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How would you structure your B2B SaaS marketing team for growth? First of all, let's decompose   the roles that you would need. There are a couple of them. In the any marketing department or any   marketing team that you're trying to build, so you would need to define the marketing leadership, the   growth marketing, the product marketing and the brand marketing roles within your marketing   team. When talking about roles it's more about the functions, that people do. So, if you are at   the early stage, probably you would be hiring, the first marketing hire would be a universal   marketer like a "Swiss knife" - a person who could do basic marketing stuff for you on a daily basis. And   when you're growing up and you're becoming more mature you might want to start setting up the CMO   role for your startup. Again, if you are a founder with a strong marketing background, you mostly   would need hands, somebody who will be doing the job on a daily basis supporting you and actually   executing what you think or what you see as your marketing strategy. However, if you are a founder   with a no marketing background, limited marketing knowledge, you might want to consider hiring a CMO,   or like fractional CMO for a start, or a  person who would be doing that function for you.   So, how the marketing person should be working ideally in your startup at the growth stage like a   really early stage, it's really different how your whole marketing department will be functioning,   when you grow as a business. To get things started you will need a knowledgeable CMO who can manage   the functions not necessarily in-house people that could be an agency that you can hire or it could   be a qualified freelancers or contractors that we will be doing the marketing job for you. But you   will need a person with a really-really strong coordinating skills. What they will be doing at   the early stages? First, they will be managing your digital marketing component: SEO, paid ads, content   marketing, whatever the components, the strategy you have, and they will also be collaborating   with the product team to make sure that all your marketing effort is product led. When you grow as   the business, your functions within the marketing team or department will become   more vertical and more distinct, you will need to coordinate content as a separate flow. You would   need to assign some resources for branding as a separate flow, and of course, your   operations, your marketing operations will become more complex. So, you will need to assign a project   manager within the marketing team to run all coordination. And all your digital channels   are likely to go under the performance marketer, who will be managing traffic, lead generation and   all the website related activities. You will still need a really strong CMO or five strong functions   in your business to oversee this whole, coordinate everything and make sure all those verticals or   all those functions are in sync and work together to support your growth. If we are talking about a   more mature SaaS company usually what we see, we saw the departments of 10 to 15 people working for   like a B2B mid-sized to enterprise SaaS companies and here, under the head of marketing, or like the   CMO, you would have even more functions, and you will have the interim roles like head of growth   or content marketing coordinator. You could also have the director of product marketing   or a VP of brand and corporate marketing. So, the whole structure will become more complex. However,   the functions that those groups of people, not individuals anymore, groups of people   do will be more or less similar. They will just scale up. So, take a look at the infographics   that we have in this particular article. They will give you a pretty good idea about what   each stage presumes in terms of the team's structure, and you will see how different the   amount of people and the skill set is, when we're talking about different startup growth stages.   Our goal here is to give the SaaS executives a broader picture of what's required to deliver   quality marketing function within SaaS business, and we hope this article is useful and especially   all those structures that we drafted and informed infographics. I hope you find them useful.   If you have any questions about the marketing functions or if you need our like take on how   we can potentially structure the team, talk to us. We will be happy to assist. We have a lot   of experience with consulting the B2B SaaS marketing teams. So, if you need our expertise or   if you need to pick our brain on anything you're thinking about balancing out, the outsourcing   in-house functions within your B2B SaaS marketing, we would be happy to assist. Thank you!