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Alico Integration: Co-branding Implementation Guidelines Version 1, November 2, 2010 Co-branding Implementation Guidelines Contents Section 1: The Brand Introduction......................................................... 1 Writing Principles................................................ 2 The Brand Center................................................ 3 Section 2: The Basic Design Elements Introduction......................................................... 4 Basic Design Elements........................................ 5 Logo..................................................................... 6 Clear Space.......................................................... 7 Regional Logos.................................................... 8 Identity Band....................................................... 9 Signature/Slug.................................................. 12 Color................................................................... 13 Typography........................................................ 14 Photography...................................................... 17 Snoopy............................................................... 20 Graphic Grid...................................................... 23 Section 3: Application Introduction....................................................... 24 Brochures and Collateral.................................. 25 Business Cards................................................... 30 Letterhead......................................................... 32 Envelopes.......................................................... 35 E-mail................................................................. 36 Forms................................................................. 37 Signage.............................................................. 38 PowerPoint®...................................................... 39 Addendum Co-branding Implementation Guidelines The Brand: Introduction MetLife values our reputation as financially stable, knowledgeable and easy to do business with. Here, in the Co-branding Implementation Guidelines, you’ll find how we’ll make our communications consistently look, sound and feel like MetLife. You will see that these latest guidelines are not very different from the ones with which you are already familiar. The revisions represented here both respect and take advantage of the brand-building work already under way. This document gives guidance on the core parts of our marketing and communications activities. If you have any questions, or feel you need additional advice or guidance, please contact Global Brand and Marketing Services. Co-branding Implementation Guidelines We make sure that the benefits of a product or offering are clear to the customer. While we are financial experts, our customers are not necessarily financial experts. Therefore, we do not use jargon. Clear language helps create trust. We are optimistic, offering solutions, not problems. We do not use scare tactics. The Brand: Writing Principles Together graphics and copy help communicate that MetLife is intelligent, understandable and easy to do business with. The words we use are as important as the way we look. Yet, speaking in many languages and to various cultures, we, as a global brand, must be sensitive to the differences across the many societies in which we do business. But wherever we do business, MetLife is clear, consistent and correct. •  e make sure that the benefits of a product or W offering are clear to the customer. •  hile we are financial experts, our customers are W not necessarily financial experts. Therefore, we do not use jargon. Clear language helps create trust. W •  e are optimistic, offering solutions, not problems. We do not use scare tactics. Of course, different situations will demand different types of language. Think about who you are talking to in each piece of communication. Your message should focus on the specific need of the audience. A good way to test copy is to read it aloud. Does it flow easily as your speak it? If it is friendly and informative, it should. Does it give you a sense of satisfaction? If it is clever and well-organized, it should. 2 Co-branding Implementation Guidelines http://www.metlife.com/brandcenter/index.html?WT.ac=GN_brandcenter The Brand: The Brand Center The MetLife Brand Center is where you find—in great detail—how to imbue your communications with the look, the sound and the MetLife attitude of strength, stability, honesty and approachability across all media. The Brand Center offers downloads on: •  etLife, Affiliate & Subsidiary Logos M • Design and Visual Elements Guidelines • nternational and Country-Specific Guidelines I • Ambassador Snoopy Art Note: Full sets of MetLife Alico logos will be available from the Brand Center as well as individual logos. The naming convention describes the logo: 1 2 3 4 5 MA _country _color space _size .file type 1. MetLife Alico logo as distinct from the MetLife logo 2. country or language the logo is specific to 3. color space; - 0K = white or knock out - K = black - 4C = blue from a CMYK process color build (for desktop or offset printing) - RGB = blue from a red/green/blue build (for web or video) - 285 = Spot PMS 285 blue (for offset printing) 4. size; 1pica for small use, do not re-size. Regular for all other uses, pre-sized to fit an A4 Identity Band at 100% scale and may be scaled up. 5.  