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super excited about today's training guys because we're going to be talking about conversion I think the most important thing about making content online is being able to convert that to actual leads and sales now I think a lot of people think that you need a ton of views to make a lot of leads and sales but that's absolutely false so this guess I'm going to bring on today he's been doing this for years like 11 years over a decade his kids have never known him to work a regular job he's an OG in the game I'm really really excited to bring him on so without further Ado I want to introduce my man Alex Ford what's going on brother what's up Jonathan Alex dude I'm excited about today's train dude because I'm a big believer in conversion because I'm not a guy that gets a lot of views myself so before we go into that though man can you tell us a little bit about your back story I know you've been doing this for 11 years dude obviously before we get into it today I am going to share on how to unlock the secrets to convert more leads into paying customers right so as Jonathan said not everyone generates a lot of League leads but even when you generate a little bit of leads you can do things to convert those leads and literally make more money with less leads than the leads of the viral people are generating all right but a little bit about my story my story before I found the online business industry I was a frustrated and underpaid office worker I was working in a job in manufacturing was working an unfulfilling job just was not passionate about it I was in fifty thousand dollars debt literally felt like I was living groundhog every day just day in day out frustration of that was stuck in in traffic two hours a day and all of that at the time led to some very self-destructive behaviors which if any of you guys have ever had any of that you know over the weekends with friends going out you know that's kind of the way things manifested in my life and then you know when I found the online business industry going back 2011 and what appealed to me was you know I could make money from home online so it appealed to me the ability to make money within six months I ended up making my first sale it took me a little bit longer than a lot of people but you know I stuck it through and six months I made my first 900 dollar commission and that changed my life right and you know what a lot of people Jonathan you tell me what is the average time that people quit just what I see I feel a big majority within the first three months absolutely yeah first three years and you know what I almost quit at the second third month as well anyway I just decided to keep going and then two years in I was making good money I was having 10 20 000 a month got some amazing personal benefits attracted my wife started a family traveled the world with our family as well so that picture there is us we went on a Eastern Mediterranean Cruise did it a couple of times and then three years in a five my boss and never worked nine to five ever again but you know I can't it wasn't all Sunshine at rainbows the thing is I got started with the network marketing company in the beginning it was not friends and family but it was still an online best network marketing company and four years into that I like them to understand how good they have it and with this sort of company I wasn't enjoying it anymore because I didn't actually learn any skills of digital marketing it's told not even taught because he wasn't you know he had told to put Miami work from home ads in Facebook groups in Craigslist doing bandit signs so signs like that that I put on the street you know freeway entries excerpts I even did that with my wife was pregnant nine months pregnant we're driving around putting science man tons of phone calls every day you know I can generate between 50 to 200 leads a day back then I'd have to be calling all those leads it just involves so many calls when I ran into challenges there was no help no coaching no looking at what I was doing and it was challenging right so that's where I looked for Education outside that company and in 2018 is when I started doing actual digital marketing full time when I started doing a lot of what you teach Jonathan because I know we've learned from a lot of the same leaders and older ogs and I learned it and I was blown away because I was like man I can actually learn real skills and have no restrictions whatever you want you can create your own courses and there's actual real coaching and support in this industry and I know you are huge on that Jonathan which I think is amazing that's what I love about what you do you're just big about actually helping people not just selling stuff that's what I found about the industry and you know today I'm multiple six figures and multiple six figures online in all those Industries won multiple Awards and the best thing too is I have built a solid lifelong skill set because here's the thing when you actually develop that skill set just like any other skills there you started to become a doctor you can make money as a doctor for the rest of your life when you develop a skill set in digital marketing you'll never have to worry about money again because you know exactly how to make money dude that's awesome it's funny we have kind of a similar story because I quit my job when when my daughter was first born well actually like when she was about six months so yeah my kids don't know like when they get older they're not going to know me ever work in a job which is super cool that you mentioned it that way I'm like oh I never thought of it so that's awesome man you have an amazing story I know we're going to be talking about conversion and I'm excited for that so conversions guys I'm gonna get straight into it this is how you convert more leads and a lot of the trainers so far they've given you strategies on creating content launching your business growing your business but then one of the things I see a lot is I see a lot of people learn to generate inquiries prospects leads whatever you want to call it and I've seen people generate hundreds of leads but then they make zero sales why because they haven't learned conversions and the conversion part is so important because that's where the sale is made let's