Fill and Sign the Credit Card Authorization Form

TABLE OF CONTENTS Page 3 Message from the Director 4 Delaware Office of Highway Safety Overview 5-6 Office Staff 7 Planning and Administration 8-11 FY 2010 Initiatives 12-14 Performance Goals and Activity Measures 15-19 Occupant Protection 20-25 Impaired Driving 26-28 Speed and Other Aggressive Driving Behaviors 29-32 Traffic Records 33-35 Pedestrian Safety 36-39 Motorcycle Safety 1 40-43 Corporate Outreach Program 44-46 Young Driver Program 47-63 Results: July 2010 Driver Behavior Survey 64-93 Paid Media Summary 94 Financial Summary 2 MESSAGE FROM THE DIRECTOR The Office of Highway Safety is pleased to present the FY 2010 Annual Evaluation Report. This document serves to outline the accomplishments of the Office of Highway Safety and its partners as we work to eliminate motor vehicle crashes and related fatalities and injuries to motorists on Delaware roadways. The Office of Highway Safety is committed to conducting sound analysis to determine the scope of the state’s traffic safety issues and to using available resources in an efficient and effective manner to improve highway safety. We thank our local, county, state and federal partners for their unwavering commitment to the mission of the Office of Highway Safety and are grateful for their support. In FY 2010, preliminary analysis reveals that we reduced overall fatalities by 13% and fatal crashes by 7%. Seatbelt use increased to 91% and alcohol-related fatalities were reduced by 31%. This Annual Evaluation Report outlines the programs and initiatives that OHS undertook in FY 2010 that, together with our partners, allowed us to accomplish our goals of reducing loss of life and serious injuries due to motor vehicle crashes. Throughout the coming year, we will continue to work to eliminate motor vehicle-related deaths and injuries through improved data analysis and implementation of proven strategies. We thank you for your support and look forward to working with you in the coming year. Mrs. Jana Simpler, Director Delaware Office of Highway Safety 3 Delaware Office of Highway Safety The Office currently consists of seven full-time employees and five part-time employees, who serve as a resource to many different customers including the citizens of the First State, the Delaware General Assembly, various State and local public and private organizations, and approximately fifteen sub-grantee agencies. As a division of the Department of Safety and Homeland Security, the Office of Highway Safety (OHS) fulfills its mission through the implementation of public information/education and enforcement initiatives. OHS staff members are committed to maintaining and expanding our partnerships with agencies statewide, including the Delaware State Police, the Division of Alcohol and Tobacco Enforcement, municipal law enforcement agencies, the Delaware Department of Transportation, the Division of Motor Vehicles, State and County emergency medical services, the Department of Justice, the Courts, the Division of Substance Abuse and Mental Health, the Department of Education and other private citizen organizations, and the corporate community. We believe it is through these vital statewide alliances that effective outreach and implementation of safe driving practices by the motoring public will be accomplished. By focusing on the state’s identified highway safety priority areas, developing state-wide partnerships, and increasing public awareness of the importance of safe driving behaviors, the Office of Highway Safety, under the leadership and direction of Mrs. Jana Simpler, is striving to make Delaware’s roadways the safest in the country. OHS Deputy Director Lisa Shaw offers opening remarks at the 2009 Annual OHS Statewide Highway Safety Conference. She is flanked l to r by Dept. of Safety and Homeland Security Deputy Cabinet Secretary Elizabeth Olsen, NHTSA Region III Administrator Dr. Elizabeth Baker, and DE State Police Superintendent Colonel Robert Coupe. 4 Office Staff Jana Simpler, Director – Responsible for planning, organizing, and directing the operations and programs of the Office of Highway Safety in accordance with Federal and State rules, regulations, and guidelines. Monitors State and Federal legislation that impacts highway safety and the State of Delaware. Lisa Shaw, Management Analyst III – Responsible for monitoring and evaluation of approved highway safety projects, administration and distribution of federal funds to state, local, and private agencies and preparation of the State Highway Safety Plan; responsible for coordinating and organizing impaired driving countermeasures across the state, managing the statewide DUI Provider Program, and coordination of the State traffic records initiatives; manages the section 402, 2010, 410, 154 and 43608 programs under SAFETEA-LU. Performs duties as necessary as the agency DUI Program Coordinator, the Traffic Records Coordinator, and the Motorcycle Safety Coordinator. Andrea Summers, Management Analyst III – Responsible for the coordination of the annual Click it or Ticket campaign, the statewide seat belt survey, the Stop Aggressive Driving campaign and the distribution of funds received by the State under the Office of Juvenile Justice and Delinquency Prevention (OJJDP) Federal grant program; prepares the Annual Evaluation Report, and the administration of the Section 2011 and 405 grants. Performs duties as necessary as the agency Occupant Protection Coordinator, Aggressive Driving Coordinator, Pedestrian Safety Coordinator, and Youth Safety Programs Coordinator. Alison Kirk, Community Relations Officer – Responsible for dissemination of information regarding agency programs and events, coordination of public awareness campaigns and media events, and presentation of safety education programs for schools, businesses, and other State and local agencies. Serves as the official agency spokesperson and media liaison. Performs duties necessary as the agency Bicycle Safety Coordinator, Older Driver Issues Coordinator and Distracted Driving Issues Coordinator. Tim Li, Information Systems Support Specialist – Responsible for the administration of the network computer system, modification of existing programs and implementation of new programs as needed, and maintenance of the OHS website. Maintains internal and external equipment inventory. Performs duties necessary as the agency Webmaster. Bonnie Whaley, Accounting Specialist – Responsible for processing fiscal documents as required for the daily operations of the office. Manages the agency timesheets and serves as the agency liaison with the Department’s Human Resources Section. Serves as the agency captain for the State Employee Charitable Campaign (SECC). Anthony Alba, Operations Support Specialist – Responsible for ordering public information materials, coordinates distribution of materials to increase public awareness, and assists the Community Relations Officer with public information and education initiatives. Serves as the agency receptionist. 