Ways to increase sales and profitability for mortgage

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thank you for your interest in learning more about our program I wanted to create a video that was a little bit more in depth as to what our program is all about let me start out with why our program is different than others typically you pay good money to learn something that's new and when applied should make a difference in your life there's the disconnect when applied our program is based on four parts the first part is the academy this is where we teach you all about the profitability system module one is designed to give you the overview of how the system works the importance of knowing your numbers we'll talk about how I first screwed it up at Majestic Mortgage during the first seven years of existence averaging a paltry forty thousand seven hundred and sixty nine dollars a year I'll share with you how my original thoughts were that profit was not to be talked about maybe even being evil apologizing if I was making too much I will share with you the events that occurred that completely changed my mind about profit and how over the last seven years of Majestic Mortgage I was able to make 20 times what I made in the first seven years I'll talk about my first passive profitability teaching hundreds of branch managers and owners one transaction thinking how the 2.0 version was a breakthrough when I developed business blood pressure how crystal clear it became when leadership saw one year's worth of data in our eight kpi format when we're finished you'll have a whole different mindset of reading your P L's some say it's a language of its own but Rust Assured it won't be as difficult as learning a foreign language we'll talk about my role as a profitability guide not a coach my role becomes specializing in one area the profitability of your branch most folks who are being coached will find that I supplement what your coach is talking to you about quantifying the numbers and setting the table for the coach to hold you accountable I found that I'm not a threat to replace a coach I just quantify the numbers and the business model to help create a whole new vision the coach in the zoom sessions will keep you on track once you know the system module 2 focuses on improving the revenue line the top business blood pressure number here is where we take your Branch's culture to a whole new level how to analyze hlo in your branch and develop a betting average to monitor each and every month in this module we'll have several exercises we show you examples of the disconnect between the consumer's thoughts and the loan officer how to diagnose the importance of when your Lo was involved with the client who really has the lowest rate and how every rate quote is a custom quote we'll show you the importance your Ops team plays in keeping the top line revenue as high as you can module 3 focuses on the bottom business blood pressure number the expense side which includes all expenses except for Lo comp the importance of always measuring capacity and how unused capacity becomes the biggest profit drain you will ever see I will walk you through How Majestic Mortgage was able to keep the lowest bottom business blood pressure number that we've ever seen how we focused on increased capacity and a training program that took kids right out of college how to process while reducing our overall salary costs how we were able to train or maybe better said retrain our loan officers to gather all the docs needed up front and show the effect it had on reducing expenses module 4 focuses on Lo comp how to pay the Lo's a fair split while maintaining profitability we were able to keep our top producers upwards of 15 years and for some Majestic was the only place they ever worked when creating your comp plan how important it is to specify what you expect the yellow to do or as we said do all the work for all the yellow comp the way we want it done standards were measured and the whole company new cause and effect if they were not maintained whichever business model you choose whether that's salary loss or 100 commission we will teach you how to measure it and make sure that your business model will stand the test of time module 5 we'll put it all together the importance of CPI the critical profit indicator and there being several ways to maintain a healthy one how we will establish your pars for all eight kpis we'll talk about the balancing act that every Branch needs to perform how to maintain a fair price on the street for the consumer pay your Ops people enough that they'll stay a fair comp free loan officer so they'll stay as well and have a profit margin that makes it all worthwhile we'll remove the mindset that maybe I should go produce or that my loss are making way more than I am and I have all the risk module 6 will focus on recruiting and how to use our whole system to attract the right people to build your branch how if the future is the yellow always wanting a bigger split how to combat that the importance of knowing who your branch is and who you should attract we have found that there's nothing worse than having a branch and a loan officer mismatch while all the training is going on part two consists of our team taking your P L's and converting each month into our 8 kpi format I want to reiterate our confidentiality agreement when looking at other branches data our system completely eliminates who is that particular Branch we wait to schedule your one-on-one until you complete the first module this way you'll have a pretty good understanding of our lingo our one-on-one will show you what your branch looks like in the 8 kpi format we'll summarize what the strengths and weaknesses are recommendations on how to fix any issues and be able to answer any questions that are particular to your branch part 3 will show you examples of others in our database that will give you some perspective on how it will look after you apply the fixes giving you a chance to compare to other like size branches we'll reinforce what you've learned and how the Simplicity of our format will free up the time for you to go out and attack the changes that need to be met in order to boost your profitability part four is the ongoing portion of our system bi-weekly we will use specific examples during the zoom sessions we'll highlight a specific case on how someone has hit a home run using our system we also will answer the questions that you may have and share them with the group so everyone can learn from each other the charter members of our group will keep giving me guidance as to how we can keep making these sessions better and better our vision is to create a whole new way of thinking about your numbers and more importantly applying them and seeing the results that should give you a brief overview of what our program entails trust me our program isn't cheap the most important thing for me personally is to see if we're a fit as I've said before My Philosophy is simple if I can't make you more money then I don't deserve to take yours we need to spend 30 minutes together to get to know each other then if we're a fit let's dig in and start maximizing the profitability at your branch our program will open closed throughout the year and we will limit the number of branches we allow in at any given time I know this sounds like the same old stuff trying to force you into a decision because of a deadline but in our case it's just a simple matter of bandwidth we can only handle so many at once due to the nature of how we deliver our program and my desire is to make an impact on each and every Branch after we talk you should decide to join or not to join because nothing's worse than being in limbo thanks again for your time and I wish you the best of luck whichever way you decide to go