Empower your real estate business to close sales leads for real estate

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you may feel like you spend more time generating leads than you do working real estate transactions the trick is to discover ways to minimize effort while maximizing profit i'm tyler helven and in today's blogcast we will go over nine real estate lead sources to help you close more sales [Music] to generate real estate leads you need to start with a real estate website check out ballenbrands.com forward slash brew to get yours so starting off today's blog blogcast what is a real estate lead well a lead in real estate is a person who has specifically expressed interest in buying or selling a house such as registering to view properties on your website or signing up for a free home valuation or other offers the lead might be a cold lead meaning that they are at the beginning of their journey and won't likely take action for some time a warm lead is one who's teetering on the fence but just isn't ready yet and a hot lead is one who is prepared to make a move right now it's important to know your numbers ing to the national association of realtors it takes 200 leads to convert one or two people to clients it can take anywhere from 6 and 24 months to convert one lead to a client that means you need to continuously create a steady stream of new leads for your sales funnel if your goal is to close one deal a month at a one percent conversion rate you'd need 100 leads per month at a minimum at an average of 35 dollars per lead that's a marketing spend of about 3 500 per month you need to ensure that the leads you get are high quality leads not a bunch of santa clauses or fred flintstones so the first real estate lead source to help you close more sales is identifying potential leads you can pick choose and combine your marketing tools to reach out to people who may be potential leads sometimes people are forced to sell a house for less than ideal reasons or they feel like they can sell or rent their home without agent representation likely because they don't understand the risks involved most of the time this is a matter of public record here are some reasons you may choose to initiate contact engagement and wedding announcements birth announcements expired listings for rent by owner for sale by owner distressed homes absentee owners divorce filings and deaths you may want to consider hosting podcasts to educate potential clients on the buying and selling process an easy way to accomplish this task is to create a blog post make a youtube video out of it and then convert that video into a podcast format that way you're maximizing your content and reaching multiple platforms number two word of mouth reviews and ratings the highest quality lead you can get and one that doesn't cost you a penny is a word of mouth recommendation people are quick to check and tend to trust reviews and ratings online so it's essential to build a respect worthy reputation don't be shy about asking your current clients to keep you in mind when someone they know is ready to make a move in real estate also ask them to take a moment to rate you on social media and leave a positive review you can ask for this feedback personally in your email signature in newsletters and on your website with links for convenience of course number three your website as a lead source there are several individual components that should work together harmoniously to convert your real estate website into a lead generating machine first you need idx which is a way to share properties from the internet data display on your website idx providers offer an array of services so it's important to research and compare some idx providers like idx broker allow you to customize registration enable viewers to save and favorite properties and can even provide current market reports for lead capture next you need customized content your written content is what's going to allow your website to be discoverable on search engines like google to earn search engine authority you need to publish high quality content consistently the longer a viewer stays on your website the more of your material that they consume the more they engage and the more often they return the higher your rankings climb ideally you'd publish fresh unique content at least once a week it's important to use only original content on your website's pages syndicated content does not pull the search engine power that original writing does another part of this is internal links and backlinks internal links are when you write a blog or article and link to other content on your website within it this keeps viewers on your website longer helps build the relationship and drives them closer to becoming a lead you can also generate leads through backlinks a back link is when another relative website links back to yours they're willing to send their viewer your way because they respect you as a valuable source of information backlinks also help you build search engine authority because google recognizes when other sites recommend yours with landing pages and lead magnets a landing page is different from other pages on your website and that they don't distract the viewer with extra links they serve a single purpose drive the user to take action you want them to register as a lead so you have to offer them something of value which you describe in detail on your landing page you can easily create ebooks workbooks checklists calendars and other downloadable items that you can use to draw in your readers with canva.com your landing page is your opportunity to convince the reader that what you're offering is worth their information in exchange such as their name and email address in real estate that could translate to things like an ultimate guide for home buyers a moving checklist a current market report a home valuation or other items of value you may also use landing pages to promote open houses or featured properties one resource for creating real estate landing pages is listings2leads.com with real estate website providers if you don't have your real estate