5 Roger Minner, Law Enforcement Liaison – Responsible for the coordination of law enforcement mobilizations throughout the grant year and for organizing law enforcement training opportunities (part-time position). Leia Dypsky, Russell Holleger, and Larry Kelley, Statewide Fitting Station Coordinators – Responsible for the coordination of the Office of Highway Safety’s four statewide Child Passenger Safety Fitting Stations, in cooperation with the Division of Motor Vehicles and Delaware State Police Troop 7 (part-time positions). Trish Bachman, Corporate Outreach Coordinator – Responsible for the development and implementation of traffic safety-related programming initiatives for and with our corporate partners (part-time position). L to R: Russell Hollger, Tim Li, Trish Bachman, Leia Dypsky, Larry Kelley, Jana Simpler, Bonnie Whaley, Lisa Shaw, Alison Kirk, Anthony Alba, and Andrea Summers. Not Pictured: Roger Minner 6 Planning & Administration Mission Statement: The Office of Highway Safety is committed to improving safety and security on Delaware roadways through the administration of federal highway safety funds, the collection and analysis of crash data, and the development and implementation of countermeasures to combat unsafe driving. The Delaware Office of Highway Safety, established in accordance with the Highway Safety Act of 1966, is a state agency dedicated to promoting safe travel throughout Delaware. The Office of Highway Safety is a division of the Department of Safety and Homeland Security. Through the administration of Federal highway safety funds, the Office employs a comprehensive approach to impacting each of the State’s identified priority areas. The majority of our programming efforts target the following six traffic safety priority areas:       Occupant Protection Impaired Driving Speeding and Other Aggressive Driving Behaviors Traffic Records Pedestrian Safety Motorcycle Safety 7 FY 2010 Initiatives Occupant Protection        Click It or Ticket Enforcement and Education Campaign Nighttime Seat Belt Enforcement Campaign Statewide Seat Belt Use Survey 2nd Annual Highway Safety Conference Child Passenger Safety Awareness Week (CPSAW) Child Passenger Safety Fitting Stations SAFETEA-LU Occupant Protection Incentive Grant Administration – Sections 405 and 2011 Impaired Driving          Checkpoint Strikeforce Impaired Driving Enforcement Campaign DUI Enforcement Mobilizations Safe Family Holiday Campaign Underage Drinking Prevention programs Drug Recognition Expert Program Traffic Safety Resource Prosecutor (TSRP) Position 2nd Annual Highway Safety Conference Federal Underage Drinking Prevention Program Administration (OJJDP) SAFETEA-LU Impaired Driving Transfer Sanction Program – Section 154 and Impaired Driving Incentive Grant Program – Section 410 Administration 8 Speed and Other Aggressive Driving Behaviors     April 2010 Delaware State Police Speed Initiative Memorial Day 2010 Speed Initiative Summer 2010 Stop Aggressive Driving Campaign 2nd Annual Highway Safety Conference Traffic Records  Implementation of the Traffic Records Coordinating Committee Strategic Plan  Restructuring the Automated Crash Report & Quality Control Assessment  Development of an Incident Locator Tool  Crash Analysis Reporting System (CARS)  Delaware Information Management for Emergency Services (DIMES) Project – EMS Data Information Network (EDIN) Upgrades  NHTSA Traffic Records Assessment  Development of a DMV Data Analysis Tool  Administration of Section 408 SAFETEA-LU Data Improvements Incentive Grant  2nd Annual Highway Safety Conference Delaware Governor Jack Markell signs bill banning texting and the use of hand held cell phones in July 2010. L to R: Representative Deborah Hudson, Debbie Eberly, RN, Representative Ruth Briggs-King, retired OHS Director Tricia Roberts, Representative Joe Miro, Ron Koch of AAA Mid Atlantic, Senator Karen Peterson, and bill sponsor Representative. Darryl Scott. 9 Pedestrian Safety     Walk Smart Awareness Campaign & Pedestrian Safety Awareness Efforts Participation on the Wilmington Area Planning Council (WILMAPCO) Walk Smart Stencil 2nd Annual Highway Safety Conference Motorcycle Safety      Motorcycle Safety Public Information and Education Campaign State Motorcycle Rider Education Committee NHTSA Tri-Regional Motorcycle Summit 2nd Annual Highway Safety Conference SAFETEA-LU Motorcycle Safety Incentive Grant Administration – Section 2010 OHS Share the Road billboard Corporate Outreach Program       Monthly Traffic Safety News Monthly Corporate Newsletter Articles Standing Order Materials Corporate Partners and Fleet Managers Meetings Corporate Outreach Awards Safe Family Holiday Mocktail Events 10 Young Driver Programs  Graduated Driver Licensing Parent Orientation Program  GDL Law Evaluation  DMV Teen Driver Workgroup Members of the State’s Teen Driver Committee who were named finalists for the Governor’s Team Excellence Award. L to R: Dean Betts (DOE), Karen Busby (Delmarva Broadcasting), Andrea Summers (OHS), Lt. Josh Bushweller (DE State Police), Jennifer Cohan (Director, DMV), Scott Vien (DMV), Lt. Governor Matthew Denn, State Senator David Sokola, Rhonda West (DMV), and State Senator Dori Connor. 11 State of Delaware FY 2010 Highway Safety Goals Core Outcome Measures 1. Traffic Fatalities – To decrease traffic fatalities 6% from the 2005-2007 calendar year average of 133 to 125 by December 31, 2010. a. Progress toward goal – 119 fatalities (2008 – 2009 CY Avg.) 2. Serious Traffic Injuries – To decrease serious traffic injuries 2% percent from the 2005-2007 calendar year average of 741 to 726 by December 31, 2010. (based on State Data) a. Progress Toward Goal – 667 serious injuries (2008 – 2009 CY Avg.) 3. Mileage Death Rate – To decrease the mileage death rate from the 20052007 calendar year average of 1.4 per 100 million vehicle miles traveled to 1.3 by December 31, 2010. a. Progress toward goal – 1.4 deaths/100 million miles (2008 CY) * CY FARS data not available 4. Rural Mileage Death Rate – To decrease the rural mileage death from the 2005-2007 calendar year average of 2.93 per 100 million vehicle miles traveled to 2.70 by December 31, 2010. a. Progress Toward Goal – 2.73 deaths/100 million miles for CY 2008 * CY FARS data not available 5. Urban Mileage Death Rate – To decrease the urban mileage death rate from the 2005-2007 calendar base year average of .76 per 100 million vehicle miles traveled to .70 by December 31, 2010. a. Progress toward goal - .75 deaths/100 million miles for CY 2008 * CY FARS data not available 6. Unrestrained Passenger Vehicle Occupant Fatalities – To decrease unrestrained passenger vehicle occupant fatalities 11% from the 2005-2007 calendar year average of 45 to 40 by December 31, 2010. a. Progress toward goal – 35 unrestrained fatalities (2008 – 2009 CY Avg.) 7. Alcohol Impaired Driving Fatalities – To decrease alcohol impaired driving fatalities 11% from the 2005-2007 calendar year average of 47 to 42 by December 31, 2010. a. Progress toward goal – 45 alcohol impaired fatalities (2008–2009 CY Avg.) 12 8. Speed Related Fatalities – To decrease speeding-related fatalities 14% from the 2005-2007 calendar year average of 43 to 37 by December 31, 2010. a. Progress toward goal – 40 fatalities (2008 – 2009 CY Avg.) 9. Motorcyclist Fatalities – To decrease motorcyclist fatalities 12% from the 2005-2007 calendar year average of 16 to 14 by December 31, 2010. a. Progress toward goal – 15 fatalities (2008 – 2009 CY Avg.) 10. Unhelmeted Motorcyclist Fatalities – To decrease unhelmeted motorcyclist fatalities 12% from the 2005-2007 calendar year average of 8 to 7 by December 31, 2010. a. Progress toward goal – 9 unhelmeted fatalities (2008-2009 CY Avg.) 11. Drivers Age 20 or Younger Involved in Fatal Crashes – To decrease drivers age 20 or younger involved in fatal crashes 17% from the 2005-2007 calendar year average of 24 to 20 by December 31, 2010. a. Progress toward goal – 20 fatalities (2008 – 2009 CY Avg.) 12. Pedestrian Fatalities – To reduce pedestrian fatalities 11% from the 20052007 calendar year average of 18 to 16 by December 31, 2010. a. Progress toward goal – 18 fatalities (2008 – 2009 CY Avg.) Core Behavior Measure 13. Seatbelt Use Rate – To increase statewide seat belt compliance 2 percentage points from the 2009 calendar year use rate of 88% to 90% by December 31, 2010. a. Progress toward goal – 91% statewide seat belt use rate Additional State Measure 14. Traffic Records – Short-term performance goals:  Coordinate the planning and development of the Section 408 application and TRCC (Traffic Records Coordinating Committee) Strategic Plan with the TRCC. Progress toward goal – ongoing, Section 408 application completed for FY 2010.  Assist the TRCC with the implementation of projects as outlined in the TRCC Strategic Plan. See below: o Support efforts by the Delaware Justice Information System (DelJIS) to re-tool the current automated crash reporting project (TRACS) and incorporate into the Law Enforcement Investigative Support Services (LEISS) suite of enforcement reporting tools (e-crash). Progress toward goal – Redesign of E-Crash is complete, tool has been implemented statewide and quality control assessment is nearly completed. 