Empower your business to convert more sales for administration

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are you using a round robin to eat sales associate in your office you're wasting your time I'm Mitch Ryback tropical realty country in melbourn let's take five minutes to talk about how to implement the lead incubation system and follow-up system that helps you convert more leads to sales it's not that tough the biggest mistake of broker can make is doing nothing more than giving an agent a lead trust me most agents don't do anything with it the agent may call or I email the lead once but then it dies did you know that if you call a lead four times you'll get a hold of eighty percent of the leads most agents will only call once they will only get a hold of thirty five percent of the leads that's why it's important for you to build a system for cultivating leads and here's how to do it first determine which agents will be involved in the system in my experience the least experienced agents are usually the best because they are more hungry for business if you have 15 agents there's probably five or so who will handle leads effectively next you must pick the right software system there are so many systems out there but the three things I think are must-haves in a lead system are as follows first it has to be automatic so when a league comes in the system automatically adds that lead to a listing update system and a drip marketing campaign next it should have an email blast program to do database marketing finally it should have some sort of callback reminder system remember having a great system is great but you must also have a lead conversion process as well I've found that the number one way to convert leads is through phone calls you either have to have agents who are willing to make those phone calls well you should have a department that makes the calls for the agents at a recent conference I heard that the average lead visits a website five times so if you don't call you won't get the sale once you have a phone call system in place you must implement some ways to drive traffic to your site I use home game google adwords and sites such as facebook in craigslist your lead system that must have some way to capture these leads I've been using idx capture so that when a prospect comes to the site he or she has to register to view the listings on home gain we capture about twelve percent of our leads while on Google will capture about eight percent a captured lead is then passed on to our call center or the agents who are handling the calls I recommend this call center in my experience even trained sales associates don't always call as many times as necessary to convert the lead once captured lead should be distributed as soon as they come in if you have the right lead system the lead will automatically be entered into a trip marketing campaign and a listing update campaign then phone calls must start it may takes two days or five years to close the lead so they must understand the sales cycle which is captured lead online to an open house or through another source nurture the lead close the lead then follow up with the lead to create a customer for life most agents will only concentrate on the people who are ready to buy immediately this system will ensure you don't lose track of a lead that may take longer to get through the sales cycle that's it it sounds simple and it is if you have the right system in place for doing more than capturing the lead with some simple planning you can increase your lead conversion rate from the national average one percent to five percent or higher all it takes is time and commitment