le type; either vector/eps (scalable), fi jpg or png (not scalable) 3 Co-branding Implementation Guidelines The Basic Design Elements: Introduction The basic design elements are a simple set of graphics, which are used to create all our communications. Consistent application will strengthen our brand identity. Co-branding Implementation Guidelines The Basic Design Elements: Logo 6x 3x Identity Band 2x x 1x 1.5x 1.5x Note: MetLife’s Identity Band guidelines were established around picas as a unit of measure. 1x conversion: 0p3 0p6 1p0 1p6 2p0 Color Palette 6x Typography 2x Basic Elements Here is a simple overview of the visual elements that make the MetLife Alico brand immediately recognizable. Over the next few pages each of the elements are explained individually. Frutiger Bold Frutiger Roman Frutiger Light = = = = = (0.25 pica) (0.50 pica) (1.00 pica) (1.50 pica) (2.00 pica) = = = = = 1.0mm 2.1mm 4.2mm 6.3mm 8.5mm 1p 1p6 2p 3x x 1x 1.5x 1.5x 1x Photography 6x 6x 3x 2x x 3x 2x x 1.5x 1.5x 1.5x 1.5x Snoopy Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Graphic Grid Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Accabo. Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciat Labo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam.Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. 5 Co-branding Implementation Guidelines The Basic Design Elements: Logo The MetLife Alico name as expressed in the logo is the single most important visual component in establishing our brand presence. Our logo is a clear, strong, timeless presentation of our name. Clear Space Using the appropriate amount of space around our logo will help create a positive impression and impact. A minimum amount of clear space must always surround the MetLife Alico logo, separating it from other elements such as headlines, text or imagery. Clear space The protected area is equal to the cap height of the MetLife “M” and is proportional to the size of the signature being used. Minimum Size Careful consideration should be given when determining the size of the MetLife Alico logo. When it is too small it can be ineffective. The minimum size for the logo should be 1 pica for the height of the “M” in MetLife. Minimum size Color Color The preferred color for the MetLife Alico logo is Pantone 285. Acceptable alternatives are for the logo to be reversed out in white or reproduced in black. Do not use the logo in any other color. PMS 285 CMYK C = 89 M = 43 Y=0 K=0 RGB R=0 G = 106 B = 182 Note: The MetLife Alico logo should include the “SM” service mark. 6 Co-branding Implementation Guidelines Arabic Clear space The Basic Design Elements: Clear Space Stacked In-Language Clear Space Using the appropriate amount of space around our logo will help create a positive impression and impact. A minimum amount of clear space must always surround the MetLife Alico logo, separating it from other elements such as headlines, text or imagery. This size should be applied to only the smallest of applications such as business cards where space is at a premium. The protected area is equal to the cap height of the MetLife “M” and is proportional to the size of the signature being used. Stacked In-Language Minimum Size Careful consideration should be given when determining the size of the MetLife Alico logo. When it is too small it can be ineffective. The minimum size for the logo should be 1 pica for the height of the “M” in MetLife. Note: •  he MetLife Alico logo should include the “SM” T service mark. Japanese Clear space •  etLife’s Identity Band guidelines were established M around picas as a unit of measure. This size should be applied to only the smallest of applications such as business cards where space is at a premium. conversion: p3 = (0.25 pica) 0 0p6 = (0.50 pica) 1p0 = (1.00 pica) 1p6 = (1.50 pica) 2p0 = (2.00 pica) = = = = = 1.0mm 2.1mm 4.2mm 6.3mm 8.5mm 7 Co-branding Implementation Guidelines standard The Basic Design Elements: Regional Logos Throughout this document the standard MetLife Alico is used as an example. Logo language variants will follow the same rules as the primary logo with allowances made for taller lock-ups in the identity band. Do Not: with Arabic lock up for Czech Republic only •  nock out the logo k through images or any color other than black or PMS 285 c •  onfine the logo in any shape or box other than the Identity Band • outline the logo with Japanese lock up •  olor the logo other c than PMS 285, Black or White • use multiple colors • use PMS 281 (Alico Blue) •  se gradients u for Poland, Latvia and Lithuania only • ock the logo up with l other business entities •  se just the Alico part u Wealth Management •  se just the u In-Language part for Slovakia only a •  ttempt to recreate the ogo lock-up l 8 Co-branding Implementation Guidelines The Basic Design Elements: Identity Band Identity Band It is important for the identity band to maintain consistent placement and proportions across communications. The identity band is primarily used on brochures, folders and other multipage documents. It is preferred for use for single page communications if content space allows for it. Where space does not allow, see the standard for Signature/Slug on the proceeding pages. Standard A4 Non-Bleed 6x 3x 2x x 1x 1.5x 1.5x 1x For a standard A4 brochure (with a portrait orientation), the band height is 3p6 (15mm). The non-bleed gutter area is equal to half the height of the identity band or equal to one “M” height. The MetLife Alico logo always appears on the left with Snoopy on the right. The identity band can be used in PMS 285 blue or black. Standard A4 for desktop printing Snoopy’s size should be 3x. The white of Snoopy’s feet should be aligned with the baseline of the MetLife Alico logo. For desktop printing or electronic delivery formats (i.e., PDF) shorten the Identity Band on the left side by 1x. 6x 3x 2x Note: Use of Snoopy is recommended but optional. x 1x 1 1.5x 1.5x 1x 9 6x 6x Co-branding Implementation Guidelines The Basic Design Elements: Identity Band Standard A4 In-Language Identity Band It is important for the identity band to maintain consistent placement and proportions across communications. For a standard A4 brochure (with a portrait orientation), the band height is 4 picas (17mm). The non-bleed gutter area is equal to 1/3 the height of the identity band or equal to one “M” height. 9x .625 x 3x x 4x .75 x .625 x 1.5x 1x 1.5x The MetLife Alico logo always appears on the left with Snoopy on the right. The identity band can be used in PMS 285 blue, black or as a transparent band. Snoopy’s size should be 4x. The white of Snoopy’s feet should be aligned with the baseline of the MetLife Alico logo. 1x Note: •  he proportions of the band and elements within it T differ in the two in-language lock ups both from one another and from the standard MetLife Alico lock up. 9x •  se of Snoopy is recommended but optional. U •  etLife’s Identity Band guidelines were established M around picas as a unit of measure. 9x .625 x 3x x 4x .75 x .58 x .625 x 3x x conversion: p3 = (0.25 pica) = 1.0mm 0 0p6 = (0.50 pica) = 2.1mm 1p0 = (1.00 pica) = 4.2mm 4x 1.5x 1.5x .58 x 1x 1.5x 1.5x 1x 10 Co-branding Implementation Guidelines The Basic Design Elements: Identity Band Use the tables below to determine the appropriate band size for other proportions. In all cases, to establish the proper placement, the band should be placed four band heights plus 1x from the top of the page, as shown. Note: MetLife’s Identity Band guidelines were established around picas as a unit of measure. conversion: 0p3 = (0.25 pica) = 1.0mm 0p6 = 2.1mm = (0.50 pica) 1p0 = (1.00 pica) = 4.2mm 1p6 = (1.50 pica) = 6.3mm 2p0 = (2.00 pica) = 8.5mm 228mm x 228mm 228mm x 228mm Cover Size to Band Height Ratio Cover Size to Band Height Ratio Portrait Band Doc. Size Doc. Size (mm) (picas) (mm) (picas) (mm) (picas) 76 x 127 2p6 76 x 76 2p 127 x 76 114 x 152 3p 101 x 101 2p6 127 x 178 3p 127 x 127 101 x 228 3p 152 x 152 152 x 228 3p6 203 x 254 Portrait Square Landscape Doc. Size Band Doc. Size Doc. Size (mm) (picas) (mm) (picas) (mm) (picas) 2p 76 x 127 3p 76 x 76 3p 127 x 76 3p 152 x 114 2p6 114 x 152 3p6 101 x 101 3p 152 x 114 3p 3p 178 x 127 2p6 127 x 178 3p6 127 x 127 3p6 178 x 127 3p 3p 228 x 101 2p6 101 x 228 3p6 152 x 152 3p6 228 x 101 3p 178 x 178 3p6 228 x 152 3p 152 x 228 4p 178 x 178 4p 228 x 152 3p6 3p6 203 x 203 3p6 254 x 203 3p 203 x 254 4p 203 x 203 4p 254 x 203 3p6 A4 210 x 297 3p6 228 x 228 3p6 297 x 210 3p6 A4 210 x 297 4p 228 x 228 4p 297 x 210 4p 228 x 305 3p6 254 x 254 4p 305 x 228 3p 228 x 305 4p 254 x 254 4p6 305 x 228 3p6 254 x 330 4p6 305 x 305 4p 330 x 254 4p 254 x 330 5p 305 x 305 4p6 330 x 254 4p6 297 x 432 5p 381 x 381 6p 432 x 297 4p6 297 x 432 5p6 381 x 381 6p6 432 x 297 5p 406 x 508 7p 508 x 508 8p 508 x 406 6p 406 x 508 7p6 508 x 508 8p6 508 x 406 6p6 457 x 610 8p 610 x 610 9p 610 x 457 7p 457 x 610 8p6 610 x 610 9p6 610 x 457 7p6 508 x 762 210mm x 297mm Landscape Doc. Size 76mm x 127mm Square 9p 762 x 762 10p 762 x 508 8p 508 x 762 9p6 762 x 762 10p6 762 x 508 8p6 Band No Identity Band in this logo set should be shorter than 2p Band 127mm x 76mm 210mm x 297mm Band Band No Identity Band in this logo set should be shorter than 3p 11 Co-branding Implementation Guidelines The Basic Design Elements: Signature/Slug Signature/Slug This diagram reflects the recommended