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I am on the board of an organization in New York it's a nonprofit called art connects New York and we work with local curators and artists to do permanent art installations in social service agencies all around New York City it's an amazing organization we have partnered with hundreds of artists and dozens of dozens of organizations but it's also super niche and so we are working really hard to broaden the base of people who are interested in art connects and ultimately will help donate to the cause but with such a niche cause and then we have one and a half full-time employees who work for the organization they do everything from coordinating the installations to fundraising we are super strapped and so we're looking for some ways that we can quickly gain momentum to broaden interest in the organization knowing that we have very very limited resources thanks Gary my sense is if you have a view of adventure and it's got to come complexity you have to have some people or one person anyway that is really full-time on this now he said one and a half right whether that person is paid or not paid is irrelevant things but you you you if everybody's a part-timer I don't see how anything I don't see how you get it done because it's somebody's always going to be looking at their watch but in terms of I got to go and what and and you're you're not it's gonna be hard to raise money that way the other side of it just is bad where you take the money you raise and you pay you pay to people that are average to be there all the time and that you've now you've got you got your energy level for the others goes I don't know all the details but I was always from afar when I became aware of what you were doing here was so impressed that you guys were able to do so much when you are so busy being CEO one of the biggest obviously I don't know who was full-time underneath or what a lot of the first things first things we did is I went out to recruited a director an executive director and I got a very attractive guy who had been in not-for-profit world for a long time with cancer or leukemia and and he had a good personality and I knew that we could get him we tried to meld different these these groups together you need somebody that's going to be full-time on that not part-time and he was very helpful we were able to pull together three different parent driven organizations with very few full-time people and and but we had to every time we got to the scale I had to have somebody full-time in there sure anything and Kim listen I was dragged on the cross it was just Kim listen we're not competing and you know I'm never tone-deaf we're not confused that the air cover and the brand equity and the place where Bob was in his career is different than this organization and that's always quite important I think the thing to really think about though is get that word quickly out of the equation unless you have a miracle situation where some art installation or art moment become so culturally relevant that everybody becomes aware and wants to donate aka the ice bucket challenge people want to be cynical about that the data is very real they were incredible very real they had a moment but that's a virality that comes around once in a generation and so we need to be much more practical in that those wanting to have people and they're incredible I would like to think look I think anybody who devotes their careers or their and all their time to a non-profit are so passionate about that that they can be patient over five to seven to 12 year window [Music] [Applause] [Music] [Applause] [Music]