13 o Support efforts by the Division of Motor Vehicles in the creation of a DMV Data Mining Tool Progress toward goal – DMV is continuing to work on this project. o Support efforts by the Office of Emergency Medical Services to enhance the EMS Data Information Network (EDIN) Progress toward goal – The Delaware Information management for Emergency Service (DIMES) project is underway, Phase I has been completed and Phase II is in progress. o Support efforts by DelDOT to create a new locator tool to support the electronic crash data system currently in development by DelJIS Progress toward goal – Phase I of CARS has been developed and is in testing. Phase II deliverables are due in early FY 2011 with complete implementation in early 2011 anticipated. Long-range performance goal: Continue to support TRCC partners’ efforts to upgrade existing traffic records systems and efforts to identify additional resources to further aid in accurate, timely, and complete data analysis. o Progress toward goal – ongoing Activity measures (includes 402 subgrants and arrests made as part of mobilizations funded by 402 and 154) 1) Number of seat belt citations issued during grant-funded enforcement activities (grant activity reporting) 5,778 2) Number of impaired driving arrests made during grant-funded enforcement activities (grant activity reporting) 896 3) Number of speeding citations issued during grant-funded enforcement activities (grant activity reporting) 11,001   Unless otherwise indicated all measures based on FARS data. Goals listed in the HSP referenced Dec. 31, 2011 as the end date; that was an error. The goal end dates are Dec. 31, 2010. 14 Summary of Priority Areas Occupant Protection Overview Based on the Annual Statewide Observational Seat Belt Use Survey conducted in Delaware in June 2010, Delaware’s seat belt use rate is currently 91%, up from 88% in 2009. Delaware also remains above the national average of 85%. In Fiscal Year 2010 31% (71 of 22) of those motor vehicle occupants killed in motor vehicle crashes on Delaware roadways were not wearing seat belts, down significantly from 52% in FY 2009. In addition, of those 7,038 injured 321 (5%) were not wearing seat belts at the time of the crash. Based on crash data, the greatest percentage of crashes where the victims were not wearing their seat belts in CY 2009 occurred in Kent County. In the past several years, this was not the case. Historically, Sussex County has had the greatest number of unbelted victims. Seat Belt Use Rate 92% 90% 88% 86% 84% 82% 80% 2005 2006 2007 2008 2009 2010 Performance Goals 1) Seat Belt Use Rate - To increase statewide seat belt compliance 2 percentage points from the 2009 calendar year use rate of 88% to 90% by December 31, 2010. % use goal FY 2010 90% FY 2010 % actual 91% FY 2011 92% 2) Unrestrained Passenger Vehicle Occupant Fatalities – To decrease unrestrained passenger vehicle occupant fatalities 11% from the 2005-2007 calendar year average of 45 to 40 by December 31, 2010. Number of fatalities % decrease 2005 – 2007 CY Avg 45 15 2008 – 2009 CY Avg 35 23% Programming Efforts The Office of Highway Safety coordinated the following programming initiatives in an effort to reach our occupant protection goals for FY 2010:  Click It or Ticket (CIOT) Enforcement and Education Campaign The Office of Highway Safety coordinated our ninth annual Click it or Ticket highvisibility enforcement and education campaign in May of 2010. The initiative is designed to raise public awareness about the importance of seat belt use through coordinated enforcement and outreach activities. The Office of Highway Safety Corporate Outreach Coordinator implemented a month long initiative with our corporate partners to increase seat belt use among their employees. Additional outreach efforts included material distribution to libraries, schools, and colleges, messaging on coffee sleeves and pizza boxes, and the display of magnetic signage on law enforcement vehicles. Lastly, OHS coordinated both day and night time traffic safety checkpoints and patrols designed to ticket violators of the state’s seat belt law. Thirty law enforcement agencies participated in the two-week enforcement blitz across the state. Officers conducted 242 daytime saturation patrols and 174 night time patrols, as well as 11 checkpoints. The combined efforts of these law enforcement agencies resulted in 1,634 seat belt arrests, 81 child restraint arrests, 1,302 other traffic arrests, 23 drug arrests, the apprehension of 32 wanted persons, and arrest of 18 persons for DUI. OHS also coordinated the paid media component of the campaign, including the TV and radio spots, the billboard placements, and the print media as well. 2010 Click it or Ticket Flier  Nighttime Seat Belt Enforcement Campaign In February 2010, the Office of Highway Safety coordinated a mini Click it or Ticket campaign (one week) aimed specifically at increasing belt use among motorists on Delaware roadways at night. Crash data revealed that belt use is indeed lower at nighttime, despite the fact that the odds of being in a crash increase. In fact, only 23% of those killed in traffic crashes after 9 p.m. in 2009 were wearing seat belts. Enforcement tactics included stationary patrols in well lit areas, traffic safety checkpoints, and roving patrols where officers were on the lookout for aggressive driving violations. Collateral 16 educational materials included a flyer on nighttime belt use, table tents for our corporate partners, and posters. The paid media plan included television and radio spots. Seven law enforcement agencies participated in the initiative, which resulted in 384 seat belt violations, 25 child restraint violations, 424 other traffic arrests, and 46 criminal arrests. The Wilmington Police Department conducts a day-time Click It or Ticket Checkpoint.  Statewide Observational Seat Belt Use Survey 2010 In conjunction with the May 2010 Click it or Ticket campaign, the Office of Highway Safety coordinated seat belt use surveys at locations statewide. The surveys revealed that following the CIOT campaign belt use increased from 88% in 2009 to 91% in 2010. Delaware remains above the National average.  2nd Annual Highway Safety Conference In November 2009, the Office of Highway Safety hosted its second Highway Safety Conference. The more than 200 participants included law enforcement personnel of all levels, members of the judiciary, prosecutors, highway safety officials, driver education teachers, prevention specialists, and other highway safety partners. Occupant protection topics included: Increasing Seat Belt use Through Nighttime Enforcement Strategies and Creating Deterrence With Limited Budgets. 17  Child Passenger Safety Awareness Week (CPSAW) Initiative In September 2010, the Office of Highway Safety coordinated an education and enforcement initiative during National CPS Awareness Week. Twenty-two law enforcement agencies conducted over 1,000 hours of enforcement, and made 114 child restraint arrests and 905 seat belt arrests during saturation patrols and child restraint checkpoints. Throughout the week-long campaign, OHS participated in three community car seat checks, and checked twenty six child restraint seats as a way to educate the public about car seats and the availability of OHS’s fitting stations.  Child Restraint Fitting Stations The Office of Highway Safety presently has four child restraint fitting stations at locations across the state. Three are located at the Division of Motor Vehicles in Kent, Sussex, and New Castle Counties. In addition, OHS opened up a fourth Fitting Station in Sussex County at Delaware State Police Troop 7. At these locations, certified Child Passenger Safety Technicians assist parents and other caregivers with the correct installation of their car seats. In FY 2010, the Fitting Station personnel checked 1,966 car seats, a slight decrease from the 2,152 seats checked in FY 2009. 