size, weight and placement of the text for the back of an A4 brochure. It is based around the variable x, which represents the height of the MetLife “M” used on the accompanying front cover. Standard A4 Back Cover Legal Copy: Frutiger Roman 6/8 Legal name: Frutiger Bold 9/12 Address: Frutiger Roman 9/12 .75x 21000000000000000(0004) 0000-0000 © 2010 METLIFE, INC. L00000XX0(exp0000)MLIC-LD PEANUTS © 2010 Peanuts Worldwide x Metropolitan Life Insurance Company 200 Park Avenue New York, NY 10166 www.metlife.com 1.5x 1.5x 1.5x In-Language Signature/Slug The height for the Signature/Slug logo is identical to the identity band logo. with Arabic lock up Legal Copy: Frutiger Roman 6/8 Legal name: Frutiger Bold 9/12 Address: Frutiger Roman 9/12 x 21000000000000000(0004) 0000-0000 © 2010 METLIFE, INC. L00000XX0(exp0000)MLIC-LD PEANUTS © 2010 Peanuts Worldwide 1.5x Metropolitan Life Insurance Company 200 Park Avenue New York, NY 10166 www.metlife.com 2x 2x 2x 12 Co-branding Implementation Guidelines Color The primary color palette for MetLife consists of white and Pantone 285 and 284. The following accent colors have been mapped over from Alico: PMS 281, PMS 377, PMS 1665, PMS 2613, Cool Grey 8 and the metallic PMS 877 for wealth and private clients. Primary PMS 285 White PMS 284 PMS 377 PMS 1665 PMS 2613 PMS 281 Secondary The Basic Design Elements: Color Black PMS Cool Grey 8 PMS 877 Always allow white space for balancing the page and aiding in readability. Application of color should be well considered, compliment photos and aid the reader’s understanding of visual data. Using PMS 285, PMS 284, PMS 281 and one additional color (as well as black) can create a comfortable visual rhythm while adding too many can create visual chaos. Using tints and shades (adding white or black) of the secondary palette is acceptable. PMS 284 is effectively a 50% tint of 285 and 281 is effectively 285 with 30% black. Tints & Shades Do not use Alico Blue (PMS 281) in the Identity Band, logo or knock the logo thru Alico Blue. 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Ci solorer cullendion re niatum erunt qui omni ut occus Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum. epudipiducid eaquis doluptatur simenis nis mos 2011 sa pelibus est, offictiis aliquis inctatibust vel et fugiatis ipienis coraeperum ipiende dolum intiurecea nobitiore nit dolupisto tendio? quaepra tiorit lis volorem et pore sum eumquame. Ci solorer epudipiducid eaquis doluptatur Ci solorer epudipiducid eaquis doluptatur simenis simenis nis mos et fugiatis ipienis coraeperum nis mos et fugiatis ipienis coraeperum ipiende ipiende dolum quaepra tiorit lis volorem et pore dolum quaepra tiorit lis volorem et pore sum sum eumquame. eumquame. 13 Co-branding Implementation Guidelines Frutiger Family Minion Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? The Basic Design Elements: Typography Arial Family Times New Roman Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )”;:? MetLife typefaces for most print communications are the Frutiger and Minion families. Every effort should be made to execute designs using the preferred typefaces. Frutiger Frutiger is a contemporary, approachable sans serif typeface. It is flexible, as it is available in italic, condensed and a variety of weights. Minion Minion is a classic serif typeface that complements Frutiger. While Frutiger is approachable, Minion suggests trust. Minion is available in italic and a variety of weights. Like Frutiger, Minion is easy to read and flexible. For everyday users who create communications such as letters, e-mails and PowerPoint presentations and who do not have access to Frutiger or Minion, substitute Arial and Times New Roman. Arial When Frutiger is not available it is acceptable to substitute it with Arial. Arial is standard with most PC applications. Times New Roman When Minion is not available it is acceptable to substitute it with Times New Roman. Times New Roman is standard with most PC applications. 14 ‫الخط‬ ‫اخلط‬ ‫الخ‬ ‫أب‬ ‫ص‬ ‫ن‬ ‫اخلط العربي لعائلة مينيون‬ Minion Font Family Co-branding Implementation Guidelines GE SS Two Family GE SS Two - Medium ‫الخط العربي لعائلة فروتايغر‬ ‫ ح خ د ذ ر س ش‬Family Frutiger‫ ز‬Font ‫أ ب ت ث ج‬ ‫صضطظعغفقكلم‬ Minion Font Family ‫ن هـ و‬ 012345679 ‫ي‬ * Family Axt Manal Both The Basic Design Elements: Typography AxtManalTwo Family (san serif) GE SS GE SS Two is a clean, simple contemporary typeface that correlates to the MetLife san serif Frutiger. ‫اخلط العربي لعائلة مينيون‬ Axt Manal Family (serif) Axt Manal is a simple trustworthy typeface that correlates to the MetLife serif Minion. ‫اأ ب ت ث ج ح خ د ذ ر ز �ش �ش‬ ‫�ش �ش ط ظ ع غ ف ق ك ل م‬ 012345679 ‫ن هـ و ي‬ available from grapheast.com AxtManal fonts can be sourced as OTF format (open type font), that work on both Mac and PC. ‫اخلط العربي لعائلة مينيون‬ ‫اأ ب ت ث ج ح خ د ذ ر ز �ش �ش‬ ‫�ش �ش ط ظ ع غ ف ق ك ل م‬ 012345679 ‫ن هـ و ي‬ open type font), that