get into some actual you know strategies as to what you can do if you guys have been in this game long enough even before social media there was this classic digital marketing strategy and the classic digital marketing strategy was all around email marketing and email marketing had a very specific strategy to make money and actually close and convert sales so the first one was to build your list okay you build your email list your database off leads prospects and customers that's the first step you know back then you did it through paid advertising you don't have to do paid advertising anymore it still works but there's so many free methods to do it which is what you're learning in this challenge but you build your email number two was you engage your email list which means you send out emails to them adding value telling stories things that actually helps people to be able to be educated and learn more and and what that does it helps build relationships with you they'll go oh I like what he's sending you know these videos these trainings his emails his stories and they build a relationship with you and then you get to the point where you sell to your audience so when you build your audience and you've engaged your audience you can send offers the actual products that you're going to sell and then when you send them that because they build a relationship with you they're gonna buy and you're gonna make sales now this is the three-step formula to Freedom all right and I know a lot of Jonathan what he uses in his business is freedom and you know like I love that word Freedom so this is the three-step formula for Freedom which is applicable today and as you guys know now there is social media right there's so many different social media platforms you can actually make money on right but how do you do it because social media isn't an email list right but there is still a way you can use social media to make money like an email list so this is the formula guys so it's BA Plus E A Plus sa equals Freedom so the first step is you want to build your audience okay build your audience across any social media platform usually recommend you know start with one social media platform maybe two you want to build a following of people that you can serve that you can add value that you can you know teach and help if you don't have a following you're not going to have anyone that you can help or make money by serving right number two if you want to engage your audience and by engaging your audience it means as you number one you build a following but as you build a following like if you build a following 100 000 followers as an example even 5 000 followers if then you don't do anything with it you just get more followers get more followers get more followers that gonna do anything for your business nope so you want to create content add value teach give help because as you do that you build relationships with your audience and they're going to get to know you like you trust you and even love you and once they love what you do because you're giving value then we move to step three which is you sell to your audience which is you present your offers the products other companies other people's products you want to sell and when you do that then you make sales which when you make sales what does that mean equals money and what does money equal it equals Freedom right so you build your audience engage your own sell to your audience make sales and a lot of people they will either just do one of these by themselves and they never get anywhere for example someone might get five followers and then they'll just they won't have any more strategies to grow their followers then what they do is just create more videos content content posts posts posts and they're never gonna make sales because they're always creating the content of the same five people right keep this formula in mind guys because as I share what I'm going to share next this all applies to that which is more the content side of things all right so now there is four types of content types of content to create number one you want to create viral content right content that actually is going to reach a big audience and depending on what Niche you're you're in it really depends what's going to be viral but typically in my Niche I'll create side hustle videos different side hustles and things that people can make money you know everyone wants to make more money that's how I got into the industry because I wanted to make more money and the side hustle stuff does go viral and typically what I'll do I know Jonathan's taught this is I'll look at what's working in the industry what's training what's going viral and I'm going to create it in my own style and I'm going to research those strategies and then provide that right on social media it could be Tick Tock could be Instagram doesn't matter what it is side hustle videos and what those do is when those go viral it builds your audience it gets you lots of followers fast but here's the thing if you just create viral content you know you're creating that stuff that goes viral viral viral that doesn't necessarily mean you're going to make money because there's something about going viral that also doesn't make you money gets you lots of followers right but it doesn't make you money so let's continue content number two is I like to call it indoctrination content what does that mean so indoctrination content is you know number one once you're creating viral content and side hustle videos that's building your audience now you want to start sharing them with the strategy that you recommend something that's to do more relatable to the products that you sell but that are going to help them right so in my situation the number one strategy I recommend which is the one I use and I I educate people and help people to grow their businesses around is affiliate marketing which is promoting other people's or other companies products online and when a sale is made you're on a commission you guys would know what this is creating indoctrination content which you're indoctrinating them and for some people that might be a negative word but it is an industry word you're just teaching them bringing to their awareness what affiliate marketing is how it works kind of like I explained then you know you promote other