Ways to increase sales and profitability for communications & media

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increasing sales is easily one of the most popular topics in entrepreneurship and for good reason after all no sales is no business which means you've probably done your research on different techniques and methods to ramp up sales in your business but there are a lot out there and while some tactics are brilliant many get overly complicated and way too technical to actually implement so where do you turn when all you really want is a few simple and effective ways to increase sales in your business why here of course and so that's what this episode is all about hello and welcome my name is Adam Earhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level 50% of small business owners cite increasing profits as their number-one concern ing to a recent state of Small Business Report even if it doesn't top your list of concerns improving conversions and sales is a topic that never goes out of style the harsh truth is all it takes is one unfavorable bounce in the market or one bad month to have you scrambling for ways to recover from the loss and newer entrepreneurs are likely to feel the hit tenfold as they've yet to establish a steady consistent or recurring revenue just yet the good news is the options to boost sales are endless but the bad news well the options to boost sales are endless the best news is sometimes it takes just one strategic tweak to get serious results whether you're a brand new entrepreneur looking to grow your business or an experienced business owner trying to increase your market share these five simple tips will get you well on your way to adding more sales and volume to your business if you're anything like me you have the occasional habit of piling too much on your plate and odds are good most of your current customers and clients do the same so make it a point to check in with them and make them aware of all the ways you can help their needs just might align with your offers and just like that you've provided some much-needed relief for your clients while generating more income for your business not only does this approach increase the lifetime value of your customers and clients and eliminate the cost of acquiring new customers it shows them you care by looking for ways to help and continuously serve them better picture what it would be like for your business to have a lineup of highly sought after always in demand products and services so what does it take to craft offers that compelling it all begins with understanding your ideal client and it's one of the many reasons a well-developed customer avatar is such an effective marketing tool the more knowledgeable you are about who your customers are how they think feel and act the better equipped you'll be to create offers and messages that meet their needs and speak to them in their language that brings me to tip number three most businesses don't have a sales problem they have an offer problem by making the wrong offer to their potential customers and clients not to sound like a broken record but once again that customer avatar comes in really handy here you've got to understand what problem you're solving and continually fine-tune your message until it strikes the perfect chord with your target market what exactly is your product or service going to do for them make the results and benefits unmissable in your messaging you really can't be clear enough and in doing so you'll improve the chances of attracting the right people to the right product making for happy clients and a happy balance sheet given the choice between Buy Now or buying later most put off today what they may or may not do tomorrow the problem with that is how easy it is to get buried between everyday life and the noise of a million other offers competing for their attention the odds that they'll be back plummet with every passing day and if you need sales now some day it's too far away fortunately getting people to make quicker buying decisions can be as simple as using a real deadline in your offer not a deadline which will destroy your reputation but a real one where the offer and any associated bonuses disappear once the countdown hits zero when limits are involved people tend to take action and scarcity is a powerful motivator content marketing is one of the most effective marketing strategies available today because it leverages the know like and trust factors that come along with providing valuable content to your audience that establish rapport creates the perfect conditions they need to buy from you done consistently and correctly content marketing has the power to flood your business with a steady flow of leads and sales but it does take time and effort to build on a strategy that delivers results which is why I want to invite you to download your FREE copy of the fast content formula it'll allow you to quickly and easily create high converting and profitable content without the need to spend hours stuck at your desk wondering what to write and it's yours free just by visiting Adam Ericom forward slash fast so let's do a quick review of our tips offer to help people who already know like and trust you by getting to know the people you serve even better understand your products and services put a little pressure behind your offer and deliver consistent value to your audience no cold calling no complex funnels and no sleazy sales tactics required as Warren Buffett once said it's not necessary to do extraordinary things to get extraordinary results so improve your offers create happy customers and you'll produce more profit more often and that is as simple as that so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up if you have any questions comments or suggestions for a future video be sure to leave them in the comments section below also make sure to stop by Adam Ericom for even more free strategies tips tools content and resources to really help take your business and marketing to the next level take care for now I'll catch you next time on the modern marketing show