work on both Mac and PC. 15 ont: Equivalent of Frutiger Co-branding Implementation Guidelines The Basic Design Elements: Typography Rodin Family Rodin Family (san serif) Rodin is a clean, simple contemporary typeface that correlates to the MetLife san serif Frutiger. It comes in a variety of versatile weights. available from fontworks.co.jp Rodin-L Rodin-M Rodin-DB Ryumin Family (serif) Ryumin is a simple trustworthy typeface that correlates to the MetLife serif Minion. It comes in a variety of versatile weights. Recommended Font: available from morisawa.co.jp Equivalent of Arial For everyday users who create communications such as letters, e-mails and PowerPoint presentations and MS PGothic who do not have access to Rodin or Ryumin, please •Simple substitute the widely distributed system font families Regular •Approachable MS PGothic most widely used Japanese Equivalent of Times Recommended Font: fonts •One of and MS Mincho. Ryumin Family (Pre-installed font in Microsoft Windows) Bold MS Mincho MS PGothic Family •Simple •Trustful •One of most widely used Japanese fonts (Pre-installed font in Microsoft Windows) Rodin-B Rodin-EB Regular Italic Rodin-UB Bold MS Mincho Family 6 4 Italic 7 16 Co-branding Implementation Guidelines The Basic Design Elements: Photography Photography The MetLife image style is a particularly important way of reflecting our personality. Keep the following in mind while selecting imagery: Cover images should be light and bright with an open uncluttered feeling of space. Interesting crops and dynamic angles reinforce a leading and agile point of view. Be sure that the subject matter is crisply in focus. The color and tonality of images used should complement the warm, approachable attributes demonstrated by the MetLife Alico color palette. Natural lighting and colors are best for demonstrating these attributes. Photography is the recommended imagery for MetLife communications. However, it is important to recognize that not all communications require the use of imagery. Typography and color can also be effectively used to convey core brand messages. Photographs of people can be very effective. As we have demonstrated, however, it is not always necessary to use the entire body or even the face of an individual when suggesting the human aspect. When choosing photographs of people, look for realistic interpretations of situations rather than images that are posed or staged. Images should connect and involve the viewers, and communicate that MetLife understands its customers. 17 Co-branding Implementation Guidelines The Basic Design Elements: Photography Consumers Dynamic lifestyle images are used when communicating with our consumer audiences. People are positive and optimistic, engaging in an active lifestyle appropriate to specific products or campaigns. Images should reflect your local market where appropriate. Images should look real, not overly posed or staged. Agents, Brokers and Partners Committed professionals images are used when communicating with our professional audiences. We show people reflecting our culture and personality. They should appear practical, dedicated and hardworking. People are captured in action and wearing relaxed business attire. Images should reflect your local market where appropriate. Images should look real, not overly posed or staged. Wealth Management Customers Bigger worldview images are featured on the MetLife Alico Private Clients and MetLife Alico Wealth divisions. They demonstrate the broader global outlook of our business depicting cityscapes shot from wide angles. 18 Co-branding Implementation Guidelines 1. 2. The Basic Design Elements: Photography 4. When choosing photographs of people, look for realistic interpretations of situations rather than images that are posed or staged. Images should connect and involve the viewers, and communicate that MetLife understands its customers. 3. 6. 5. 7. Do Not: 1. use cliche image concepts 2. depict overly risky or unrealistic behavior 3. depict overly negative outlooks 4.  se images that don’t connect with the reader by u creating too much distance or lack of engagement 8. 9. 5. use very posed imagery 6. depict unrealistic situations 7. use illustration other than Peanuts. 8. use overly dark complex images 9. use trivial “global” concepts or illustration 19 Co-branding Implementation Guidelines The Basic Design Elements: Snoopy Snoopy Snoopy serves as an ambassador for MetLife and provides an approachable quality that is important to the MetLife brand. The use of Snoopy in a prominent manner sends a powerful and positive visual signal. 