18  SAFETEA-LU Occupant Protection Incentive Grant Administration— Sections 405 and 2011 In FY 2010, the Office of Highway Safety was successful in qualifying for and receiving both Sections 405 and 2011 occupant protection incentive grants. The State of Delaware qualified for the FY 10 Section 405 funds by having certain occupant protection laws in place and by outlining a qualifying Click it or Ticket campaign. These funds supported the Click it or Ticket campaign, including paid media and enforcement activities. In addition, the State qualified for FY 2010 Section 2011 funds by having in place an unchanged compliant child passenger safety law which provides increased protection for older children. The FY 2009 Section 2011 funds were used to educate the public as allowed by Section 2011 guidelines by: funding fitting station personnel salaries, child passenger safety supplies, CPSAW 2010 paid media, and paid media to promote the fitting stations. As previously mentioned, the Fitting Station Coordinators in FY 2010 inspected 1,966 child passenger safety seats, additionally Fitting Station Coordinators provided 50 seats to low income families in FY 2010. In an effort to increase traffic to the Fitting Stations, particularly those in Kent and Sussex Counties, the FY 2010 Section 2011 funds will be used not only to support not only Fitting Station Salaries and Supplies but also a Child Passenger Safety Educator who will provide information on child safety seats to expectant parents at southern Delaware hospital pre natal classes and direct them to the Fitting Stations. Evaluation Based on the Statewide Observational Seat Belt Use Survey conducted in June 2010, Delaware’s seat belt use rate is currently 91%, up from 88% in 2009. According to the National Occupant Protection Use Survey (NOPUS), the national seat belt use rate is 85%, thus for the seventh year in a row, Delaware’s use rate for seat belts has exceeded the national use rate. Based on preliminary DE State data, in FY 2010, there were 56 motor vehicle occupant deaths. Of those 56, 20 (36%) were not wearing their seat belt at the time of the crash. 19 Impaired Driving Overview In FY 2010, Delaware identified impaired driving as a priority area based on the number of alcohol-related crash fatalities. In FY 2010, 32 of 103 crash fatalities (31%) were alcohol-related. This is a decrease from CY 2009, when 48 of 118 crash fatalities (41%) involved alcohol. In FY 2010 the alcohol-related fatality rate was 0.36 per 100 million vehicle miles traveled. This is a decrease from CY 2009, when the rate was 0.55. Further crash analysis indicates males are more than three times as likely to be killed in an alcohol-related crash. Seventy-seven percent (77%) of alcohol-related fatalities were males; 30% of those males were between 21-34 years old. In addition, males in that age group are nearly twice as likely to suffer serious injury as a result of an alcohol-related crash. Alcohol Related Fatalities Alcohol Related Fatality Rate per 100 million VMT 140 0.6 120 0.5 100 0.4 Total Fatalities 80 Alcohol Related Fatality Rate per 100 million VMT 0.3 60 Alcohol Related Fatalities 40 0.2 0.1 20 0 0 FY 2008 FY 2009 FY 2010 FY 2008 FY 2009 FY 2010 Performance Goals Alcohol Impaired Driving Fatalities – To decrease alcohol impaired driving fatalities 11% from the 2005-2007 calendar year average of 47 to 42 by December 31, 2010. Number of fatalities 2005 – 2007 CY Avg 2008 – 2009 CY Avg 47 45 4% % decrease 20 Programming Efforts The Office of Highway Safety coordinated the following programming initiatives in an effort to achieve our impaired driving prevention goals for FY 2010:  Checkpoint Strikeforce (CPSF) Delaware once again participated in this regional impaired driving prevention program initiated by the NHTSA Region 3 office. In the beginning of FY 2010 (October – December 2009), OHS refocused its efforts, conducting extensive problem identification, locating high incidence roadways and identifying the appropriate law enforcement agencies to conduct enforcement. In a cooperative agreement with Delaware’s Department of Justice, the Attorney General continued to grant statewide arrest authority to 55 officers from eight New Castle County law enforcement agencies. These agencies work cooperatively to form the New Castle County Taskforce and conduct multijurisdictional checkpoints within their county. In Kent and Sussex Counties, for the third year in a row, specific agencies were identified based on the crash data and continue to work independently. Delaware had 24 participating agencies that conducted 78 checkpoints, resulting in 472 DUI arrests and more than 43,000 vehicle contacts in the beginning of FY 2010. After a break during the spring months, the revamped program picked up steam again in July 2010, and thus far, the beginning of year nine of CPSF has shown outstanding results. By the end of September, 35 checkpoints had been conducted, resulting in 264 DUI arrests and more than 28,000 vehicle contacts. In addition, 81 fugitives were apprehended, 100 drug arrests were made, 95 felony arrests were made, 4 stolen vehicles were recovered, and 1,100 other arrests were made. But most importantly, the refocused enforcement has shown dramatic decreases in alcohol-related fatalities. During July-September 2010, alcohol-related fatalities are at 24% of the total, compared to 46% during that same time period last year! Delaware State Police Troop 7 participates in the CPSF campaign. 21  Drug Recognition Expert (DRE) Program Delaware became the 41st state in the nation to offer the DRE program on April 9, 2005. Eight trained DRE officers represent the Delaware State Police, New Castle County Police, Newark Police, and Dover Police. In FY 2010 these officers completed 11 enforcement evaluations, bringing Delaware’s total to 147. Officers are routinely called to provide this service, but due to the lack of available trained DRE officers, there are many instances when a DRE cannot respond. To manage the increase in potential drug-impaired driving cases, as well as officer interest in the program, Delaware is developing protocol to identify officers for DRE program. The first step is the ARIDE (Advanced Roadside Impaired Driving Enforcement) program. Applications are currently being accepted for the first ARIDE course, scheduled for December 16, 2010. Successful graduates of the ARIDE course will be considered for the first in-state DRE school. Two DRE officers successfully completed the DRE Instructor course and the ARIDE Instructor course.  Traffic Safety Resource Prosecutor (TSRP) Position In early FY 2008, Deputy Attorney General Sean Lugg assumed the responsibilities of the Traffic Safety Resource Prosecutor in Delaware. Sean assists with vehicular assault and vehicular homicide cases statewide, while also investigating other traffic-related court cases. He keeps the Office of Highway Safety staff, law enforcement, and other partners current on relevant case law. He provides research and information for potential highway safety legislation, such as mandatory motorcycle helmet use and changes to Delaware’s ignition interlock law. Sean meets regularly with the Office of the Chief Medical Examiner and the Delaware State Police Crime Lab to mediate blood testing issues, with law enforcement regarding discovery and trial issues, and with OHS staff to keep it apprised of current programming initiatives. Sean has also been instrumental in the planning the second statewide highway safety conferences, as well as being invited to conduct a mock trial at the 2010 Annual Lifesavers Conference. In FY 2010, he reorganized the statewide DUI Taskforce, with meetings to begin in FY 2011. Sean is also working with the Delaware Superior Court to develop a DUI Court model. In addition, Sean regularly conducts a variety of training initiatives. These include Basic DUI Issues for Prosecutors, a component of each SFST course, DUI Training for Law Enforcement, Trial Technology, Basic Trial Advocacy, and Checkpoint Case Law Review and Trial Tips.  