website or are ready for a change there are many website development and digital marketing companies that specialize in websites for real estate agents here's just a few there's ballen real estate websites or brews agent fire agent image agent website boom town idx brokers home idx central ihome finder playster real geeks and showcase idx number four social media for real estate leads the last thing you want to do is slam all of your social media accounts with the same properties without sharing other content many people will learn to ignore or tune out your posts but if you're sharing your information rich content sharing voting polls engaging with comments and posting things that will help solve reviewers problems you can use social media as an ideal real estate lead generation source there are ways you can engage for free on social media and there are ways you can pay for advertising to reach a demographically targeted audience based on keyword strategies paid advertising on social media is known as smm or social media marketing there are a lot of social media platforms including facebook instagram twitter pinterest linkedin tick tock and a lot more it's challenging to be in all places so pick the networks that you'll have the most time interest and engagement and just stick with those facebook is one of the more popular social media platforms for real estate agents because it offers so much you can set up a free personal profile page a free real estate business page start or join facebook groups at no cost and people can ask for recommendations as well you can also use facebook for paid marketing for more effective results research the best practices for each social media network you choose to connect with so that you're aware of the proper etiquette and dialogue the idea is to post something unique to each channel rather than publishing the same thing across multiple networks you want to give viewers a reason to follow you in numerous places if they see the same thing on facebook twitter and instagram they're likely to unfollow one or all number five pay-per-click advertising pay-per-click advertising or ppc is the same as smm except instead of being posted on social media networks you're paying for ad space on google you can demographically target your audience and customize your ad to ensure that you land at the top of the search engine engines results page or serp the downfall to ppc is that your link is flagged as a paid ad some people have learned to scroll past ads without a glance ppc campaigns are auctions based on keywords you may choose a particular keyword but other people also want to rank for that keyword the highest bidder will likely win it's not all based on money though google lends more power to the website that has the highest search engine authority in fact it's not uncommon for google to show preference to the ranking website over the other number six lead generation companies there are a lot of ways that you can buy leads outright some companies offer to validate your leads while others simply provide you with a name and number some will show you as an exclusive agent while others make you compete with other agents for the lead through these companies you can buy expired leads for sale by owner for rent by owner pre-foreclosure leads and more here are some of the more commonly used real estate lead generation companies market leader boom town bold leads zurple red x zillow and smart zip number seven is leads by phone the number one way to generate leads by phone is through text messaging with the right crm you can set up an automated text message and auto responder that will help capture a person's attention and engage them immediately upon reply inching you closer to securing the lead in your database you've likely got cold and warm leads reach out to these people by phone to see if they have any questions you might be able to answer for them or nudge them along to see how close they are to buying or selling you can also use your database and your phone to personally reach out to people on important dates such as anniversaries and birthdays number eight is in-person leads good old-fashioned door knocking still has its place in the real estate industry when you're on an appointment with a client schedule some extra time to visit some of the neighbors introduce yourself and see if you can be of service here are some other ways you can generate real estate leads in person you can host an open house host house warming parties host a first-time buyer's workshop host a happy hour and attend networking events number nine is print marketing there is a plethora of ways you can use traditional print marketing to get real estate leads with this list there's brochures business cards door hangers flyers greeting cards keychains pens postcards posters presentation folders and even yard signs in conclusion as a real estate agent you've got to do more than buy and show properties and navigate contracts you've also got to be a full-on lead generator for your business so it doesn't run dry at all times you should have several leads in every stage of your sales funnel this is why you need to steadily work at generating leads daily the goal is to spend as little money as possible while stacking up solid leads but if you're not careful you could spend thousands of dollars with little result know your marketing numbers and budget how many leads do you need to get each month to close the number of sales you're aiming for make sure your website is set up for success and get creative with how you market your business on social media through pay-per-click advertising email campaigns by phone in person and by mail when you successfully close a sale ask the client to rate your service and give you a review find a way to combine all of these real estate lead generation sources to help you close more sales and make more money that's it for today's blog cast hope you enjoyed knowing about nine real estate lead sources to help you close more sales make sure to check out ballenbrands.com to get more information on products and services and we'll see you in the next one