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of course everybody wants to run an automated funnel at a 500 or a 2 000 product not speak to anybody check their stripe account and have money automatically show up without doing Nutter blah blah blah blah blah right that whole exercise of course of course that's what I want how much is there you go there's your problem Smoking Gun 31 cents you're never gonna get traffic to the left so we were going through from an e-book to then a long form landing page with a vsl up the top and then they could click through to a checkout page that was absolutely and is still absolutely horrendous my suggestions to this is that we we ran straight to an opt-in that would go to a naked vsl with nothing below the fold and then after we mentioned the price the the CTA would pop and then they could go through to the order form so when you do that of course the amount of people that view the checkout page is going to go down dramatically because you're literally removing their ability to go to the checkout page like even if you're remotely interested and you go to that long form landing page you're going to click that button so you're going to get way more right the whole thing about doing a delay button pop on a vsl and having it completely naked is that they think that they're going through there and it's like they're watching just this informational piece of content and then before they know it they're being put under a spell and the CTA pops and then they go through there you're going to get way less people there but it's about improving the overall conversion rate however if we made those changes and then we didn't optimize the checkout page it's not going to work because the checkout page is so so bad the Sam cart and all of those they continue to be a problem what you simply need to do is go back to the old funnel where we have the high value content offer to the long form landing page however instead of selling the product you sell the phone call he increases his price and he sells it over the telephone and his numbers will make sense the reason that that's the model that we prescribe by and large is because it has the highest probability of people being successful it allows people that are somewhat sloppy operators to still make the numbers stack up it's amazing that some of these people are able to function and run businesses but they are and that's why the success rate on businesses are so low I try to remove the need for that person to be a very switched Operator by moving to a call funnel with higher ticket product sales with fatter margins that like just burdens a lot of that incompetence of course everybody wants to run an automated funnel out of 500 or a 2 000 product not speak to anybody check their stripe account and have money automatically show up without doing Nutter right of course of course that's what I want right but that model doesn't work and it doesn't work if you've got a front-end product that you're trying to make money for the only way that that works is as a feeder funnel to liquidate some of the advertising cost to then have after they do all of that to then go into a normal funnel to get on a call to sell a high ticket program if we're like oh this is like an immediate problem like we really need to fix this immediately the easiest thing for him to do is to Triple his prices and to move to a call and just calendly and make some changes and that would be the model hey guys if you're enjoying these videos please like subscribe and hit the Bell Button as we're dropping a video like this every other day on YouTube and if you've got any questions just leave a comment below with hashtag Hey Sudbury and I will do my best to get to it [Music] [Music]