people's products very simple on social media you can earn commissions right you can earn you know thousand dollar or more commissions if you're doing High ticket you can quit your nine to five in the next you know three months maybe six months right like you're indoctrinating them and actually saying look this is actually a better way to make money because it's simpler easier to a certain degree of course it still requires work but you can get results a lot faster so then all these people that are coming through your audience building content now they're hearing okay this is a better strategy you're educating him you're adding value you're opening their eyes to something different so you're helping your indoctrination content and that's engaging in your audience and then number three is your conversion content and trust me I've I've done all of these individually and I wasn't making as many sales right but when you do all of these it's when you make the more sales even with a little bit of content and conversion content is when you start sharing your story your story about how your product changed your life even the offer that you're offering how affiliate marketing changed my life and I shared that a little bit in the beginning that's my income stream affiliate marketing right but for you guys if you're new to an affiliate Market you share about your story like you're wearing your nine to five and what that felt and how frustrating it was and being underpaid and you do affiliate marketing and you're making x amount of money you're home with your kids you can do whatever you want you're sharing your story because ultimately that is the emotional touch points that people are gonna go that's what I want and when they go I want that story in my life they're gonna go by as long as it adds value to them too right and you're sharing your results right and you got to be careful with this how you use it but maybe sharing screenshots of the actual money you've made I'm so it could be lifestyle posts you know on holidays you know I shared some lifestyle photos at the beginning of this training right but sharing some of your results because people also want to know that it actually works not that you're just you know lying right so number four fourth type of content which is another conversion type of content is lives live video because live video is powerful because it builds relationships with people you're real it's like when people only see a short little five second video right like great they'll follow you but are you really real when you start going live you're actually having conversations with people right like you and them that builds even a deeper Bond and here's the thing when you go live lives are not really for going viral but lives are more for building those deep relationships and converting people more because they really get to know who you actually are it's not edited they know your intonations they know you care they know you're empathetic so lives allow you to sell to your audience as well so this is a Formula that you guys can follow so what you want to do is you want to focus on for every one viral video you create you want to create at least three to four pieces of content of the other three and then if you do that that's a good balance you're gonna have the stuff to go viral and viral but then you're gonna have that ability to convert people into your offer your product whatever you're selling of course you're going to make money that way right so who wants me to run through my Instagram account really quickly and actually give you some real actionable tips guys make sure to go follow Alex while he's doing this because you're gonna get someone's tips just by looking at his stuff this is amazing quick story about this so I started doing short videos I don't even remember what month last year I think it might have been August something like that I didn't want to do short video honestly because I was like it's not me I don't want to do it I don't want to do these short dances or whatever it is so anyway I'm seeing so many people build their businesses with free marketing like totally free making ten thousand twenty thousand thirty thousand a month now I'm seeing people make seventy thousand dollars a month so I got on board with that as I said 1 300 followers basically I think it was within about two months no three months I got to 300 000 followers three months guys wow I've converted leads I've helped people make money it's amazing right and I enjoy it actually helping people here we go here's when I first created content doing Tick Tock reels so I did a few and then I stopped I was like nope this is not me but then I started doing some tests right I recorded you know quick little video kids coming home from school while I'm working and then I'm like all right I'm gonna take this seriously okay and and I started creating this actual tick tocks right and it didn't do very good we got 2 000 views three thousand it wasn't much right but I was trying to be cool once I started learning through that quirky things funny things entertaining things that you want to edutain like when people go on social media they want to be entertained so when you mix entertainment and fun with learning people love it right they want to follow you so now for me it's a game of how can I be funny how can I you know make people laugh and thought it was cool right so then I started using those in my content you know I'm wearing them there I kind of take them off and they fail off the table this is me literally just trying to be like you know trying to look like a loser this one was specific to you know wearing a hat kind of sideways and just you know not wearing it properly with the glasses and trying to look dumb sharing what affiliate marketing and different you know different websites that they can make money in right that's you know starting to to indoctrinate here this is where I was starting to realize okay this is indoctrination stuff right then another one right about yeah did you know that Amazon will pay you to promote their products online and I'll talk more about that right so you guys seeing here right you've got the viral content you've got the indoctrination content now the next one that I had let me just look at my slides just makes it easier it's conversion your