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- As you probably know if you've been watching this channel for more than a couple days, email outreach is still the strongest lead gen channel at Experiment 27. Recently, we've been working with a lot more agencies that are just spinning up this process and today I wanna walk you through one of the simplest, most bare bones documents we've used for tracking progress to make sure that your team is sending emails or you personally are sending emails the right way and to track your meetings. So let's jump over to the computer and we'll get this going. So here's the template and the idea is to track how many emails are being sent. This is similar to a template that we showed you a few months ago in another video, but this one's a lot more bare bones, something that hopefully is easier to pick up for you. Up here we've got the weeks listed. So this is the Sunday and then this is your seven days later, so every Sunday here. The emails that you're sending with just a number. So let's say you sent 35 emails this week. The cold calls you're making, so 15 cold calls and then the number of meetings that you're booking. Very simple text-based tracking here and its really important that you don't lie on these numbers. We had to implement a verification process internally, meaning our customer success guy Lael will literally log in to our sales guys' emails and check that they're sending the exact amount that they say they are because even our most honest sales guys do end up lying on this document eventually. But that's the basic tracking. Every single week you'll put in what you're doing. Two thousand emails, that's a lot of emails. Ten emails the next week, no consistency here, and then the number of calls made and then we have the goals down here at the bottom. These are baseline goals that I like to recommend for people that are new to sending cold emails. So for the first trial, I always recommend starting with 200. If you're doing a partnership and a cold email outreach strategy, you can just split that in half, so 100 to potential agency partners and 100 to enterprise clients that you're trying to work with. Fifty cold calls made, and I know cold calling at first is scary and it's tough to do, it's tough to get yourself on the phone. So you could even lower it to 10, that way you could knock it out in an hour. But 50 calls is about 10 a day, it's about an hour of cold calling every single day. Which you could knock out first thing in the morning, you could knock out in the afternoon. But I think it's a small enough chunk that most sales guys could do it. And then for meetings booked each week, the target is eight and the reason why the...