DUI Enforcement Mobilizations OHS coordinated three impaired driving enforcement mobilizations during the 2010 fiscal year. The impaired driving mobilizations were held November 25 – December 31, 2009 (Christmas/New Year’s), January 9 - February 7, 2010 (NFL Playoffs/Superbowl), March 13 – March 20, 2010 (St. Patrick’s Day), and August 20 – September 6, 2010 (National Crackdown). A total of 33 agencies worked more than 4,900 hours, yielding 285 DUI arrests, 177 seat belt arrests, and more than 4,000 various other arrests.  Safe Family Holiday Campaign OHS implemented its 12th annual comprehensive education and enforcement campaign over the 2009 holiday season. Paid media for this campaign included DUI prevention radio and television advertising, magazine and billboard ads, distribution of anti-drinking and driving messages on Christmas tree tags, distribution of safe party planning booklets, direct distribution of materials to corporate partners, mocktail parties, and distribution of 22 HERO campaign materials, urging citizens to “be a hero, be a designated driver.” In addition, OHS placed a DUI Victim’s tree in the lobby of each DMV building statewide, using green and red light bulbs to illustrate the number of alcohol-related crash injuries and fatalities during the holiday season. The enforcement component of the campaign included 13 checkpoints and nearly 270 saturation patrols conducted by 33 law enforcement agencies statewide between Thanksgiving and New Year’s Eve. Hero Campaign materials displayed at Jimmy’s Grille  Underage Drinking Prevention OHS launched its Underage Drinking Prevention campaign entitled Under 21. Think. Don’t Drink., in April for which Delaware Governor Jack Markell recorded a radio spot urging parents to talk to their children about the dangers of alcohol use. These ads were supplemented with matching shuttle bus and movie theatre ads followed by the launch of a video contest in September. Awards were given out in FY 2011. Summertime enforcement described above complemented the awareness efforts. The underage drinking prevention mobilization consisted of saturation patrols and Cops In Shops details conducted between June 6 - 12, to target underage drinking activities at the start of the summer season in Delaware. Three agencies in the resort area worked nearly 36 hours of overtime enforcement in these two weeks, yielding 15 underage drinking-related arrests, 1 adult DUI arrest, and 21 other arrests. In addition, the Community Traffic Safety Program coordinators provided educational and demonstration sessions at area high schools throughout the fiscal year. Educational activities including the use of mock crashes, the SIDNE, and Fatal Vision Goggles were provided. These interactive sessions have proven successful with middle and high school students. Materials were developed to reach parents with critical information regarding their children and the problem of underage drinking. 23 OHS also was invited to sit on the newly formed Delaware Advisory Council for the Strategic Prevention Framework – State Incentive Grant (SPF-SIG). SPF-SIG funding is provided by the US Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention (SAMHSA/CSAP). The Delaware SPF-SIG is a cooperative agreement between the Office of the Governor of the State of Delaware and SAMHSA/CSAP. Delaware’s Department of Health and Social Services, Division of Substance Abuse and Mental Health (DHSS/DSAMH) administers the SPF-SIG on behalf of the Governor. The purpose of the SPF-SIG program is to provide funding to States in order to: Prevent the onset and reduce the progression of substance abuse, including childhood and underage drinking; Reduce substance abuse-related problems; and Building prevention capacity and infrastructure at the state and community-level.  Second Annual State of Delaware Highway Safety Conference In FY 2010, the Office of Highway Safety funded its second Highway Safety Conference. The more than 200 participants included law enforcement personnel of all levels, members of the judiciary, prosecutors, highway safety officials, driver education teachers, prevention specialists, and other highway safety partners. Impaired driving sessions included Drugged Driving Enforcement Tactics, Case Review and Legal Updates, Delaware Treatment Providers and Their Role in Preventing DUI Crashes, Mobile Video Recorders and Benefits to Law Enforcement, DUI Toxicology: Evidentiary Issues, and ALR/DMV Administrative Hearings for DUI Cases. Dr. Elizabeth Baker addresses attendees at the 2nd Annual Highway Safety Conference. 24  SAFETEA-LU Impaired Driving Transfer Sanction Program Administration – Section 154 In FY 2010, the Office of Highway Safety was responsible for administrating Section 154 transfer sanction funds. Specific programming initiatives included overtime for law enforcement agencies, updating public awareness materials, providing DUI enforcement equipment to area police agencies, funding a Traffic Safety Resource Prosecutor, and providing training for law enforcement, prosecutors, and the judiciary. Evaluation Through comprehensive efforts including high-visibility enforcement initiatives, the purchase of impaired driving enforcement equipment, and distribution of public information and education materials, Delaware works to reduce the incidence of impaired driving on our roadways. There was a decrease in alcohol-related fatalities from the CY 2009 levels (41% of all fatalities) to 31% in FY 2010. We believe that by continuing our comprehensive strategies, including sustained enforcement efforts like Checkpoint Strikeforce, we can again realize reductions in alcohol-related fatalities in the years to come. Impaired driving programming efforts will continue to be closely monitored and evaluated for effectiveness. 25 Speed and Other Aggressive Driving Behaviors Overview The Office of Highway Safety determined that aggressive driving crashes were a major contributor to the state’s fatal crash picture in the late 1990’s. Since that time, OHS has focused our enforcement and outreach efforts on reducing the top four aggressive driving behaviors that contribute to crashes: speeding, failure to yield, red light violations, and stop sign violations. By focusing more narrowly on the issue of speeding over the 2008 and 2009 Calendar Years, OHS and its law enforcement partners were able to make some progress, finally decreasing speed involvement in fatal crashes down to 13% of the total. In FY 2010, that number dropped even further down to 8% (7 of 93). Please see below the data reference the percentage of fatal crashes where the primary contributing circumstance is speed: 133 140 120 118 106 106 102 100 Total Fatal Crashes 80 Percentage of Speeding Related Fatal Crashes 60 40 28 25 16 20 13 10 0 2005 2006 2007 2008 2009 However, failure to yield the right of way, as opposed to speed, was revealed as a bigger cause of fatal and injury crashes during CY 2009 and FY 2010. Overall aggressive driving behaviors decreased in FY 2010 (from 42% of all fatal crashes in FY 2009 to 34%) but are still posing a significant highway safety issue. Seeing this trend early in FY 2010 after an analysis of both speed and aggressive driving crash data, OHS chose to supplement grant funded speed enforcement with a special speed mobilization in April and a comprehensive enforcement effort focusing on all aggressive driving behaviors, from June through September. Enforcement was scheduled between the hours of noon and 11 p.m. as these were the times of the day when most of the aggressive driving crashes were occurring. Performance Goal Speed Related Fatalities – To decrease speeding-related fatalities 14% from the 2005-2007 calendar year average of 43 to 37 by December 31, 2010. Number of fatalities % decrease 2005 – 2007 CY Avg 43 2008 – 2009 CY Avg 40 7% 26 Programming Efforts The Office of Highway Safety coordinated the following programming initiatives in an effort to reach our speed and other aggressive driving prevention goals for FY 2010:  April 2010 Delaware State Police Speed Initiative The Delaware State Police conducted a speed enforcement initiative during the entire month of April. Troopers worked more than 500 hours conducting roving patrols and team enforcement activities, using unconventional vehicles when appropriate. In 30 days, Troopers arrested 858 motorists for speeding, apprehended 2 wanted individuals, made 1 DUI arrest as well as nearly 120 arrests for other violations.  