story and results you know it can be as simple as in December I went to speak at a mastermind in Florida all the way from Australia 30-hour flight but when I came from home from the event my wife recorded me and I was actually recording it too and then I just put on there you know when you come home to your family after us being at a marketing event in Florida where you train tons of people on how to build what time did your marketing career that's a story that's a result that's also some Authority and credibility which is something another layer to all this once you've had some success and then people were like oh you know I you know how do you how did you do that how do you help people make money right people inbox you and then here I've just got you know what to do go check out the link or whatever on my bio what else do I have this one love this one right welcome to the side of dad talk where I don't work in nine to five and love playing with my kids but still want to add dollars to our budget so I make short videos like this promoting products making three to five k monthly even this one's another one I loved when you start a side hustle hoping you make an extra 1K per month and instead you end up building a six-figure online business that retires your wife pays down your debt and allows you to leave your full-time job right story based results guys are you getting this do you see how easy this is and by the way and realize if you ever have like speaking gigs or whatever use those videos as well right because that creates a lot of credibility a lot that's a story based one this one was you know me saying you know I helped another person make a first one thousand dollar commission here's how I helped the door it's a result I teach I've showed her how to do freelance digital marketing also known as affiliate marketing where you promote it's a mix of both right a result a story and indoctrination we've probably heard this one over and over and over again I'm gonna freaking beat that horse just one more time post consistently in fact see that button there the post button that is the button that is going to make you the most money and one thing I found that you can do online that correlates with making more money is how often or how much more you hit that post button so a few other things about posting consistently whatever Niche you're in whatever you're selling whatever industry as you build an audience you have to stay front of mind to your audience okay this is key this is so key because you you have to make sure people are constantly seeing your business seeing what you're about if they don't do that they're never going to pay attention so if people you know you build a bit of an audience and they see one video this week then two videos next week then one video the week after then zero videos the week after then one video the week after do you guys think that those people are going to build a strong enough relationship with you it's not because they're not going to know who you really are because there's no consistency right you're not staying in front of mine so then what happens is no excitement is created and when no excitement is created our leads and sales are converted in your business post consistently because you want to stay front of mind you know for them and when you stay front of mind you create excitement and when you create excitement you create interest and when you create interest you create qualified prospects am I asking about the stories what do you do with you know Instagram Facebook stories that sort of thing so this is powerful right guys this is very powerful because very often people don't buy because I have questions ask me a question is powerful because you're creating leveraged conversations right meaning when you ask you put there ask a question people can ask you that personal question that they have you can answer it and then when you answer it because it's leveraged that's going back on your stories and your whole audience is seeing it and there's a good chance that if that one person had that question there's plenty of other people that have that question on your social media account so when you answer it you're answering that question for everyone else which could potentially lead to a sale and more money right from those people again for products that can actually help them right I'm big about that it's always going to help people and that's what's going to convert into sales now this is an example of what I do someone said there how to close High ticket or mid ticket on DM and you know what I was willing to go all out and answer this in three parts for this guy what have I done this in messages you know DMS no freaking way because what's the point one to one person but then that's not gonna benefit anyone else but he asked me on stories I'd probably spend 20 minutes writing out these answers first one says you know first your mindset should be that you want to help not sell because selling pushes people away but if you try to help people by asking questions what are your goals what do you want to achieve now you can actually help them ing to their own goals right and then I answered part two do not DM strangers randomly because that's the online version of door-to-door selling instead you want to create helpful con content that solves a problem for your audience so for example if you're selling weight loss give them a three-step meal plan that they can achieve this week right in creating content will attract Their audience and then they'll be dming you for help and then the third one I said not sure what content to create just do some research research hashtag see what's training what's going viral you know even in chat GPT you can create their hat GPT create me a three-step meal plan to lose weight chat gbt will write the content for you right and then you can get ideas you know anyways that was just me adding value to them and so many people read that sometimes some people ask how do you get started so I said the first step is learning step by step how to do it and I said I recommend the same seven dollar course I took to learn affiliate marketing and build a six-figure business from home so sometimes people actually ask how do you get started and you just give them the link and guess what you're not being a pushy salesman they