2010 MetLife Study of the AMericAn dreAM The pose shown here, Ambassador Snoopy, has been selected as the corporate icon that is used in combination with the MetLife Alico logo (e.g., in the identity band). An Uphill Climb Ambassador Snoopy Net Unrealized Appreciation IRA Snoopy may be used in other poses as an illustration to convey specific messages, used alone or with the other Peanuts characters. Please keep in mind that Snoopy cannot interact with himself, therefore, do not use more than one Snoopy pose within the same page or spread. Note: Only one iteration of the same character per spread, including the cover. Notice how Ambassador Snoopy is NOT present in the Identity Band since he is featured in the primary art. should you roll company stock into an IRA? net unrealized appreciation (NUA) strategy. understanding the Do Not: the steps your MetLife representative will need to take sTep: lump sum distribution An Overview Do you own company stock in your company retirement plans? Many employers offer company stock as an investment option in their qualified benefit plans. As a result, when a large component of an employee’s 401(k) (or other 2011 Calendar of Events qualified plan) is made up of company stock that is highly appreciated from the original cost basis, rolling that stock into an IRA may not be the best course of action. There is a strategy called Net Unrealized Appreciation, under IRC 402(e) (4), which could help you benefit from potential tax advantages. What is Net Unrealized Appreciation? As a simple definition, Net Unrealized Appreciation (NUA) is the difference between the market value of the shares at the time of distribution and their corresponding cost basis. The NUA strategy allows you to pay ordinary income taxes on the cost basis of the shares at the time of distribution, and defer all tax on the appreciation until the shares are actually sold. Then, the Net Unrealized Appreciation is taxed at long-term capital gains rates and any appreciation generated after distribution is taxed at the applicable capital gains rate based on the holding period. Clearly, this strategy works best when the market value of the stock at distribution is significantly higher than the average cost basis. 292586_L01.indd 1 The lump sum distribution is the distribution or payment of the employee’s entire account balance from all qualified plans of the same type sponsored by the employer, which becomes payable: a. On account of an employee’s (other than a self-employed individual) separation from service b. On account of death c. After a self-employed individual has become disabled (as defined by the tax law) d. After attainment of age 59½ To employ the NUA strategy, employees with highly appreciated company stock in their 401(k) or other qualified retirement plan will only qualify if all of the assets are distributed within a calendar year. No balance can be left (including all other investments) or the entire amount distributed becomes taxable at ordinary income tax rates. • lter the color a of any Peanuts artwork • ip or change fl the orientation of any Peanuts artwork • lter the a linework of any Peanuts artwork sTep: transfer the shares to a non-qualified account The NUA strategy requires an employee to pay ordinary income tax on the cost basis of company stock at the time of distribution. To do this, the shares must be directly transferred from the employer plan to a taxable account. This is an in-kind distribution of the shares, not cash to the employee. The other assets and investments can be rolled income tax-deferred into an IRA. sTep: pay long-term capital gains tax on the NUA at time of sale After the shares are distributed and held in a non-qualified brokerage account, a new holding period begins. At the time of sale, the net unrealized appreciation is taxed as a long-term capital gain. Additional appreciation above the NUA will be taxed as short- or long-term capital gains, depending on how long the client held the shares following distribution from the plan. 12/1/09 12:05:29 AM 20 Co-branding Implementation Guidelines 2.5 x minimum The Basic Design Elements: Snoopy Snoopy The relationship of Peanuts characters to the MetLife Alico logo itself is extremely important. The pose shown here, Ambassador Snoopy, is the only pose that is used in combination with any MetLife logo (e.g., in the identity band). Using this pose in the context of the identity band is the preferred relationship. The attachment of Snoopy (and/or other character) to the logo diminishes both brands. Other combinations may be created in certain instances. The minimum acceptable proximity between the two marks is 2.5 times the “M” height of the MetLife Alico logo. Do Not: •  reate any direct interaction between any c Peanuts character and the MetLife Alico logo. Art from Peanuts Art Bank cb_12c.ai 21 Co-branding Implementation Guidelines The Basic Design Elements: Snoopy Standard A4 Back Cover Legal Copy: Frutiger Roman 6/8 Legal name: Frutiger Bold 9/12 Address: Frutiger Roman 9/12 .75x 21000000000000000(0004) 0000-0000 © 2010 METLIFE, INC. L00000XX0(exp0000)MLIC-LD PEANUTS © 2010 Peanuts Worldwide x Metropolitan Life Insurance Company 200 Park Avenue New York, NY 10166 www.metlife.com 1.5x 1.5x 1.5x On extremely small