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What are you bringing to school today? Did you remember your elevator pitch? When you come into a school situation you have to bring that value proposition, your elevator pitch with you. I'm Will McCoy, CEO EdTech Authority, where we bridge the technology for schools. When thinking about your value proposition, what are you bringing? You should be able to describe to your product in about three sentences. It's called an elevator pitch. Whatever you want to call it, it's what people will identify your product and you together. That's how they will know you. You need to be able to clearly state what it is that your product does for schools and districts in about three sentences. Because, sometimes, for example at a conference, that's all the time you're going to have. Make sure you memorize it. Make sure you understand it, you agree on it. That your sales people aren't telling each other and other people different things. What's your company about? Write it in three sentences and then try it on five of your friends. One, make sure you're consistent and two, if they truly see if they understand what it is that you're trying to convey about your company. I had a client that really had crafted this beautiful language. But, by the time they had wordsmith this thing to death, it really didn't match what the product did anymore. They tried to throw in all sorts of beautiful language and they got away from the sole purpose of what their product was about. Make sure that your value proposition. What are you bringing? What's the value you're bringing to schools is incredibly clear and can be delivered in about a minute. Like I said, sometimes that's all you have. When you're crafting your message, when you're crafting your elevator pitch, or your value proposition. What are some things that you need to include? Remember the perspective of the administrator, the person that's going to be authorizing this purchase. They care about kids and they care about staff members and they care about everyone doing well at school. So, your message about your product should have kids, staff, schools in it. If you are truly an edtech company, you need dimensioned education in your value proposition. Don't forget that. You are not a bookkeeping software anymore. You are a school business office product. It's important that you frame it for them so that they can see it in a familiar way. You need your product to be instantly networked into their paradigm. So, you are not a intranet company, you're a school district communications system. I know it's word smithing and it's wordplay, but you need to frame your product for schools. And, you need to be able to do it within three sentences. It's a lot of challenge, it's a lot of napkin writing, it's a lot of scribbling and it's a lot of typing. But, when you get that core concept about your product. It makes everything much easier and people will genuinely understand what it is you're talking about and what product you have to offer their school. Remember they care about their schools. Make sure that your product matches what they need for their schools. We've talked in other videos about the importance of listening and being genuine. This value proposition all ties to that. You have to stick to your core and listen to your client. What are they looking for and how are you going to match them? Remember to keep that elevator pitch clear and concise and carry it with you to every school and every meeting that you have. If you have any questions or comments please leave them below. I'm Will McCoy, CEO of EdTech Authority, have a great day.