want to buy it great if they don't that's fine too right but it gives you the opportunity because people ask you've basically got their permission to share the link with them for whatever product you're selling the next one I know you're gonna love this one Jonathan oh yeah you now conversion secrets so I'm just going to kind of fly through this one a little bit because they're very simple but number one when you have an email series your Autumn automated email Series so when people go to your website they put their name email address they start getting emails if you're using swipe emails as someone else is written that's okay that's a good starting point but eventually as you create content especially content number two indoctrination content as you start creating content that gets a lot of engagement seriously here's a little trick for you could even be your lives live replays whatever content videos you're making that teaches indoctrination content include them in your email series because what happens sometimes people they'll opt in they'll be like this looks interesting they go through they watch it and they're like oh I don't know what this is about looks interesting but not interested in buying right because they just don't know the value of it they don't know how it's going to help them and they're going to get those emails but if your emails are just like hey did you watch the video hey you know there's bad economy stuff going on right now and you know starting your own site hustle is going to help you make extra money even in uncertain times that's great but that's still very salesy but if you're including content in your email series that indoctrinates them now over a few days what's going to happen is they're going to be watching some of that video and they're going to be getting some clarity around really that offer that you're selling so if you're selling like a digital product that teaches them how to do digital marketing if they still don't understand that over a few days they're getting like even if it's short video and maybe it's even better because short video is quick people don't have a long attention span and if you're able to fit a concise message about what digital marketing is in a 30 or 40 one minute video now you can say that in in your email it's one minute 40 seconds they'll consume it quickly but it's going to help get more clarity and understand that process right right so you don't want to leave them confused a lot of people they'll opt into your funnel they'll watch your bridge video your video the sales video the offer video but then they're confused they're like oh I don't get this because they still don't understand the concept of what it's about and if they're confused they're not going to buy so giving them clarity through that content will help to increase conversions here's another little one that I've loved right you could do this in different ways maybe write one email where you just share a little bit about you're teaching the concept of a little bit of what whatever the offer is but at the end you go you know what if you've got questions just DM me the word whatever you add and you link it to whatever social media channel you want because then what happens is for me like there is so many people that message me on social media and I cannot respond to all of them it's it's just complex and people just send me reels and just random stuff and that and it's hard because I have business I have a life but now when when I see someone comment you know scrolling oh it says challenge oh okay they're on my email list they've got questions straight away you know okay cool respond to that person that creates conversation which leads to conversions to sales right another one ask for engagement and I'm going to share with you guys why okay but actually let me share with you why so when you have an email list what happens is if you're sending out an email to a thousand people today a thousand people tomorrow a thousand people the next day every day right as an example but no one ever replies all the email platforms Gmail Hotmail all of these platforms they're gonna say oh Alex there is sending out thousands of emails a day but no one's responding back oh this must be spam let's send those emails to the spam folder so what you do is you want to train those email platforms to know that you're the real deal so the way you do that is you just send out an email to to literally ask for engagement could be different ways right hey I wrote an ebook you say send me an email back just saying book please and I'll send you the email right back before the launch actually let me give you an example of one right new start new email join us for exclusive updates hey there hope you're having a fantastic week I wanted to drop a quick message you know from now on you're going to get emails from this email not this one I know it's a bummer that you anyway just reply with this email with simple Hello Alex your favorite emoji or whatever you choose you'll be doing me a huge favor it'll season the email address and here's the fun part you'll get you know exciting news I've got a new book coming next week you'll be the first to know about it um you plus all tons of amazing tips tricks and I'm relaunching my podcast so always giving value right but I'm letting him know and I also said you know if you're no longer interested to learn how to build a profitable site hustle include your nine to five feel free to unsubscribe like I got no issue with that I want a clean email list I don't want people that don't want to get content right so let's continue to the last stuff more for email conversion Secrets because guys a lot of the conversions happen through your email list so I wanted to give you as much as what I do all right I use loom.com to respond so often people have questions you can spend 15 20 minutes sometimes crafting a response might convert into a sale too which is great but I use loom.com so there's an app called Loom and you know sometimes I'll write things but there's an app called Loom oh there's websites there countdown three two one hey Jonathan it's Alex here uh thanks for your email thought I'd send you a quick audio edit as it'll make it easier for me to answer your question yes ask the question about you know what the XYZ product is about so