applications it is acceptable to use “© PNTS”. Peanuts Copyright, Usage and Approval MetLife uses Snoopy through an agreement with Peanuts Worldwide. Our agreement states that all uses of Snoopy and Peanuts characters must be approved in advance by Peanuts Worldwide. The agreement also states that copyright credit must always be assigned to Snoopy or any of the other Peanuts characters. One of the two options featured here must be used at all times. On large, two-sided applications, such as brochures and pocket folders, Snoopy should be used with the copyright notice, “PEANUTS © [Year] Peanuts Worldwide,” included elsewhere in the document (e.g., the back cover) and must appear on one line. On smaller applications or one-sided collateral, it is acceptable to use Snoopy with the concise copyright notice, “© [Year] Peanuts,” in the least obtrusive location on the piece in type 6 points or smaller. Note: All uses of Snoopy and other Peanuts characters must be submitted for approval by MetLife Creative Services and Peanuts Worldwide. 22 Co-branding Implementation Guidelines The Basic Design Elements: Graphic Grid Preferred Grid Graphic Grid Our marks, images and typography are contained in a simple 5 x 5 grid framework based on the placement of the identity band and the elements within it. The 5 x 5 structure creates natural areas of alignment, symmetrical and asymmetrical column combinations as well as a visual center, should that be needed. Do Not: • se any variation of the u Alico corner design Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Accabo. Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Accabo. Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. Alisciamet experio restrumque Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciat Labo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis dolorib ustibus earchiciatLabo. Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium que vellaborum volorum re, atistio nempor aut quat aborporeped quam alitem harciam.Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Alisciamet experio restrumque por andundae quiatiur rempe lanis molorio officab orepedit fugitat quibusdam aut volor abore nus sit adipicium nimus inctur, nim evenda init audaerum et lab ipsandit, quatur, ut alitatur? Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum cori num arupis experupti quis anditam sitatis everatus eum escitas quatiorem et provid eium duciur adit. 23 Co-branding Implementation Guidelines Application: Introduction You’ve seen the basic elements. Here’s how we put them to use in brochures and collateral material, business cards and letterhead and envelopes, as well as e-mail, forms, signage and PowerPoint®. It will be clear to designers that the new look is more a revision, integrating the two brands into one, than a reinvention. Co-branding Implementation Guidelines Information Area Application: Brochures and Collateral Information Area The information area contains the brochure’s headline and, if necessary, subhead. This placement is generally used for product-specific material. Business Category Main Headline Subhead with more depth Identity Band Refer to page 26 for more about Information Area specifics. Identity Band The identity band is one of the key elements of the MetLife visual identity. The band, in PMS 285, contains the MetLife Alico logo and Snoopy as a brand icon. Refer to pages 9-12 for more about the identity band specifics. Image and Messaging Area The lower portion of the brochure is reserved for imagery and typographic message area. Alternate placement of headline text when appropriate can occur in this area. Image & Messaging Area Refer to page 27 for more Image and Messaging Area specifics and options. Border It is recommended to use a non-bleed border as it gives greater presence to the imagery and brand bar, as well as creating a uniform look with pieces that are reproduced from desktop printers which cannot print full bleed. Border 25 Co-branding Implementation Guidelines Application: Brochures and Collateral Information Area To ensure brand consistency and messaging impact please follow the suggested guidelines. 1x 1.5x Headline: 30/32 Frutiger Bold Subhead: 23/21 Minion Regular Headline We recommend that headlines remain short, simple and engaging, consisting of three to five words. Top Descriptor: 13/15 Frutiger Bold Subhead Subheads if needed, should offer further explanation and/or call the user to action. 1x 1x 1x 7x 1x .5x .75x Business Category Main Headline Top Descriptor The information found in the top descriptor can be either a business category or a product/service name. The top descriptor provides an opportunity to communicate these names in a prominent manner without attaching them to the MetLife Alico logo. Subhead with more depth 1.75x 2x x 1.5x 1x Specifications The diagram reflects the recommended size, weight, and placement of the text on a standard A4 cover. The headline and subhead are set flush left with the MetLife Alico logo, 2.5x from the left edge of the page, where x represents the height of the MetLife “M.” The top descriptor is set flush right, 2.5x from the right edge, and aligned with Snoopy. 