant and try it so can you see how testimonials are really powerful for your business and why you should be sharing them on social media if you want to generate sales just think of that pizza example yes you can put on your website that you have amazing products or services but it's so much more powerful if one of your past customers share their experience with your brand so let me share some examples with you you can use a design platform like canva to create something like this you stitch together all the reviews that you've got in from your past customers it's a great way to build your social proof of your brand or you could do something like this where you actually do a green screen record and you can call out the different reviews that you have on your website can you see how valuable these types of videos are if you want to sell on social media and just generate more sales okay let's get into the next Point number three is show your work I love this one as well because sometimes we're so busy in our own business that we forget to share what we've been working on just like with this graphic design company here I love that they have put together all the different work that they worked on the previous year but you can do this for your business whether it's a service based business or a product based business and you can stitch together all the work that you've worked on whether that's during a recap after a certain month or maybe you've got new products that are coming out for a specific season so you can just show a sneak peek of what your customers can expect so again you can use the free design platform canva and it's a great way for you to just stitch together what you've been working on or what's coming up in your business and give people an insight into the type of work that you do and that's going to help you drive up your sales on social media the next way we've had to get more sales on social media is to show experiences sometimes customers want to see what it's like to work with you or to see behind the scenes and I came across this example on Instagram it's called culinary Backstreets and basically they create Food Tours in some of the top culinary destinations around the world it looks amazing I would love to go on one of these Food Tours but what I like about the type of content that they're sharing is that it's really natural it's natural selling and they're showing behind the scenes of going on one of their tours oh and a quick warning this video is going to make you so hungry so if you're able to show the experience that someone will have if they work with you then this is a really effective way with how you can get more sales on social media you can film these short little videos and post it to Instagram Tick Tock or any other social media platform to really build up your brand awareness and drive more leads for your business and I really want to do one of these Food Tours they look so good number one we've had to generate sales on social media is share announcements do you ever feel like this like you're just so busy in your business that you can't even think about what you're going to post on social media well I came across this example on social media it's for a clothing kids brand and basically they're using social media to share this announcement that their kids tides are now 100 organic certified so just think about your business maybe you've got some achievements that you want to share have you done a course recently that you've completed or perhaps it's community service that you've done with your team whatever it is share it on social media there's a couple of reasons why this is really powerful firstly you're creating a point of difference with your competitors and secondly it's helping you remain consistent with getting in front of your target audience can you see how this is really beneficial if you enjoyed this video and you're looking to grow on Tick Tock I suggest that you check out this video next I talk about how you can get over 10 000 followers on Tick Tock by following some of these key tactics that I've personally done myself see you next time foreign [Music]