Memorial Day 2010 Speed Enforcement Effort Law enforcement agencies conducted enforcement patrols to reduce speed related crashes on the most heavily traveled roadways during this particular holiday weekend. The three law enforcement agencies (the Delaware State Police, New Castle County Police and Milford Police) collectively they worked 58 hours of enforcement, issued 318 speeding citations, made 1 DUI arrest, apprehended 1 wanted person, and made 97 other traffic arrests.  Summer 2010 Stop Aggressive Driving Enforcement Mobilization In June 2010, the Office of Highway Safety kicked off the fifth annual Stop Aggressive Driving campaign aimed at reducing not only speed-related crashes but also those caused by other aggressive driving behaviors. The statewide enforcement effort included the following components:  Overtime enforcement funds for eleven police agencies including the Delaware State Police;  Use of team enforcement and unconventional vehicles where appropriate; and  Identification of high speed-related crash roadways by OHS to direct all enforcement to those roadways Throughout the summertime campaign, law enforcement officers had arrested 3,088 motorists for speeding, 241 for other aggressive driving behaviors and 17 motorists under Delaware’s Aggressive Driving statute (which requires officers to observe 3 specified 27 traffic violations in a single occurrence). During the more than 2,400 hours of enforcement, officers also made 249 seat belt arrests, 10 DUI arrests, and 27 criminal arrests. In addition, OHS included an extensive media and public outreach component to heighten awareness of the enforcement initiative. Paid media was placed on television, radio, billboards, print media, transit, and the internet. For the first time an online aggressive driving survey was developed in connection with the campaign. Visitors to the OHS website could take the survey and discover their “aggressive driver profile”. Other media efforts included live radio interviews, and the distribution of posters, fliers, and table tents. Materials were available in English and Spanish.  2nd Annual Highway Safety Conference In FY 2010, the Office of Highway Safety funded its second Highway Safety Conference. The more than 200 participants included law enforcement personnel of all levels, members of the judiciary, prosecutors, highway safety officials, driver education teachers, prevention specialists, and other highway safety partners. Aggressive driving sessions included: Investigating Techniques at Signalized Intersections, Police Pursuit/Safety Tactics, and Taking Back our Highways: Speed Management Strategies. Evaluation As indicated above, 34% of the fatal crashes in FY 2010 were attributed to aggressive driving behaviors. To date in CY 2010, of the 76 fatal crashes that have occurred, 18% have been attributed to speeding. While this is higher than CY 2009, we hope to address this trend during the holiday season by adding aggressive driving enforcement to our traditional DUI patrols and checkpoints. We are hopeful that continued enforcement will have an impact on these numbers prior to the end of CY 2010. Flier in Spanish for Stop Aggressive Driving campaign 28 Traffic Records/Safety Management Systems Overview Accurate, complete, and timely traffic safety data is the cornerstone of the state’s highway safety program. Efforts are currently underway to make improvements and upgrades to existing records systems to ensure that data used in resource allocation decision making is as accurate as possible. FY 2010 efforts included the restructuring of the automated crash report (E-Crash) to incorporate it into the DelJIS’ Law Enforcement Investigating Support System (LEISS) suite of reporting tools; development of a new incident locator tool; development of a new crash reporting system in response to E-Crash called CARS (Crash Analysis Reporting System) for improved problem identification; development of a new pre-hospital care reporting system DIMES (Delaware Information Management for Emergency Service); review, analysis, and on-going linkage of CODES data (Crash Outcome Data Evaluation System); and development of a DMV data analysis tool. Data driven problem identification remains a key function of the Office of Highway Safety. In order to ensure that the federal funds received by the State of Delaware are allocated in an efficient and effective manner, it is critical to review as much highway safety data as possible to determine the types of crashes that are occurring, where and when they are occurring, and identify our priority areas and target audiences. Performance Goals Short-Term Performance Goals:        Continue implementation of the TRCC Strategic Plan and projects outlined for improvements to Delaware’s data systems, including development of the Section 408 grant application. Restructuring of E-Crash, the automated crash reporting system and electronic ticket module. Development of the new incident locator tool to be used within E-Crash. Development of a user’s manual and data dictionary for E-Crash users. Development of a data analysis tool for DMV to enhance their querying capabilities of the driver and vehicle files. Development of CARS, an improved problem identification analysis and mapping tool. Development of the DIMES reporting tool for the Delaware Office of EMS replace the current EDIN system. Long-Range Performance Goal: Continue to support TRCC partners’ efforts to upgrade existing traffic records systems and efforts to identify additional resources to further aid in accurate, timely, and complete data analysis. 29 Programming Efforts The Office of Highway Safety coordinated the following initiatives in an effort to reach our traffic records goals for FY 2010:  Implementation of the TRCC Strategic Plan In FY 2010 OHS continued to implement the updated Traffic Safety Information System Strategic Plan and goals of the TRCC. The plan outlines each of the six information systems’ (crash, roadway, vehicle, driver, enforcement/adjudication, and injury surveillance) status, goals/objectives (if appropriate), and performance measures (if appropriate). The plan outlines specific traffic records improvement projects in place as well as plans for future initiatives to improve the consistency, accuracy, and timeliness of all data related to crashes.  Restructuring the Automated Crash Report and Quality Control Assessment The State of Delaware implemented Electronic Crash Reporting System (E-Crash) in December 2009. Throughout FY 2010 the system has been evaluated and restructured as necessary to make it more user-friendly. A quality assessment and control evaluation is currently being conducted to ensure accuracy of information and to determine deficiencies, as well as training needs. The study should be completed in early FY 2011.  Development of an Incident Locator Tool The development of a new crash reporting system has created a need for a new Incident Locator Tool (ILT) to enable law enforcement officers to accurately locate crashes along the Delaware roadway network. The ILT, developed by DelDOT, will be incorporated into E-Crash. The tool will capture longitude and latitude coordinates, road names, route numbers, roadway milepoints and generate a literal description to be stored as part of the crash report. This tool was deployed in December 2009.  