Ways to improve selling skills for security

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did you open your store because you love selling i didn't think so but great sales skills are essential to a successful retail store keep watching as i share how to take what you do love and turn it into high converting sales hi there i'm kathy donovan wagner founder of retail mavens and mother of america's most fun family i take the science behind consumer behavior and turn it into easy to implement tips and strategies that can help you make more money and sleep better if you want to get more tools that work make sure you hit subscribe below and click that bell so you get notifications the next time i do a new must-know retail tip just recently i was in a meeting with a client about improving her team selling skills i had invited mark weiss the founder of management one to join me yes that's true i have a mentor too as you should i've had a mentor since the very beginning in fact i have a couple different mentors for different areas of my life that i know that i want to improve that outside perspective is priceless and it helps me get better results and it can for you too back to the story so we were talking about what good selling really means and you know what i mean by good selling don't you when it feels good and when it's not slimy or pushy it's always about establishing relationships i said it's about talking to your fans it's about finding out what their problems are and offering a solution that's what good selling looks like in fact i often consider it the transference of enthusiasm you know they have this problem and you have the solution that you know works and you cannot wait to share it with them that's what good selling is true mark said and there's one more thing you have to believe that what you do makes a difference every day bam what a nugget this is why i'm such a huge proponent of having mentors and coaches because they can drop one little nugget on you like that that you wouldn't have found on your own but it makes everything so clear as an independent retailer you make a difference every single day in people's lives do you believe it then mark asked the client so what compelled you to open your store in the first place she paused for a moment and said well when i was a kid we had magical times at disneyland as a family and those memories are so special for me and i wanted to have a toy store that would make kids and families feel like that magical the emotion behind her words brought a tear to mark's eye and to mine too it really did she was so passionate about wanting to help families create magical memories honestly who doesn't want that we all want in on that there was such power in that emotion she started her toyster because she wanted to create magical moments for children and their families because she believed that what she was selling was making a difference in their lives she just needed to remember that and then to share that passion with her team so that they could all share that passion then with their customers their raving fans because when you truly believe that what you do changes people's lives they will feel it they will buy from you and you can't wait to share that you can't wait to share that enthusiasm with them it's how i feel about what we do at retail mavens i know we make a difference every single day and so it's easy for me to talk to people about it because i don't want them to miss an opportunity if they're looking to change what they're doing if they're looking to change their results i saw that so many retailers were struggling with managing their inventories and their sales and i knew that i had solutions that would help them through it and help them get there faster solutions that i wish i had had when i was a retailer and i wanted them to see that peace of mind is possible and that better sleep is possible my client jackie said to me the other day i sleep through the night now that we're working together i know it is all under control and that brought me so much joy because that's exactly how i feel about what i get to do by transforming the way my clients look at their inventory and look at their cash flow which can cause a radical shift in their profits i open their eyes to seeing their customers in a new way and i love what i do i know that i'm making a difference every day it makes me eager to go to work in the morning it comes through everything i do our clients know that our entire team cares about it we're all passionate about helping independent retailers like you succeed so now that my toy store client had remembered why she started her store and she was able to reconnect to her passion clearly through her messaging through her marketing and selling she knows she's making a difference in many families lives and you can feel that energy from her you can feel that confidence another client owns a women's clothing store and she wants women to feel comfortable and beautiful in their own skin and everything she does is focused on that passion it comes through every social media post every email she sends out and every single interaction she's super clear on her mission why she started restore your passion is what leads you to have good selling skills the two things are linked together you develop relationships then by sharing that passion to make a difference every day and the sales will naturally follow do you believe you're making a difference every day because if you don't your customers won't either next watch this video to help you figure out who you really are and who your ideal customer is so that you can keep attracting the best customers to share your passion with and to transfer your enthusiasm happy retailing [Music] [Music] you