let me just share a little bit about you um and then I'll give you the link you know if you're interested to learn more you can go check that out all right thanks wow that is cool to your question so look yes ask the question about you know what the XYZ product is about all right and then you just tap here you copy the link if you have a Mac it copies it to your computer I've got a Mac and then on my email I just go hey Jonathan thanks for reaching out um I just responded to your email in a quick audio as I thought it'd be easier insert the link and sometimes often I'll be like by the way as I mentioned in the audio here's the link to join XYZ product if you'd like to work together and I'll also insert the link directly to the checkout so now something happens they get a personalized audio from you and that is powerful because now they know you are flipping legit you know Loom is powerful even in your business guys if you want to support people that you sign up in that the last one giving bonus offers okay so time SimCity offers so whatever product you sell if you can give something away for free is it a bonus to whatever offer so hey you know if you want to jump on this you know XYZ course John this of course someone else's course if you sign up in the next 24 hours 48 hours I'm going to give you this free everything right cost usually 500 bucks whatever it is you could screen share with them briefly what you've done with your social media account how your funnel works right just giving them some insight and you give that away for free hey if you sign up in the next 48 hours I'm gonna give you a free 30-minute coaching code where I'll answer all your questions and I'll show you how I grow my business so that you can also model that yourself yep normally 300 bucks maybe 200 bucks yeah like that you're going to get a free after those 48 Hours you know deals off the table yeah I'm gonna add to that because bonuses is like to me it's a you're in a 10x or conversion because you're adding so much more value to the product you're promoting and it doesn't matter what it is you can always add more value this is something I because I have like an inner circle I work with like 12 students and we focus most of our time creating like really really good bonuses like you said like group coaching to add along with this course that they're promoting or you know Tick Tock audits YouTube audits those are powerful yeah exactly it's like hey I usually charge 500 bucks to audit your YouTube channel or Tick Tock all that is a bonus if you buy this course right structuring like your signature bonus is like more powerful than like just the course itself or whatever you're promoting Yeah man so guys I'm sure Jonathan's got more training on that as well definitely anything you can learn around email marketing you know game changing that's it guys those are the secrets so that you can convert more leads into paying customers and money thank you guys wow dude this was so good like for real like this is something you could package up and sell because it was like a whole master class on conversion someone asked your favorite autoresponder is aweber aweber it's a good so I like using aweber because they that's what they do and they're good at it here's one from Joe Jimenez what's up Joe when you do lives how long do you do them for so it depends I have this webinar style one that I used to now and then that one probably last an hour and a half hour and 20 minutes do the training answer any questions no otherwise you know like 20 to 30 minutes is good I mean it really depends like sometimes people have lots of questions I would just say as long as it takes Tim Hewitt says is your IG personal professional or business or even Creator I think Creator I think yeah okay okay cool so I think mine is business or was but Camilla also said Creator account so I think I already changed I need to double check so that's a good tip right there how to implement if your results aren't as big as you guys here's the answer take one sip at a time that's it and document the journey right I mean that's that's the biggest thing it's like hey this is what I'm striving to do I'm trying to quit my nine-to-five job this is exactly the roadmap that's going to help me get there I got my first lead today that's awesome this is what I did I posted this video I had no idea what I was doing I was nervous but I did it anyways right again telling your story telling your journey like I think that was step number three when an Alex's framework that's huge I wanted to know do you post each one of each content type daily so it really depends the way I've done it because I've done a lot of that Viral type stuff as well I'm not even posting every day if you're new I would still stick to what Jonathan teaches two to three pieces of content a day right it's really up to you because everyone has different times that they can work on you might only have one hour a day heck you might only have 30 minutes a day you might have two three hours a day as long as you're doing some of all of them the biggest key I would say is just don't go too much with just viral content and that's why I say that Alex it's like you know when you're first starting out like first of all you know how to create content so throw five ten videos out a day I mean it's not ideal you can't keep that forever but you're gonna learn that's the first thing you're gonna learn how to create content and two you have more opportunities to go viral and to get some followers and then as you get better at it you can do one or two a day and just kind of level out but yeah that's a great great tip dude thank you so much for for doing this this is you know I I had no idea like what to expect and you just you brought the fire bro like this is so good like I learned a ton personally I'm excited to use the loom thing for my emails like this is something that you gave me a bunch of ideas so I'm excited for that that's it man I appreciate it Jonathan the invitation this is the first thing we've actually done together yeah it was fun yeah absolutely man I want to do more of these uh for sure it really pushes people out of their comfort zone and it helps people so thank you so much Alex thank you everyone for getting on and we'll see you guys tomorrow God bless take care guys [Music] thank you