Crash Analysis Reporting System (CARS) The development of E-Crash has also generated a need for DelDOT to update their crash data and analysis system. DelDOT is currently developing CARS (Crash Analysis Reporting System) to replace their Safety Data Management (SDM) system. CARS will allow users to analyze crash data spatially in addition to their traditional reporting methods. The system will integrate crash data with DelDOT’s roadway inventory data allowing for generation of crash rate information and other reports needed for the Highway Safety Improvement Plan (HSIP), safety decision making, and resource allocation. Phase I of CARS was completed in FY 2010 and is currently being tested. Phase 2 deliverables are due in early FY 2011, with completion planned for early January 2011.  Delaware Information Management for Emergency Services (DIMES) OEMS is currently working to upgrade the statewide EDIN system from its PowerBuilder platform to support the longevity and sustainability of statewide injury data collection. The new EMS data system, called DIMES (Delaware Information Management for Emergency Services), will have an open, scalable architecture and support standards which are key to streamlined processing and data exchange. The system will further 30 provide a secure method of collecting pre-hospital data, extracting existing data, and exporting or sharing data for strategic planning and process improvement initiatives. The program is being designed to be NEMSIS certified.  Development of a DMV Data Analysis Tool DMV is currently developing a secure data mining tool in order to allow Department of Safety and Homeland Security colleagues to analyze various DMV data scenarios that may occur multiple times throughout the year. DMV will also utilize this tool to pull specific data for their various investigations. This will reduce the time spent by DMV application programmers in developing "one time only" data retrieval applications in order to support the Department of Safety and Homeland Security requirements.  Administration of SAFETEA-LU Data Improvements Incentive Grant The TRCC Core Team and data contractor met repeatedly over the course of the year to prepare the FY 2010 Section 408 application to NHTSA. The grant application was developed from the state’s Traffic Safety Information System Strategic Plan. The Plan is Delaware’s blueprint for improving safety via data improvements on Delaware roadways.  NHTSA Traffic Records Assessment NHTSA conducted a Traffic Records Assessment in Delaware March 8-12, 2010. Overall, the assessment team commended Delaware’s progress since the 2005 Traffic Records Assessment. The assessment team reported that Delaware is one of just a few states to receive a “good” rating on all seven of FMCSA’s State Safety Data Quality Measures as most of our analytic needs are satisfied by current resource levels and applications, and Delaware crash data is nearly 100% real-time. The major recommendations included adding the Alcohol Initial Impairment Report to the E-Ticket and E-Crash applications, promoting closer cooperation among traffic safety groups and health organizations, continuing the development of the Division of Motor Vehicle’s web-based data mining tool, establishing uniform data submission standards among inpatient and emergency hospital data, and providing technical assistance to local metropolitan planning organizations.  2nd Annual Highway Safety Conference In FY 2010, the Office of Highway Safety funded its second Highway Safety Conference. The more than 200 participants included law enforcement personnel of all levels, members of the judiciary, prosecutors, highway safety officials, driver education teachers, prevention specialists, and many others. Traffic Records sessions included The Real ID Act: Implications for Law Enforcement; DDACTS – Data Driven Approaches to Crime and Traffic Safety – A Model for Improving Both Crime and Crash Rates; and the ECrash Demonstration and Question/Answer Session. 31 Capt. Howard Hall, Baltimore Co. Police, and Retired Capt. Bill Alexander, Delaware State Police present the DDACTS session at the 2nd Annual Highway Safety Conference. Evaluation The State of Delaware continues to make great progress in improving the collection and analysis of crash data and we are pleased to note that all of the FY 2010 short-range traffic records goals were achieved or are underway. The TRCC continues to guide the efforts intended to improve the collection of data, including the development and implementation of a new automated crash report. Statewide use of the new electronic reporting system, ECrash, will greatly improve access to the data and reduce officer time spent on data collection and reporting, creating more timely, accurate, and complete crash data. These tools are key to highway safety countermeasures selection and resource allocation decision making. 32 Pedestrian Safety Overview In FY 2010, pedestrian fatalities accounted for 20% (21 of 103) of Delaware’s total fatalities. This number represents a significant increase from 13% (16 of 119) in FY 2009. Seventy-five percent (15) of these crashes occurred in New Castle County, 20% (4) in Sussex County, and 5% (1) in Kent County. Enforcement efforts were focused in each county as appropriate. Forty percent (8) of pedestrian fatalities involved drug or alcohol impairment and 40% (8) of all pedestrian fatalities were between the ages of 25-54. Sixtyfive percent (13) occurred in low-light conditions (at dusk or dawn), or after dark. Sixteen of the pedestrians were found by fatal crash investigators to be at-fault either walking or running in front of the vehicle that struck them. Enforcement efforts were conducted in the evening, late night, and early morning hours to specifically target the at-risk populations. This year efforts were focused to provide public information and education materials to the corporate community, and to update the look of the Walk Smart campaign and increase visibility through the use of transit signage. Pedestrian Fatalities 150 100 Fatalities 50 Pedestrian fatalities 0 FY FY FY FY FY 2006 2007 2008 2009 2010 Performance Goals Pedestrian Fatalities – To reduce pedestrian fatalities 11% from the 2005-2007 calendar year average of 18 to 16 by December 31, 2010. Number of fatalities % decrease 2005 – 2007 CY Avg 2008 – 2009 CY Avg 18 18 0% 33 Programming Efforts The Office of Highway Safety coordinated the following programming initiatives in an effort to reach our pedestrian safety goals for FY 2010:  Walk Smart Awareness Campaign & Pedestrian Safety Awareness efforts During FY 2010, the Office of Highway Safety’s Corporate Outreach Coordinator and the Community Traffic Safety Program Coordinators (CTSP) provided statewide pedestrian safety presentations and exhibits at health and safety fairs statewide. The programs highlighted Delaware’s pedestrian traffic laws, safety guidelines for protecting oneself, and additional awareness tips for motorists. Presentations were conducted for area elementary and middle schools, businesses statewide, law enforcement officers, and other safety professionals. The New Castle County CTSP also assisted Newark Police in educating returning students to the University of Delaware by providing information and handout materials at a Pedestrian Safety education initiative on one of the main crossing areas in the city/University area. Transit signage used in Walk Smart Awareness Campaign to encourage use of crosswalks by pedestrians.  