26 Co-branding Implementation Guidelines Application: Brochures and Collateral Image Area Options Business Category Business Category Business Category Business Category Main Headline Main Headline Main Headline Main Headline Subhead with more depth Subhead with more depth Subhead with more depth Subhead with more depth Lorem Ipsum plaget unam vertias majorum. Lorem Ipsum Lorem Ipsum plaget unam vertias majorum. plaget unam vertias majorum. Lorem Ipsum Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Business Category Business Category Main Headline tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa. Business Category Business Category Main Headline Subhead with more depth plaget unam vertias solorer doluptatur simenis nis majorum. Ci fugiatis epudipiducid eaquisipiende dolum quaepramos et ipienis coraeperum Image and Messaging Area There are several options with regard to the way an image can occupy the cover. From full coverage top to bottom (so long as the image doesn’t break at the Identity Band in a disconcerting manner) to using only a portion of the available space. So long as the image respects the underlying grid, the proportions should create pleasing and balanced arrangements. Header typography color should be of significant color contrast. The background imagery should not interfere with the legibility of the header information. Business Category Copy or additional elements should align to the Main Headline underlying 5 x 5 grid. Subhead with more depth Subhead with more depth Lorem Ipsum plaget unam vertias majorum. Lorem Ipsum plaget unam vertias majorum. Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Business Category Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Business Category Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Business Category Lorem Ipsum plaget unam veritas majorum. Business Category Main Headline Main Headline Main Headline Main Headline Subhead with more depth Subhead with more depth Subhead with more depth Subhead with more depth Lorem Ipsum plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? 2011 plaget unam vertias majorum. Lorem Ipsum Lorem Ipsum plaget unam vertias majorum. plaget unam vertias majorum. Ci solorer epudipiducid eaquis doluptatur simenis nis mos et fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et pore sum eumquame vella est ut modit ipsandunto cullendion re niatum erunt qui omni ut occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio? Image & Messaging Area 27 Co-branding Implementation Guidelines Alico Before MetLife Alico After Application: Brochures and Collateral Before and After No Bleed Treatment Option (for easier digital or desktop reproduction) 1 Identity Band Remove angled corner. The identity band is one of the key elements of the MetLife visual identity. The band, usually a solid MetLife Blue, contains the MetLife Alico logo and Snoopy as a brand icon. category Los Ci sprzyja Witamy w MetLife Amplico OFE Witamy w Amplico OFE 2 1 3 3 801 14 14 14, 691 14 14 14 www.amplico.pl 801 14 14 14, 691 14 14 14 www.amplico.pl Logo Replace Alico logo with MetLife Alico logo with the Identity Band. 3 Los Ci sprzyja Information Area Replace Univers font with Frutiger. The information area (above the Identity Band) contains the brochure’s headline and, if necessary, subhead. A top descriptor in the upper right may be used to identify a business, product, affiliate company or service name. This example shows the strict standard of type treatment for copy that is more informational. See alternatives on previous page for below the Identity Band treatments. 2 1 2 W wyniku losowania dołączyłeą do grona klientów Amplico Otwartego Funduszu Emerytalnego. Cieszymy sią,ąe jesteą wąród nas. Od dzią składki emerytalne bądą wpływały na Twój rachunek w Amplico OFE. Stan swojego rachunku moąesz w kaądej chwili sprawdzią za pomocą Internetu. Wystarczy, ąe odeąlesz do nas wypełnioną i podpisaną dyspozycją korzystania z tej usługi. For desktop printing or electronic delivery formats (i.e., PDF) shorten the Identity Band on the left side by 1x. W wyniku losowania dołączyłeś do grona klientów Amplico Otwartego Funduszu Emerytalnego. Cieszymy się, że jesteś wśród nas. Od dziś składki emerytalne będą wpływały na Twój rachunek w Amplico OFE. Stan swojego rachunku możesz w każdej chwili sprawdzić za pomocą Internetu. Wystarczy, że odeślesz do nas wypełnioną i podpisaną dyspozycję korzystania z tej usługi. Alternative Cover treatment category Los Ci sprzyja Witamy w MetLife Amplico OFE 801 14 14 14, 691 14 14 14 www.amplico.pl W wyniku losowania dołączyłeą do grona klientów Amplico Otwartego Funduszu Emerytalnego. Cieszymy sią,ąe jesteą wąród nas. Od dzią składki emerytalne bądą wpływa