eSignature Licitness for Travel Industry in United States

How to eSign a document: eSignature licitness for Travel Industry in United States

[Music] travel tourism hospitality is the world largest employer we will become the second largest hotel group uh on a global scale China is the largest market in the world the threats I think really out there is the pace that the consumer is asking us to change so we just need to constantly pay attention to the change in this demand sh economy I have the feeling that it's here to to stay we have to also launch new business model so that we can compete with them rather than just wait until to see them continue grabbing our market share in China the high-end Market nowadays are dominated by the global Brands it's going to be the number one market in the world so now what's up for grab is the mcale we categorize from two star to fourstar Market as more and more Chinese companies start investing outside China and as more and more Western companies start investing in China they have to become aware of their opportunities but also their own limitations if you take the exact same product and move it to China without making any change the chance for failure is very high second is this issue about the brand standards for example if you move a three star brand to China and position it as a five-star brand many Western Hotel chain especially when when they went to China For the First Time created properties which were over inflating the brand image that model won't work out make sure that whatever trend is there you are capable to pick that wave and surfit super fast uh really Embrace technology as something that is part of your business if you wait and look for the right wave maybe you're going to be within the beach destroyed it's not even something that you can eventually Outsource the technology is the company it should be part of your business because it's where your the clients your potential consumers will come from or the big data can be very important for our business personalization if I know who you are if I know that you typically stay in a forest start hotel and I know that typically you wanted to have Wi-Fi and swimming pool this is the hotel I would recommend to you the behavior of the Millennium clearly is is different you need to find differentiation they are not looking for a beted they are not looking for a s they're looking for experience corporate venturing it's how the corporations create develop or acquire new business models or new business there are two aspects that uh there are critical one is the cultural fit that you really have similar values that you share common values we're seeing U many disruptive changes big technology development and the second is that you have to see that uh there is a good Feit in the organization let's not forget that investing in people investing in the next leaders of your companies of your industry is actually absolutely essential we want to develop or participate in new businesses that we want to keep not that we want to sell [Music]