Participation on the Wilmington Area Planning Council (WILMAPCO) The New Castle County CTSP sits on WILMAPCO attending monthly meetings as well as its Non-motorized Transportation Working Group. WILMAPCO is the regional transportation planning agency for Cecil County, Maryland and New Castle County, Delaware. It is a federally required Metropolitan Planning Organization (MPO) charged with planning and coordinating how to invest federal transportation agencies, state and local governments and the public to ensure that transportation investments will satisfy the needs of residents and employers. The WILMAPCO Nonmotorized Transportation Working Group advocates the creation and funding a safe, direct network of bicycle and pedestrian facilities through the region. State and local government representatives, bicycle, greenway and pedestrian organizations and advocates come together to coordinate their work through this group. The group reviews bicycle and pedestrian plans, programs and policies and advises WILMAPCO staff, committees, Council and member agencies on the Transportation Improvement Program and Metropolitan Transportation Plan by identifying non-motorized travel needs, incorporating these needs into additional plans and projects and prioritizing non-motorized transportation projects. 34  Walk Smart Stencil The Kent/Sussex CTSP Coordinator created a Walk Smart Stencil that can be applied on sidewalks and private driveways to remind pedestrians where and how to walk safely. The Delaware River and Bay Authority Police Department plans to use this stencil at its facilities during FY 2011.  2nd Annual Highway Safety Conference In FY 2010, the Office of Highway Safety funded its second Highway Safety Conference. The more than 200 participants included law enforcement personnel of all levels, members of the judiciary, prosecutors, highway safety officials, driver education teachers, prevention specialists, and other highway safety partners. The pedestrian safety sessions included: Bicycle and Pedestrian Safety Strategies and Pedestrian Safety Enforcement: A Model for Successful Enforcement Initiatives. Evaluation There was a significant increase in pedestrian fatalities from FY 2009 (13%) to FY 2010 (20%). OHS is also partnering with the Delaware Department of Transportation as part of the statewide Strategic Highway Safety Plan to address the multiple factors involved in this increase including better striping, and pedestrian signaling as well as messaging. Media messages are targeted to address causal trends in pedestrian crashes. In addition, we partner with law enforcement agencies with identified pedestrian issues and provided pedestrian safety enforcement funds where appropriate. With help from our partners, we will continue to strive to meet the pedestrian safety goals outlined in our Highway Safety Plan. The Walk Smart Stencil 35 Motorcycle Safety Overview In FY 2010, motorcycle fatalities accounted for 7% (7 of 103) of all traffic crash fatalities. This is a decrease from 12% (14 of 118) in CY 2009. Helmet use in fatal motorcycle crashes increased in FY 2010, to 71% (5 of 7), compared to 28% (5 of 18) in CY 2009. During this fiscal year, alcohol was a factor in 37% of these fatal crashes. Also, in FY 2010, excessive speed contributed to 63% of fatal motorcycle crashes. In CY 2009, the Delaware Division of Motor Vehicles reported the death rate for motorcyclists as 5.71 per 10,000 registrations. This is a decrease from CY 2008, when the death rate for motorcyclists was 6.49 per 10,000 registrations. This is still considerably higher than the death rate for all vehicles, which was 1.43 per 10,000 registered vehicles. Motorcycle Fatalities 140 120 100 80 60 40 20 Motorcycle Helm et Use 71% Total Fatalities 44% Motorcycle Fatalities 31% 0 FY 2008 FY 2009 FY 2010 Percent of Helmet Use Graph 1: Motorcycle fatalities compared to total fatalities FY 2008 FY2009 FY 2010 Graph 2: 5 of motorcycle helmet use in fatal crashes Performance Goals Motorcyclist Fatalities – To decrease motorcyclist fatalities 12% from the 2005-2007 calendar year average of 16 to 14 by December 31, 2010. Number of fatalities 2005 – 2007 CY Avg 2008 – 2009 CY Avg. 16 15 6% % decrease 36 Programming Efforts The Office of Highway Safety coordinated the following programming initiatives in an effort to reach our motorcycle safety goal for FY 2010:  Public Information and Education Campaign OHS developed paid media materials targeting both motorcyclists and motorists. These materials encouraged motorcyclists to wear all appropriate safety gear, to be alert, and to never drive impaired. Motorists were encouraged to be alert for motorcycles and to share the road. Materials include a billboard advertisement, which was placed in fourteen locations statewide, in areas identified as high crash locations. In addition, a brochure was developed and placed in various motorcycle retail stores, distributed at safety fairs statewide, and provided to our partners on the Motorcycle Rider Education Committee for distribution at various motorcycling events. Bumper stickers were also designed and distributed through various channels. OHS coordinates the filming of a new motorcycle safety PSA featuring State Representative Dan Short as the motorcyclist.  Motorcycle Rider Education Committee OHS continues to be an active member of the Motorcycle Rider Education Committee, cochaired by State Senator Bruce Ennis and State Representative Daniel Short. The committee is comprised of members from the Division of Motor Vehicles (DMV), members of ABATE, motorcycle retail shop owners, the Dover Air Force Base safety office, and other motorcycle enthusiasts. The committee plays an active role in coordinating motorcycle safety events throughout the year, including a Legislator’s Ride, a Fourth of July parade, and other events designed to raise awareness. Both DMV and OHS participate on this committee to ensure adequate availability of Novice and Experienced Rider Education programs. Currently, DMV coordinates the MSF-approved safety courses. 37  NHTSA Tri-Regional Motorcycle Summit The National Highway Traffic Safety Administration’s Regions 3, 5, and 7 co-hosted a motorcycle safety summit in Columbus, Ohio August 18-19, 2010. The summit included representatives from 18 states and offered an opportunity to share best practices for enforcement, education efforts, and increasing the number of properly trained motorcyclists with valid endorsements. The summit also provided a national overview, providing states with a broad perspective of motorcycle safety issues. Participants included highway safety professionals, motorcycle safety training coordinators, and law enforcement.  SAFETEA-LU Motorcycle Safety Incentive Grant Administration— Section 2010 In FY 2010, the Office of Highway Safety was successful in qualifying for and receiving a Section 2010 motorcycle safety incentive grant. The State of Delaware qualified for the FY 10 Section 2010 funds by having conforming motorcycle rider training courses and motorcycle safety programs. These funds were used to develop new media materials and to purchase public information and education materials. Finally, paid media advertisements targeting motorists were placed in high-crash locations statewide.  2nd Annual Highway Safety Conference In FY 2010, the Office of Highway Safety coordinated its second Highway Safety Conference. The more than 200 participants included law enforcement personnel of all levels, members of the judiciary, prosecutors, highway safety officials, driver education teachers, prevention specialists, and other highway safety partners. The motorcycle safety sessions included Motorcycle Enforcement Strategies, Police Pursuit/Safety Tactics, and Taking Back Our Highways – Speed Management Strategies. Lt. James Halvorson, New York State Police, discusses motorcycle enforcement strategies. 38 Evaluation There was a decrease in motorcycle fatalities during this fiscal year, from 12% in CY 2009 to 7% in FY 2010. At the conclusion of FY 2009 we refocused our enforcement plan in an effort to reach our goal during this fiscal year. Law enforcement agencies were identified based on crash data, to receive enforcement funds to specifically target motorcycleinvolved traffic infractions. Enforcement is directed in high-crash locations as well as to areas where motorcyclists are known to congregate. Agencies are directed to use speed enforcement as their primary tool, to use in-car video systems to photograph tag numbers of fleeing motorcycles, to look for signs of impaired riding, to look for equipment violations, and to use team enforcem