Discover the Ultimate Receipt Sample PDF for Public Relations

Receipt sample pdf for Public Relations

[Applause] for models of public relations an overview for models of public relations were proposed by grunig and Hunt they are based on historical events that are recognized as indicators of different stages of the evolution of the approach to public relations these models are still practiced in the Contemporary world the first model is the press agentry or publicity the primary purpose of this model is the creation and maintenance of propaganda and its influence on the members of the general public this model is characterized as the oldest it was majorly based on fictional stories with little relevance to reality it may be currently applied in Product Promotion and such Industries as Sports and show business business the second model is the public information model and its main characteristic is that it is based on telling the truth it may be used in business and employed by governmental or nonprofit organizations since being trusted is one of the most important values for them as agencies the two-way asymmetric model is the third one and it relies on the approach to public relations as a scientific Endeavor this model is based on persuasion strategies different approaches to the the production of effect on the members of the general public and the reliability of facts finally the two-way symmetric model is based on the perspective that public relations carry out counseling functions this model is the most recent how the models were created the press agentry or publicity model dates back to the 1850s and 1900s when the purpose of public relations was viewed mainly as the creation of promotional stories to raise the public interest this model is associated with Phineas T Barnum a showman and a press agent who alongside his contemporary sharing this perspective was focused on the influence of the stories but not their validity the public information model is the second evolutionary step in public relations that dates back to the 1900s and is linked to the historical figure of Ivy Leed betterly as indicated by its title the model was created for the provision of valuable and trustworthy information to the and the public to keep interested individuals and groups well informed the two-way asymmetric model was created in the 1920s under the impact of the event of the first world war and the need for a more sophisticated form of propaganda in American society recognized by George creel among the other influential individuals of the time the two-way symmetric model appeared in the 1960s to 1970s and a specific historical figure behind it is difficult to identify because because the model is quite rare in practice however it is possible to connect the activities of David Finn and Harold buron as the actions advocating this model's approach to public relations a factor of Excellence ing to laskan the concept of excellence in public relations is based on such aspects as shared expectations knowledge and participative culture ing to the inclusion of the three aspects the fourth model two-way symmetric is considered to be the factor of excellence in communication management and public relations however this statement is mainly theoretical because in practice the two-way symmetrical and two-way asymmetrical models are not usually used by organizations when it comes to public relations